Execs & Accounts for January 21, 2004
Media

Execs & Accounts for January 21, 2004

22y Zachary Rodgers

Execs & Accounts for January 21, 2004

BURST! Media steals two clients from DoubleClick; Digital Impact adds a director of ISP relations; advertisers sign on to new ad-supported broadband v...

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The New Frontier of Contextual Keyword Targeting
Media

The New Frontier of Contextual Keyword Targeting

22y James Hering

The New Frontier of Contextual Keyword Targeting

A media model with potential for marketers and a tremendous payoff for publishers. Read More...

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Execs & Accounts for January 20, 2004
Media

Execs & Accounts for January 20, 2004

22y Zachary Rodgers

Execs & Accounts for January 20, 2004

Interactive ad veteran Gurbaksh Chahal launches a new ad technology firm; POPstick opens three domestic sales offices and a European base of operation...

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Unicast Goes Full-Screen with Video Ads
Media

Unicast Goes Full-Screen with Video Ads

22y Zachary Rodgers

Unicast Goes Full-Screen with Video Ads

Developed for Microsoft's Windows Media platform, the new unit aims to bring TV-quality video to online ads. Read More...

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Overture, Wanadoo to Keep Doin' the Do
Media

Overture, Wanadoo to Keep Doin' the Do

22y Janis Mara

Overture, Wanadoo to Keep Doin' the Do

European ISP Wanadoo has re-upped and expanded its paid search agreement with Overture. Read More...

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Yahoo! Lab to Cook Up New Search Tech
Media

Yahoo! Lab to Cook Up New Search Tech

22y Janis Mara

Yahoo! Lab to Cook Up New Search Tech

Yahoo!'s new research group will help the Internet giant fight for search superiority. Read More...

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eBay, Washington Mutual Auction CDs
Media

eBay, Washington Mutual Auction CDs

22y Janis Mara

eBay, Washington Mutual Auction CDs

Shoppers can bid on certificates of deposit on a special eBay site. Read More...

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Execs & Accounts for January 16, 2004
Media

Execs & Accounts for January 16, 2004

22y Zachary Rodgers

Execs & Accounts for January 16, 2004

Eyeblaster hires a creative director; Gail McGovern joins Digitas board; Blue Sky Factory to provide pro bono e-mail management to Ad Council. Read Mo...

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Priceline.com Trumpets its Shift in Strategy, Offerings
Media

Priceline.com Trumpets its Shift in Strategy, Offerings

22y Janis Mara

Priceline.com Trumpets its Shift in Strategy, Offe...

Priceline.com plays catch-up by offering choices for flights, times and airlines, supporting the change with a TV and online ad effort. Read More...

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AOL Sales Staff Meeting Tapes Reveal Internal Turmoil
Media

AOL Sales Staff Meeting Tapes Reveal Internal Turmoil

22y Rebecca Lieb

AOL Sales Staff Meeting Tapes Reveal Internal Turm...

Audiotapes of recently departed ad sales head's meetings shed light on division's problems. Read More...

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AOL Mulls Options in Playboy Case
Media

AOL Mulls Options in Playboy Case

22y Shane Atchison

AOL Mulls Options in Playboy Case

The ISP has three choices after an appeals court rules that an ad-related trademark case against its Netscape subsidiary can proceed. Read More...

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Where's the Buy?
Media

Where's the Buy?

22y Tessa Wegert

Where's the Buy?

McDonald's backslides in its role as a marketing mentor. Read More

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Big Distribution Win for Espotting
Media

Big Distribution Win for Espotting

22y Zachary Rodgers

Big Distribution Win for Espotting

The U.K. paid listings provider adds Emap to its distribution network for contextual and search ads. Read More...

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Salon, Rolling Stone Publisher in Financial, Editorial Pact
Media

Salon, Rolling Stone Publisher in Financial, Editorial Pact

22y Pamela Parker

Salon, Rolling Stone Publisher in Financial, Edito...

Two will collaborate on presidential election coverage. Read More...

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Microsoft To Appeal Latest Browser Ruling
Media

Microsoft To Appeal Latest Browser Ruling

22y Ryan Naraine

Microsoft To Appeal Latest Browser Ruling

UPDATE: The controversial '906 patent spat has taken a new turn with a judgeordering Microsoft to pay $521M in damages, but waiting for an appeal. Rea...

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Content, or Malcontent?
Media

Content, or Malcontent?

22y Vin Crosbie

Content, or Malcontent?

Paid content: Rafat Ali discusses where it's been and where it's going. Read More...

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ISPs Unite Against Spam
Media

ISPs Unite Against Spam

22y rumo

ISPs Unite Against Spam

A new group, led by Openwave, aims to develop practices and technology to slow the flow of network-choking spam. Read More...

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The Graphical Search Divide
Media

The Graphical Search Divide

22y Zachary Rodgers

The Graphical Search Divide

Graphics in sponsored search listings. Want them? Need them? Marketers are divided. Read More...

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Mars Explores AOL's Boundaries
Media

Mars Explores AOL's Boundaries

22y Pamela Parker

Mars Explores AOL's Boundaries

AOL shows off its rich media capabilities. Read More

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AOL Reshuffles (Again) to Position for Ad Recovery
Media

AOL Reshuffles (Again) to Position for Ad Recovery

22y Pamela Parker

AOL Reshuffles (Again) to Position for Ad Recovery

UPDATE: The online service forms an ad sales division charged with capitalizing on growth opportunities. Read More...

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Yahoo! Revenue Soars on Search, Ads
Media

Yahoo! Revenue Soars on Search, Ads

22y Janis Mara

Yahoo! Revenue Soars on Search, Ads

UPDATE: Yahoo! aces another one, thanks to Overture, search and the improving online ad climate. Read More...

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Execs & Accounts for January 14, 2004
Media

Execs & Accounts for January 14, 2004

22y Zachary Rodgers

Execs & Accounts for January 14, 2004

TRUSTe adds four heavyweights to its board; Forbes.com names a regional sales manager for accounts in Manhattan; Modem Media hires a media director. R...

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Users Shrink, Sites Expand
Media

Users Shrink, Sites Expand

22y Janis Mara

Users Shrink, Sites Expand

Unique visitors to health, fitness and nutrition sites spiked the first week of the year. Read More...

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UK Celebrates With Text
Data insights

UK Celebrates With Text

22y Robyn Greenspan

UK Celebrates With Text

Holidays and sporting events are top texting days in the UK. Read More...

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Blame it on Surprises
Media

Blame it on Surprises

22y Pamela Parker

Blame it on Surprises

A survey of online shopping cart abandoners finds they leave when they hit kinks in the process. Read More...

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Shopping.com, Switchboard Join Forces
Media

Shopping.com, Switchboard Join Forces

22y Janis Mara

Shopping.com, Switchboard Join Forces

Shopping.com adds an online component to Switchboard's local search system. Read More...

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IAR Bits and Bytes for January 13, 2004
Media

IAR Bits and Bytes for January 13, 2004

22y Pamela Parker

IAR Bits and Bytes for January 13, 2004

Experian makes loyalty acquisition; emailROI re-brands; and 24/7 Real Media promises a bright 2004. Read More...

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