Keep it fresh. Sounds easy, doesn't it? But it's not always a simple mission to accomplish, especially for those who've found formulas that work. And ...
View articleIt can be dicey to rent someone else's mailing list. But here's a case where SmarterKids.com rents appropriate lists regularly from PostMasterDirect w...
View article"Get 'em while they're hot." That's part of the strength behind event-driven marketing. This type of promotion is about capitalizing on a good thing. ...
View articleThere are a few of you out there who have problems with rich media being used in email. Kim goes over the biggest objections, then launches into the l...
View articleTicketmaster.com teamed up with e-Dialog, an email marketing service provider, to send email messages to consumers after the sale, rather than before....
View articleConvenience. That's what the Internet is all about, especially email. We can get stock quotes, time-sensitive e-newsletters, updates, business alerts ...
View articleHit the books and learn a lesson from this university! It's an email marketing attack that repeatedly attracts alumni to its website while saving buck...
View articleThe wall between customer service and marketing is very, very thin. Especially when you're doing business online. And when you're talking about those ...
View articleDeciding which language to use to communicate online is usually easy. But as the Internet truly becomes a global network, language decisions are becom...
View articleNow that you've got a clear sense of the importance of your customer data, it's time to put it to work and lay out a solid strategy for building an ef...
View articleIf someone says "email," what pops into your mind? If you're like Heidi and have seen some of the email messages sent out lately by streamingmedia.com...
View articleE-mail marketing is big business, according to research by Jupiter Communications, and its growth will come at the expense of direct marketing. Commer...
View articleIn an ideal world, effective customer relationship management (CRM) would be based largely on your ability to enhance yourcustomer communications to t...
View articleHere's the first of our weekly email case studies, starting off with a look at a company that knows how to put together an email newsletter from start...
View articleCouldn't attend ClickZ's Delivering on Email conference last week in Boston? Well, Kim's here to touch on some of the highlights. The overarching them...
View articleB2B email marketing is still fairly new territory, with very few people inclined to divulge their hard-earned testing secrets and lessons learned. How...
View articlePermission email marketing is one of the most cost-effective tools marketers have ever known. When deployed improperly, however, mass-e-mailing campai...
View articleHave you noticed the recent surge in emails promoting business "solutions," products and publications? As the word spreads of email's cost-effectivene...
View articleNews about the comeback of the "P" word in that one place online that's visited most, your inbox. New technologies coupled with HTML email clients can...
View articleThe state of online privacy is quite different in Europe as opposed to the U.S. Why? Because Europeans are extremely sensitive to this issue and have ...
View articleThe number of worldwide electronic mailboxes soared an amazing 83 percent in 1999, topping 569 million by year's end, according to a study by Messagin...
View articleBig Brother is coming or at least what we hope is his less scary cousin! That's what a few might believe... given predictions for some of the wireless...
View articleConvergence is coming... The possibilities are enormous for email marketers to reach people everywhere, all the time. But we're not quite there yet. W...
View articleBlah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. Read More...
View articleMarketing with email is more than sending out completely self-contained promotional messages dedicated to your offer and your offer only. The discipli...
View articleAfter surveying various topics and philosophies within the email channel and getting you up to speed on the possibilities, this column is ready to del...
View articleThe increasing popularity of direct email marketing combined with an escalated war against unsolicited commercial email, or spam, presents greater cha...
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