Lightningcast Tries Video Ad Network Spin-off
Media

Lightningcast Tries Video Ad Network Spin-off

21y Enid Burns

Lightningcast Tries Video Ad Network Spin-off

The offering will launch later this year with 15-second pre-roll and synchronized banner ad units. Read More...

View article
Google's New Personalization Tech Has Ad Implications
Media

Google's New Personalization Tech Has Ad Implications

21y Pamela Parker

Google's New Personalization Tech Has Ad Implicati...

The Labs technology isn't yet used to rank ads, but the company won't deny plans for such an application. Read More...

View article
MTV, Midway to Develop Games With Ads
Media

MTV, Midway to Develop Games With Ads

21y Pamela Parker

MTV, Midway to Develop Games With Ads

The partnership is a first for the newly created MTV Games division. Read More...

View article
WhenU Wins Trademark Case on Appeal
Media

WhenU Wins Trademark Case on Appeal

21y Zachary Rodgers

WhenU Wins Trademark Case on Appeal

A circuit appeals court threw out a 2003 trademark infringement decision and injunction against the company. Read More...

View article
E-mail Delivery Rates Up, Click Rates Mixed
Media

E-mail Delivery Rates Up, Click Rates Mixed

21y Kevin Newcomb

E-mail Delivery Rates Up, Click Rates Mixed

Reports from Bigfoot Interactive and DoubleClick highlight a need for marketers to attend to list quality. Read More...

View article
Execs & Accounts for June 27, 2005
Media

Execs & Accounts for June 27, 2005

21y Zachary Rodgers

Execs & Accounts for June 27, 2005

TiVo names a CEO; Gartner hires Denhup to direct search strategy; AKQA gets palmOne campaign. Read More...

View article
FM Publishing Poaches CNET Sales Exec
Media

FM Publishing Poaches CNET Sales Exec

21y Kevin Newcomb

FM Publishing Poaches CNET Sales Exec

B2B sales manager moves to blog ad network. Read More

View article
A&E: Blogging for Body Art
Media

A&E: Blogging for Body Art

21y Enid Burns

A&E: Blogging for Body Art

A&E Networks tries a blog on tattoo culture to promote upcoming show 'Inked.' Read More...

View article
Ask Jeeves' Founding CEO Heads to Aptimus
Media

Ask Jeeves' Founding CEO Heads to Aptimus

21y Zachary Rodgers

Ask Jeeves' Founding CEO Heads to Aptimus

Wrubel resigned from Ask Jeeves during the online ad sector's blackest days. He now takes up with a lead-gen pioneer. Read More...

View article
Blogs: A Rich Media Ad Playground?
Media

Blogs: A Rich Media Ad Playground?

21y Dorian Sweet

Blogs: A Rich Media Ad Playground?

The online community creates a community of ideas about your company, without your involvement. Read More...

View article
Chat Rooms Closed, Advertisers Bolt at Yahoo!
Media

Chat Rooms Closed, Advertisers Bolt at Yahoo!

21y Zachary Rodgers

Chat Rooms Closed, Advertisers Bolt at Yahoo!

A Houston TV news team discovers forum discussions on sex with minors and reveals its findings to Yahoo!'s advertisers. Read More...

View article
Execs & Accounts for June 24, 2005
Media

Execs & Accounts for June 24, 2005

21y Zachary Rodgers

Execs & Accounts for June 24, 2005

Yahoo!'s Richardson joins Dow Jones Online; Studiocom adds big clients; LookSmart finds chair in West. Read More...

View article
Ford Sponsors Short Film 'Festival' on Moviefone
Media

Ford Sponsors Short Film 'Festival' on Moviefone

21y Kevin Newcomb

Ford Sponsors Short Film 'Festival' on Moviefone

The Mercury-sponsored online event will provide advertisers with more video inventory. Read More...

