Is Ad-Supported RSS the Next Big Thing?
Media

Is Ad-Supported RSS the Next Big Thing?

22y Janis Mara

Is Ad-Supported RSS the Next Big Thing?

Publishers like RSS because it gets through spam filters, but will itmake them money? A new ad network aims to help. Read More...

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Reuters.com Joins the Video Brigade
Media

Reuters.com Joins the Video Brigade

22y Zachary Rodgers

Reuters.com Joins the Video Brigade

The news service launches a 15-second 'pre-roll' video ad offering, saying television's half minute is too long for the Web. Read More...

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AOL Launches Teen Service, Preps for GRAMMYs
Media

AOL Launches Teen Service, Preps for GRAMMYs

22y Janis Mara

AOL Launches Teen Service, Preps for GRAMMYs

Chasing the teen demographic, and continuing its targeting strategy, AOL kicks off its Red service for teens. The launch comes as AOL prepares broadba...

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Major ISPs Ponder 'Postage' To Stem Spam
Media

Major ISPs Ponder 'Postage' To Stem Spam

22y Janis Mara

Major ISPs Ponder 'Postage' To Stem Spam

Online giants like Microsoft and Yahoo! consider a small e-mail 'postage' fee to senders as a possible spam stopper. Read More...

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Execs & Accounts for February 2, 2004
Media

Execs & Accounts for February 2, 2004

22y Zachary Rodgers

Execs & Accounts for February 2, 2004

Kellogg Company to use Manticore's online campaign management tools; portals and auto dealer groups to use new vehicle viewing tool from Autobytel; We...

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IAR Bits and Bytes for February 2, 2004
Media

IAR Bits and Bytes for February 2, 2004

22y Pamela Parker

IAR Bits and Bytes for February 2, 2004

Budweiser beats out competitors in online poll; two e-mail firms team up; and DoubleClick kicks off a coding competition. Read More...

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Rich Media Ad Players Irked, Despite Reprieve
Media

Rich Media Ad Players Irked, Despite Reprieve

22y Zachary Rodgers

Rich Media Ad Players Irked, Despite Reprieve

Microsoft holds off on releasing the new versions of IE and Windows that would pose problems for rich media. So why are publishers and ad serving firm...

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IMN Debuts Standalone Analytics
Media

IMN Debuts Standalone Analytics

22y Pamela Parker

IMN Debuts Standalone Analytics

New tools examine how users interact with content. Read More

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Microsoft Kicks Off Server System Campaign
Media

Microsoft Kicks Off Server System Campaign

22y Janis Mara

Microsoft Kicks Off Server System Campaign

The ads feature hands-on employees who tell how the product helped them succeed. Read More...

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Earnings: Ask Jeeves, aQuantive, Digitas
Media

Earnings: Ask Jeeves, aQuantive, Digitas

22y Janis Mara

Earnings: Ask Jeeves, aQuantive, Digitas

All three reported strong fourth quarters, though some looked better than others overall. Read More...

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Google Slaps Booble
Media

Google Slaps Booble

22y Janis Mara

Google Slaps Booble

Google accuses adult search engine Booble of infringement, tells it to cease and desist. Read More...

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Broadband Poised for Takeoff
Data insights

Broadband Poised for Takeoff

22y rumo

Broadband Poised for Takeoff

The U.S. broadband market is set to double by 2008, according to a Jupiter Research report. Read More...

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Execs & Accounts for January 30, 2004
Media

Execs & Accounts for January 30, 2004

22y Zachary Rodgers

Execs & Accounts for January 30, 2004

Switchboard Inc. elects Killeen to board; GotMarketing adds 15 agency partners; Clear Ink earns business through Russ Reid partnership. Read More...

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FTC Launches International Anti-Spam Campaign
Media

FTC Launches International Anti-Spam Campaign

22y Roy Mark

FTC Launches International Anti-Spam Campaign

New effort focuses on convincing business and organizations worldwide to close open proxies and relays. Read More...

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DoubleClick Beats Predictions, Raises 2004 Guidance
Media

DoubleClick Beats Predictions, Raises 2004 Guidance

22y Janis Mara

DoubleClick Beats Predictions, Raises 2004 Guidanc...

The online ad technology provider appears to have recovered from the dot-com bust. Read More...

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'MyDoom' Variant Blocking Ad Servers
Media

'MyDoom' Variant Blocking Ad Servers

22y Zachary Rodgers

'MyDoom' Variant Blocking Ad Servers

Virus could result in under-delivery of online campaigns. Read More...

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Windows, IE Browser Changes Suspended
Media

Windows, IE Browser Changes Suspended

22y Pamela Parker

Windows, IE Browser Changes Suspended

Companies dealing with ActiveX are in limbo as unresolved issues in theEolas patent lawsuit prompt Microsoft to suspend modifications to Windowsand Ex...

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Google Sued For Trademark Infringement
Media

Google Sued For Trademark Infringement

22y Janis Mara

Google Sued For Trademark Infringement

American Blind says Google's sale of its brand name as a keyword is trademark infringement. Read More...

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Ready for Online TV Commercials?
Media

Ready for Online TV Commercials?

22y Tessa Wegert

Ready for Online TV Commercials?

They're here -- will the offline dollars follow? Read More

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FTC Proposes Adult Spam Labels
Media

FTC Proposes Adult Spam Labels

22y Roy Mark

FTC Proposes Adult Spam Labels

Subject line requirements for sexually explicit e-mail first of several FTC mandates under new Can Spam Act. Read More...

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AOL to Rally Around Broadband, Ads
Media

AOL to Rally Around Broadband, Ads

22y Pamela Parker

AOL to Rally Around Broadband, Ads

Higher marketing costs and continued dial-up subscriber losses hurtthe ISP's Q4 results, but executives say several trends point toward growth in 2004...

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IAR Bits and Bytes for January 28, 2004
Media

IAR Bits and Bytes for January 28, 2004

22y Janis Mara

IAR Bits and Bytes for January 28, 2004

Espotting snags freenet search and an Ohio lawmaker proposes a tough new anti-spam law. Read More...

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Execs & Accounts for January 28, 2004
Media

Execs & Accounts for January 28, 2004

22y Zachary Rodgers

Execs & Accounts for January 28, 2004

Avenue A names a VP to head its new Chicago office; PointRoll hires another former DoubleClick exec; major publisher taps Revenue Science for behavior...

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Digital Impact Hits Marks, Makes Profit
Media

Digital Impact Hits Marks, Makes Profit

22y Janis Mara

Digital Impact Hits Marks, Makes Profit

The online direct marketer grew despite the stagnant e-mail marketing environment, but the current quarter doesn't look so good. Read More...

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Content Consultation for Consultants
Media

Content Consultation for Consultants

22y Susan Solomon

Content Consultation for Consultants

Ten tips for selling a service with a Web site. Read More...

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Agencies and SEM: Howdy, Partner
Media

Agencies and SEM: Howdy, Partner

22y Mark Redetzke

Agencies and SEM: Howdy, Partner

For something so simple, search is pretty darned complicated. That's why agencies need specialized SEM partners. Read More...

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Gates Predicts Death of Spam
Media

Gates Predicts Death of Spam

22y Janis Mara

Gates Predicts Death of Spam

Microsoft's founder challenged the only extant entity seemingly bigger than Microsoft: unsolicited e-mail. Read More...

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