The 2016 election that is set to pit Hillary Clinton and Donald Trump against each other for the highest office in the land will probably see the mos...
View articleEmail marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...
View articleWe all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...
View articleAddress validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference. Read More...
View articleEmail automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...
View articleProviding your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to imp...
View articleNo reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails? In this post IR...
View articleBig data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...
View articleIt's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...
View articleAmazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...
View articleInstead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to some...
View articleToy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. Ro...
View articleEmail marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...
View articleWe take a look at the ways Majestic Wine is implementing its multichannel retail strategy. Read More...
View articleHow can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 200...
View articleEver since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all rem...
View articleMother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...
View articleProperly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about how even if you a...
View articleGraze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and su...
View articleInboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...
View articleIn theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...
View articleAh, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is writt...
View articleMillennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...
View articleIn April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they focus very s...
View articleMarketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: dis...
View articleEmail marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. ...
View articleWhile emerging messaging channels will come and go and occupy dominant niche channels (think Snapchat and YikYak), email will be the old battle axe th...
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