How can the ubiquitous Like button be leveraged by brand marketers? Read More...
View articleSocial campaign launched last year is extended with eight new videos starring YouTube celebs. Read More...
View articleJonathan Hsu, CEO for the past two years, becomes chief executive at New York City start-up RecycleBank. Read More...
View articleAdobe Systems announced plans to purchase open source CMS company Day Software. Read More...
View articleYahoo's dips in page views and user duration aren't as large as comScore previously reported. Read More...
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View articleImportant lessons to be learned when planning a social video strategy. Read More...
View articleAn interview with LinkedIn's VP of marketing solutions reveals its advertising strategy and its secret to valuable campaigns. Read More...
View articleLabel-owned music video site uses industry ties to create exclusive branded performances Read More...
View articleThe company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. Read More...
View articleDon't confuse cost (what you pay) and value (what you get). Read More...
View articleThe mere presence of Apple in the advertising community is helping raise awareness of wider mobile advertising opportunities. Read More...
View articleAt a House hearing on privacy legislation, business and consumer groups revealed key areas of contention that could affect online advertisers. Read Mo...
View articleConsumer interest in online gaming and willingness to dedicate hours upon hours to the cause isn't lost on brand marketers. Read More...
View articleFrom a marketing standpoint, Facebook's stunning audience growth means the site has become a channel unto itself. Read More...
View articleUnlike another privacy bill draft circulating recently, a bill introduced yesterday received some positive reviews from both sides of the privacy issu...
View articleSeventy percent of brands in the Brand Finance top 500 have registered .co domains, including Nike, eBay, Coca-Cola, Apple and Amazon. Read More...
View articleMany are focused on social media metrics like follower counts, rather than leads and sales, finds study by eROI. Read More...
View articleCEO Carol Bartz attributes display growth to better segmentation and ad targeting. Read More...
View articleThe soda brand's U.K.-based agency Lean Mean Fighting Machine may have pushed the envelope too far. An industry report says Dr Pepper could dismiss th...
View articleA spokesperson for the geo-social platform refutes a report stating Foursquare was negotiating with Google, Yahoo, and Bing. Read More...
View articleIn the last three months, the micro-blogging site has introduced Promoted Tweets and Promoted Trends to monetize traffic. But are advertisers getting ...
View articleFour engagement path creative units and nine alternative placements to add to your media plan. Read More...
View articleThe media agency of the future will have groups focusing on the three primary ways media is purchased: search, social media, and ad exchanges. Read Mo...
View articleUPDATE: The IAB sees the bill as a step in the right direction compared to a previous privacy bill draft. Read More...
View article"Cross-country vacay" aims to promote new Barbie Video Girl doll. Read More...
View articleThe collective buying platform places at least two reps in each city to scout out businesses. It's moving into Canada for the first time, as well as m...
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