GE becomes the premier sponsor of Reuters' iTV channel. Read More...
View articleThe portal signed Chrysler to sponsor four commercial-free channels on its LAUNCHcast online radio service. Read More...
View articleYahoo! loses head of U.S. Hispanic sales and CJ snares former Linkshare client. Read More...
View articleThe fast food giant works to cozy up to a tech-savvy audience. Read More...
View articleAn e-mail sent to Broadcasting & Cable e-newsletter subscribers telling them to unsubscribe was fraudulent, but not a security breach, says the magazi...
View articleTacoda promotes Jaris; e-Dialog adds OfficeMax; Jambo hires NetZero co-founder. Read More...
View articleSome DM industry suppliers could use a good dose of education -- and Internet marketing awareness. Read More...
View articleWhenU's CEO discusses the company's recent legal victory and what he thinks about Claria's rumored acquisition talks with Microsoft. Read More...
View articleThe format may be in the midst of a 'perfect storm' of innovation, but advertisers are just beginning to test the waters. Read More...
View articleExperian acquires Harvest Solutions to complement its e-mail platform with Web analytics, contributing to a growing trend. Read More...
View articleThe pet care company's latest interactive marketing experiment also includes mobile content. Read More...
View articleUPDATE: Claria's behavioral marketing technology and 40 million users might outweigh its checkered past. Read More...
View articleAbout rehires Pancer; DMA names Lloyd-Martin to chair search council. Read More...
View articleActive online video ads may be the solution for brands hoping to maintain some control in a consumer-controlled environment. Read More...
View articleUPDATE: The adware player rids itself of a controversial partner, which it once described as 'significant' to its business. Read More...
View articleA click fraud detection firm accuses the search firm of ignoring the click fraud problem. Read More...
View articleA new Web and mobile campaign from Cingular manages to combine two hot marketing trends: user-made content and the promotion of one's own advertising....
View articleState laws set to go into effect tomorrow could take marketers by surprise. Read More...
View articleElevate your brand -- without spending a fortune on a chicken breast shaped like the Pope. Read More...
View articleRosetta Marketing Group has acquired interactive marketing agency SimStar. Read More...
View articleDoubleday turns to the Internet with high hopes that its new title will see "Da Vinci Code"-like success. Read More...
View articleCBS Digital Media recruits Yahoo!'s Sobel; Outrider names a director of strategic services; Ask Jeeves adds a chief compliance officer. Read More...
View articleThe offline lead-generation tool is expected to launch in that market next quarter. Read More...
View articleFirst quarter 2005 shows online advertising, excluding search, slowing to single-digit growth. Read More...
View articleHow can you take advantage of the next step in media consumption? Read More...
View articleAfter two years of double digit growth, Internet ad spending will rise at a more modest pace in 2005, according to TNS. Read More...
View articleIn-game ad network Massive expands into casual gaming through a deal with Skyworks. Read More...
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