Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...
View articlePersonalisation is common practice. But new research from Pure360 shows that buddying up to your customers can be seriously bad for your brand. Read M...
View articleThough YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly...
View articleViewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets tow...
View articleYouTube has announced the launch of a newswire, which will feature the most relevant and accurate eyewitness content and first-person videos. The serv...
View articleMany platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagra...
View articleRight before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Read Mor...
View articleThe report found that while men’s monthly app usage was slightly higher than women (27.2 for men compared with 26.3 for women) female users tend to sp...
View articleConsumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...
View articleThe e-commerce giant is reportedly working on a mobile app called “On My Way” to speed up delivery. Read More...
View articlePeriscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Aust...
View articleTell us your thoughts on the state of Agency Land before our survey closes at the end of the week. Read More...
View articleThough Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in ti...
View articleTwitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off....
View articleAdvertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both deskto...
View articleThe Tech Partnership announced they will be using their Training Fund to cover 50% of the cost of ADBL digital courses for businesses, available on a ...
View articleDespite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...
View articleEvents geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad qualit...
View articleYouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Read More...
View articleSince the rise of digital more than half of Fortune 500 companies have gone bankrupt, ceased to exist, been acquired or dropped out off the list. How ...
View articleDeveloping a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web desig...
View articleAs Millennial fathers become more involved in raising their kids, they are more likely to view the Internet, particularly from their phones, as a pare...
View articleUK consumers have complained of Apple’s pricing plan to access its new music service, which charges customers a hefty premium. Read More...
View articleIn exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will...
View articleThe more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Read More...
View articleMasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Read...
View articleThough native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them m...
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