Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and ...
View articleHere Ray Kieser, Global Practice Director: Marketing Communications at Deltek, tells .rising how agency professionals can make operational changes tha...
View articleTraditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...
View articleAdvertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...
View articleMcKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding ...
View articleIn his latest leader's piece, Max Pepe draws parallels between email and mobile marketing and urges marketers to be mindful of the fact that now, you...
View articleThe concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic....
View articleDuring its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...
View articleThe company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articleAccording to a new study of the ways photographers apply filters to the images they post online, certain types of filters tend to catalyse more commen...
View articleFollowing a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...
View articleAOL UK has announced a new global partnership with Guardian News & Media, which will see the AOL On platform distributing the Guardian’s video con...
View articleBen Darlington, CTO at Fospha, tells .rising where digital marketing is headed and why the mathematician is the new creative genius. Read More...
View articleGoogle is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within Tr...
View articleFind out what’s next for the music industry and network with its movers and shakers at The Future of Music, StrategyEye’s upcoming knowledge and netwo...
View articleThe new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th...
View articleIn the first installment of ClickZ’s video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy sh...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articleThe long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the inte...
View articleSpotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...
View articleMobile apps are fast becoming the channel of choice for the 21st century consumer. What will make yours stand out? Read More...
View articleMore transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows...
View articleConsumers are expecting more from brands’ social media interactions – and are willing to both vent frustrations and praise successes publicly. How can...
View articleRight after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute t...
View articleThe popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have qu...
View articleWe want to know what it takes for agencies to succeed in 2015. So tell us: what’s going on in Agency Land? Read More...
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