Toyota Partners with Google Places for Local Targeting
Display Advertising

Toyota Partners with Google Places for Local Targeting

11y Emily Alford

Toyota Partners with Google Places for Local Targe...

Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Read Mor...

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Is ad size the secret to maximising response rates?
Headline News

Is ad size the secret to maximising response rates?

11y Lucinda Beeman

Is ad size the secret to maximising response rates...

Every image should be treated individually on the Google Display Network, according the experts at PPC agency Push. Read More...

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SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality
Conference Coverage

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

11y Melanie White

SapientNitro Brings Downtown Manhattan to Cannes V...

In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...

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Media

11y rumo

[soundcloud url=”https://api.soundcloud.com/tracks/270004588″ params=”color=ff5500&auto_play=false&hide_related=false&sh...

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Digital Meets TV with Dr. Phil and DailyMail Partnership
Conference Coverage

Digital Meets TV with Dr. Phil and DailyMail Partnership

11y Melanie White

Digital Meets TV with Dr. Phil and DailyMail Partn...

In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewer...

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Denny's, Walmart and Goodwill Score With Location Data [Study]
Data insights

Denny's, Walmart and Goodwill Score With Location Data [Study]

11y Mike O'Brien

Denny's, Walmart and Goodwill Score With Location ...

Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...

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What do successful mobile campaigns have in common?
Headline News

What do successful mobile campaigns have in common?

11y Lucinda Beeman

What do successful mobile campaigns have in common...

The most successful mobile marketing campaigns have seven things in common, according to the experts. Here the team at Swrve tells .rising what they a...

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Cannes Lions 2015: The winners
Headline News

Cannes Lions 2015: The winners

11y Leighann Morris

Cannes Lions 2015: The winners

Cannes Lions 2015 is over, and we've got a list of the winners you need to know about. Read More...

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Facebook: Advertisers should be more strategic with data
Headline News

Facebook: Advertisers should be more strategic with data

11y Leighann Morris

Facebook: Advertisers should be more strategic wit...

Facebook wants advertisers to be more strategic and creative with the vast amount of data that the social network has available on its users. Read Mor...

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63% of people think generic brand messaging is ‘highly annoying’
Headline News

63% of people think generic brand messaging is ‘highly annoying’

11y Leighann Morris

63% of people think generic brand messaging is ‘hi...

According to a new study by Marketo, consumers are fed up of the generic messages brands repeatedly blast at them. Read More...

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A Practical Guide to Programmatic Planning in China: Part 1
Asia

A Practical Guide to Programmatic Planning in China: Part 1

11y Charlie Wang

A Practical Guide to Programmatic Planning in Chin...

Charlie Wang talks through the finer points of planning a programmatic strategy for China. Read More...

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5 Questions in 5 Minutes With Facebook
Media

5 Questions in 5 Minutes With Facebook

11y Melanie White

5 Questions in 5 Minutes With Facebook

At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...

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Hot this week: Truffle Pig, Cannes updates, and a world without Internet
Headline News

Hot this week: Truffle Pig, Cannes updates, and a world without Internet

11y Leighann Morris

Hot this week: Truffle Pig, Cannes updates, and a ...

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week...

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YouTube: Other video platforms aren't a threat
Headline News

YouTube: Other video platforms aren't a threat

11y Leighann Morris

YouTube: Other video platforms aren't a threat

In an interview at Cannes Lions, the head of YouTube propositions for Northern and Central Europe at Google revealed that YouTube does not consider th...

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Facebook publishes disappointing diversity report
Headline News

Facebook publishes disappointing diversity report

11y Leighann Morris

Facebook publishes disappointing diversity report

Facebook just released new diversity data - and its's pretty disappointing. The company's overall ratio of male to female employees is 66% to 31% - ju...

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Vice and Unilever unite for female-focused channel Broadly
Headline News

Vice and Unilever unite for female-focused channel Broadly

11y Leighann Morris

Vice and Unilever unite for female-focused channel...

Vice has partnered with Unilever to launch new female-focused channel, Broadly. The multi-year deal will see Unilever brands like Dove sponsor and co-...

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Facebook presents 360-degree mobile ad prototype at Cannes
Disruptive MarTech

Facebook presents 360-degree mobile ad prototype at Cannes

11y Leighann Morris

Facebook presents 360-degree mobile ad prototype a...

At Cannes Lions yesterday, Facebook presented a prototype of the mobile ads of the future: 360-degree, interactive, vertical videos self-contained wit...

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'Cannes You Please Shut Up': The blog taking on Cannes Lions gloating
Media

'Cannes You Please Shut Up': The blog taking on Cannes Lions gloating

11y Leighann Morris

'Cannes You Please Shut Up': The blog taking on Ca...

Are you fed up of feeling like everyone apart from you is at Cannes Lions? So is the creator of 'Cannes You Please Shut Up', a blog featuring gloating...

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Tecate Tests Targeted Video on Bicultural Audience
Data insights

Tecate Tests Targeted Video on Bicultural Audience

11y Emily Alford

Tecate Tests Targeted Video on Bicultural Audience

To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....

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The State of Live Video: Mobile, Global, and More Immersive Than Ever
Media

The State of Live Video: Mobile, Global, and More Immersive Than Ever

11y Tessa Wegert

The State of Live Video: Mobile, Global, and More ...

How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...

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Vernacular Mobile Video on Demand: A New Avenue for Marketers
Asia

Vernacular Mobile Video on Demand: A New Avenue for Marketers

11y Meera Chopra

Vernacular Mobile Video on Demand: A New Avenue fo...

‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...

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Esurance Finds Authentic In to Same-Sex Marriage Conversation
Media

Esurance Finds Authentic In to Same-Sex Marriage Conversation

11y Emily Alford

Esurance Finds Authentic In to Same-Sex Marriage C...

Esurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other ad...

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Facebook Unveils Panoramic Mobile Ad to Cannes Audience
Marketing

Facebook Unveils Panoramic Mobile Ad to Cannes Audience

11y Yuyu Chen

Facebook Unveils Panoramic Mobile Ad to Cannes Aud...

At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...

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Mobile dominates UK e-commerce marketplace
Headline News

Mobile dominates UK e-commerce marketplace

11y Leighann Morris

Mobile dominates UK e-commerce marketplace

UK mobile transactions now account for 46 per cent of all e-commerce transactions, says new research. As a result, the UK is now ranked second highest...

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DailyMail, WPP and Snapchat launch global agency Truffle Pig
Headline News

DailyMail, WPP and Snapchat launch global agency Truffle Pig

11y Leighann Morris

DailyMail, WPP and Snapchat launch global agency T...

Snapchat, WPP and Daily Mail have announced the launch of Truffle Pig: a content marketing agency headed by SJR managing partner Alexander Jutkowitz a...

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Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video
Marketing

Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Soc...

11y Yuyu Chen

Mondelēz International and Facebook Hope to Fuel C...

The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...

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Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video
Media

Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

11y Emily Alford

Verizon, AOL Finalize Deal to Launch Ad Supported ...

AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...

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