View article
Samsung Launches Integrated "Fantastic Four" Campaign
Media

Samsung Launches Integrated "Fantastic Four" Campaign

21y Enid Burns

Samsung Launches Integrated "Fantastic Four" Campa...

With product placements in the movie and video game, Samsung launched an integrated campaign featuring artwork from the upcoming film. Read More...

View article
Yahoo! Anoints Winner of 10 MM Impressions
Media

Yahoo! Anoints Winner of 10 MM Impressions

21y Kevin Newcomb

Yahoo! Anoints Winner of 10 MM Impressions

StairCycle Innovations was selected from the nearly 8,000 entries to a 'Think Big' contest for innovative small business ideas. Read More...

View article
Video Content Goes Interactive
Media

Video Content Goes Interactive

21y Tessa Wegert

Video Content Goes Interactive

Marketers can finally utilize online video without giving up interactivity. Read More...

View article
Return Path to Issue Reputation Scores
Media

Return Path to Issue Reputation Scores

21y Pamela Parker

Return Path to Issue Reputation Scores

With its new service, the e-mail services company will calculate recipients' ratings of senders. Read More...

View article
Rise of Online Finance Killing Off Loyalty
Media

Rise of Online Finance Killing Off Loyalty

21y Enid Burns

Rise of Online Finance Killing Off Loyalty

Online financial consumers are more empowered and less loyal to specific providers, according to a survey from Yahoo! and OgilvyOne. Read More...

View article
Sender ID Alerts Pushed to Hotmail Users
Media

Sender ID Alerts Pushed to Hotmail Users

21y Zachary Rodgers

Sender ID Alerts Pushed to Hotmail Users

The move puts pressure on senders who don't yet publish SPF records. Read More...

View article
Global Advertising on Upswing
Media

Global Advertising on Upswing

21y Kevin Newcomb

Global Advertising on Upswing

Online advertising's growing fast but still dwarfed by TV ad spending, a PricewaterhouseCoopers study finds. Read More...

View article
Execs & Accounts for June 22, 2005
Media

Execs & Accounts for June 22, 2005

21y Zachary Rodgers

Execs & Accounts for June 22, 2005

AOL's Blacker jumps to Telemundo Online; Carat Interactive builds site for Vendare Media; EFF appoints Kraus to board. Read More...

View article
Virgin Mobile Spurs Hispanics to Leave 'Normal' Behind
Media

Virgin Mobile Spurs Hispanics to Leave 'Normal' Behind

21y Pamela Parker

Virgin Mobile Spurs Hispanics to Leave 'Normal' Be...

A video-driven site depicting bizarre scenarios is aimed at getting potential customers to consider pay-as-you-go wireless plans. Read More...

View article
Search Study Offers Marketers Tidbits
Media

Search Study Offers Marketers Tidbits

21y Kevin Newcomb

Search Study Offers Marketers Tidbits

The study offers marketers insight into who's responding to keywords and how to best respond to them. Read More...

View article
Rich Media Firms Embrace Firefox
Media

Rich Media Firms Embrace Firefox

21y Zachary Rodgers

Rich Media Firms Embrace Firefox

Two vendors increase the addressable audience for their formats by 10 percent overnight. Read More...

View article
MSN Debuts Local Search
Media

MSN Debuts Local Search

21y Pamela Parker

MSN Debuts Local Search

UPDATE: The beta offering maps businesses and displays some locally targeted paid search ads. Read More...

View article
Study Bolsters Blog-Related PR Practices
Media

Study Bolsters Blog-Related PR Practices

21y Pamela Parker

Study Bolsters Blog-Related PR Practices

A Euro RSCG Magnet/Columbia University study finds more than half of journalists read blogs. Read More...

View article
FTC to Congress: 'ADV' Label Won't Work
Media

FTC to Congress: 'ADV' Label Won't Work

21y Pamela Parker

FTC to Congress: 'ADV' Label Won't Work

The agency contends legitimate marketers will be harmed by mandatory subject line labeling. Read More...

View article
1 496 497 498 499 500 924