Execs & Accounts for February 5, 2007
Media

Execs & Accounts for February 5, 2007

19y Matthew G. Nelson

Execs & Accounts for February 5, 2007

VitalStream to power online community for Toyota Hybrid; Fathom Online names execs; LinkedIn gets new CEO. Read More...

View article
With MySpace Friends like These, Who Needs Spammers?
Media

With MySpace Friends like These, Who Needs Spammers?

19y Kate Kaye

With MySpace Friends like These, Who Needs Spammer...

Phished MySpace account passwords, inflated friend lists and bulletin-sending services are readily and cheaply available for online marketers. Read Mo...

View article
Toyota Drives Baja Campaign onto Handsets
Media

Toyota Drives Baja Campaign onto Handsets

19y Enid Burns

Toyota Drives Baja Campaign onto Handsets

[UPDATE] Toyota has launched a video and banner-driven mobile campaign for its FJ Cruiser using footage from the Baja 1000 race. Read More...

View article
Questions for eBay Affiliate Program Manager Lily Shen
Media

Questions for eBay Affiliate Program Manager Lily Shen

19y Matthew G. Nelson

Questions for eBay Affiliate Program Manager Lily ...

The auction giant looks to enable affiliates to drive traffic via mobile and TV. Read More...

View article
McCain Ad Creative and Guesstimated Targets
Media

McCain Ad Creative and Guesstimated Targets

19y Kate Kaye

McCain Ad Creative and Guesstimated Targets

As covered in ClickZ News recently, John McCain's exploratory committee is running some PointRoll ads featuring lots of educational content, interacti...

View article
Gannett Talks Ad Network, CareerBuilder, Social Sites Roll Out
Media

Gannett Talks Ad Network, CareerBuilder, Social Sites Roll Out

19y Kate Kaye

Gannett Talks Ad Network, CareerBuilder, Social Si...

Gannett did its Q4 '06 earnings call this morning Read More...

View article
AKQA to Remain Private, for Now
Media

AKQA to Remain Private, for Now

19y Zachary Rodgers

AKQA to Remain Private, for Now

So much for rumors of AKQA's imminent acquisition by a larger digital marketing firm Read More...

View article
Bud.tv Shows, Coming Soon to YouTube
Media

Bud.tv Shows, Coming Soon to YouTube

19y Zachary Rodgers

Bud.tv Shows, Coming Soon to YouTube

So on Monday we'll finally have Bud.tv, a project that has already gone down as a milestone for branded entertainment Read More...

View article
Viacom to YouTube: Take It All Off
Media

Viacom to YouTube: Take It All Off

19y Zachary Rodgers

Viacom to YouTube: Take It All Off

Viacom has decided Google's violation of its copyright trumps the promotional benefits of reaching YouTube's audience. YouTube says it will comply. Re...

View article
To Build Inventory and Ad Revenue, Newspaper Sites Let Users Socialize
Media

To Build Inventory and Ad Revenue, Newspaper Sites Let Users Socialize

19y Kate Kaye

To Build Inventory and Ad Revenue, Newspaper Sites...

Paper publishers are integrating social media tools on their sites to foster community in new ways, and build new ad revenue streams in the process. R...

View article
Execs & Accounts for February 2, 2007
Media

Execs & Accounts for February 2, 2007

19y Matthew G. Nelson

Execs & Accounts for February 2, 2007

Bryan Lee departs Microsoft; WeatherBug promotes Lombardi to head national sales. Read More...

View article
Online Publisher Realtime Offers Tech Blog Sponsorships
Media

Online Publisher Realtime Offers Tech Blog Sponsorships

19y Matthew G. Nelson

Online Publisher Realtime Offers Tech Blog Sponsor...

Firm expands beyond its roots as an e-book publisher; signs sponsors for blogs on security, Windows Vista and other topics. Read More...

View article
The Rich Ad Addendum
Media

The Rich Ad Addendum

19y Dorian Sweet

The Rich Ad Addendum

Yesterday's rules, today's obsolescence. Read More

View article
Youth Demo Has Highest Adoption to Mobile Marketing
Data insights

Youth Demo Has Highest Adoption to Mobile Marketing

19y Enid Burns

Youth Demo Has Highest Adoption to Mobile Marketin...

Consumers are engaging in mobile marketing campaigns more often as they learn more about features and functionality on their handsets. Read More...

View article
Tracking the Super Buzz
Media

Tracking the Super Buzz

19y Matthew G. Nelson

Tracking the Super Buzz

The Super Bowl battle is about to begin in earnest, but this time I’m not talking about the Bears and the Colts, or even the Tastes Great/Less Filling...

View article
What Color is Your Microsoft Office?
Media

What Color is Your Microsoft Office?

19y Enid Burns

What Color is Your Microsoft Office?

You may have heard about a new bit of Microsoft Software: Vista Read More...

View article
Pre-Game Fantasy Super Bowl
Media

Pre-Game Fantasy Super Bowl

19y Enid Burns

Pre-Game Fantasy Super Bowl

Didn't you hear? The Indianapolis Colts beat the bears 38 to 27 Read More...

View article
Google Posts Q4 Profit, Plans to Expand Advertising Options
Media

Google Posts Q4 Profit, Plans to Expand Advertising Options

19y Matthew G. Nelson

Google Posts Q4 Profit, Plans to Expand Advertisin...

The search giant continues plans to test advertising in video, audio, print and elsewhere. Read More...

View article
A Level Playing Field Online for Super Bowl Ads
Media

A Level Playing Field Online for Super Bowl Ads

19y Matthew G. Nelson

A Level Playing Field Online for Super Bowl Ads

A group of self-proclaimed "Web 2.0" companies has formed to create spots that ride the wave of Super Bowl advertising -- without actually advertising...

View article
Blog Ad Foils PayPerPost and Blogads Unveil New Ad Offerings
Media

Blog Ad Foils PayPerPost and Blogads Unveil New Ad Offerings

19y Kate Kaye

Blog Ad Foils PayPerPost and Blogads Unveil New Ad...

The pay-to-blog network is launching new video ad products, targeting, and a disclosure-related format, while Blogads has introduced a new dynamic uni...

View article
Bango Makes a Play for Mobile Advertising
Media

Bango Makes a Play for Mobile Advertising

19y Enid Burns

Bango Makes a Play for Mobile Advertising

Bango will provide tracking and analytics to aid brands and content providers. Read More...

View article
Specialization Is Their Specialty
Media

Specialization Is Their Specialty

19y Tessa Wegert

Specialization Is Their Specialty

The next generation of ad networks will specialize by category. Read More...

View article
City-Wide Bomb Scare Spurred by Outdoor Placements
Media

City-Wide Bomb Scare Spurred by Outdoor Placements

19y Enid Burns

City-Wide Bomb Scare Spurred by Outdoor Placements

CNN is reporting the city of Boston reacted to outdoor installments placed by Cartoon Network to promote its Adult Swim series "Aqua Teen Hunger Force...

View article
Do Blogs Mix with Mass?
Media

Do Blogs Mix with Mass?

19y Rebecca Lieb

Do Blogs Mix with Mass?

Last week it was Time Warner staffers Read More

View article
Steve Forbes: Online Ads Are Fun!
Media

Steve Forbes: Online Ads Are Fun!

19y Rebecca Lieb

Steve Forbes: Online Ads Are Fun!

At the AlwaysOn conference, publisher and former presidential hopeful Steve Forbes is talking about online advertising. "It took several years for mar...

View article
In-Game Adjacency Issues
Media

In-Game Adjacency Issues

19y Enid Burns

In-Game Adjacency Issues

One component of in-game advertising is to provide a realistic feel to games Read More...

View article
Execs & Accounts for January 31, 2007
Media

Execs & Accounts for January 31, 2007

19y rumo

Execs & Accounts for January 31, 2007

Agency Extends Overseas; Hires at Responsys, Vibrant Media and Gannett; Tribune Pairs with VMix Read More...

View article
1 373 374 375 376 377 924