Five More Media Predictions for 2004
Media

Five More Media Predictions for 2004

22y Mark Redetzke

Five More Media Predictions for 2004

Broadband will drive the changes this year. Read More

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Execs & Accounts for January 12, 2004
Media

Execs & Accounts for January 12, 2004

22y Zachary Rodgers

Execs & Accounts for January 12, 2004

Perlis new chairman of Zinio Systems; Blanksha departs 24/7 Real Media, new CFO hired internally; Narragansett names general manager. Read More...

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Habla Usted Interactive?
Media

Habla Usted Interactive?

22y Pamela Parker

Habla Usted Interactive?

Online Hispanic publishers unite to push their collective agenda with advertisers. Read More...

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New Google Shortcuts Tie Into Paid Listings
Media

New Google Shortcuts Tie Into Paid Listings

22y Dave Evans

New Google Shortcuts Tie Into Paid Listings

The search engine launches five new tools based on public databases, but expect the bidding wars to intensify. Read More...

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Voters Caught Up in Political Net
Media

Voters Caught Up in Political Net

22y Robyn Greenspan

Voters Caught Up in Political Net

More than one-third of Americans have gathered political information online, chipping away at traditional media's dominance for regularly educating ci...

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The Marketing of Can Spam
Media

The Marketing of Can Spam

22y Janis Mara

The Marketing of Can Spam

The Can Spam Act becomes the latest marketing tool for companies selling e-mail related products and services. Read More...

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Campaign Highlights AOL's New Low-Cost Dialup Service
Media

Campaign Highlights AOL's New Low-Cost Dialup Service

22y Janis Mara

Campaign Highlights AOL's New Low-Cost Dialup Serv...

AOL auctions off e-mail addresses for common names to promote its new Netscape-branded low-cost Internet access. Read More...

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Three Rich Media Resolutions
Media

Three Rich Media Resolutions

22y Rob Graham

Three Rich Media Resolutions

Resolve to make rich media... richer. Read More

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AOL Ad Sales Chief Steps Down
Media

AOL Ad Sales Chief Steps Down

22y Pamela Parker

AOL Ad Sales Chief Steps Down

UPDATE: Lisa Brown promised advertisers she would lead AOL on the 'road to redemption.' Now, she's leaving the firm. Read More...

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Execs & Accounts for January 9, 2004
Media

Execs & Accounts for January 9, 2004

22y Zachary Rodgers

Execs & Accounts for January 9, 2004

DoubleClick secures exclusive management of Pfizer campaigns; FindWhat.com adds one to its board; Epsilon hires a former DoubleClick exec. Read More...

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Ready, Steady, Brand
Media

Ready, Steady, Brand

22y Jonathan Jackson

Ready, Steady, Brand

Everything you ever needed to know about marketing you can learn on MTV. Implausible as that may sound, it's the implied premise of a new book looking...

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Mailblocks Forges Ahead with New Acquisition, Service
Media

Mailblocks Forges Ahead with New Acquisition, Service

22y Janis Mara

Mailblocks Forges Ahead with New Acquisition, Serv...

Though stunned by the sudden death of its CEO, the anti-spam e-mail provider announces a flurry of new initiatives. Read More...

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From Anti-Spam to Anti-Spyware
Media

From Anti-Spam to Anti-Spyware

22y Roy Mark

From Anti-Spam to Anti-Spyware

The nation's largest ISPs jockey for position with the latest round of home safety and security tools. Read More...

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MSN's New Appeal to Users and Advertisers
Media

MSN's New Appeal to Users and Advertisers

22y Janis Mara

MSN's New Appeal to Users and Advertisers

In its latest version, the ISP goes for user experience, but it's giving advertisers new goodies, too. Read More...

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Wireless Watch for January 8, 2004
Media

Wireless Watch for January 8, 2004

22y Zachary Rodgers

Wireless Watch for January 8, 2004

m-Qube, NCR in Deal to Support Mobile Couponing; Macromedia Hires Help from Microsoft; Moviso Exec Goes to WireJack. Read More...

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Jockeying for Exposure
Media

Jockeying for Exposure

22y Tessa Wegert

Jockeying for Exposure

Viral marketing. Associate advertising. Cross-media integration. How Jockey turned paper snowflakes into global brand exposure. Read More...

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Overture Breaks Up Contextual, Search Listings
Media

Overture Breaks Up Contextual, Search Listings

22y Janis Mara

Overture Breaks Up Contextual, Search Listings

Overture will offer the option to bid on each of its products individually. Read More...

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Execs & Accounts for January 7, 2004
Media

Execs & Accounts for January 7, 2004

22y Zachary Rodgers

Execs & Accounts for January 7, 2004

The Washington Post Company hires a VP of Strategy from its interactive unit; DoubleClick names a new CMO; New York interactive execs form a local clu...

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Reality TV Meets Online in Yahoo! Personals Campaign
Media

Reality TV Meets Online in Yahoo! Personals Campaign

22y Janis Mara

Reality TV Meets Online in Yahoo! Personals Campai...

The top online dating service launches an ad campaign that Webcasts real first dates live. Read More...

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MarketWatch Taps Kanoodle for Contextual Listings
Media

MarketWatch Taps Kanoodle for Contextual Listings

22y Zachary Rodgers

MarketWatch Taps Kanoodle for Contextual Listings

Kanoodle's adoption of the Sprinks contextual model wins it a client. Read More...

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No Place Like Gnome for Travelocity
Media

No Place Like Gnome for Travelocity

22y Janis Mara

No Place Like Gnome for Travelocity

The online travel agency launches an $80 million ad campaign to regain momentum. Read More...

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Search Sands Shift as Yahoo! Prepares to Drop Google
Media

Search Sands Shift as Yahoo! Prepares to Drop Google

22y Pamela Parker

Search Sands Shift as Yahoo! Prepares to Drop Goog...

Yahoo!'s expected change from Google to Inktomi for algorithmic search may be imminent. Read More...

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FCC Slaps Record Fine on Fax.com
Media

FCC Slaps Record Fine on Fax.com

22y Roy Mark

FCC Slaps Record Fine on Fax.com

Online marketer hit with $5.4 million penalty for violating federal junk fax ban. Read More...

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Will Car Shows be Overshadowed by Online?
Media

Will Car Shows be Overshadowed by Online?

22y Janis Mara

Will Car Shows be Overshadowed by Online?

As Detroit's mega-car show shifts into gear, a new report says more auto buying decisions will be happening online. Read More...

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Interactive's New Year, Part 2
Media

Interactive's New Year, Part 2

22y Zachary Rodgers

Interactive's New Year, Part 2

More luminaries in the online ad sector weigh in on the state of the sector and what 2004 will bring. Read More...

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The Third Internet Media Channel
Media

The Third Internet Media Channel

22y James Hering

The Third Internet Media Channel

What's left to innovate? Direct-to-desktop communication is the big new idea. Read More...

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Interactive's New Year, Part 1
Media

Interactive's New Year, Part 1

22y Zachary Rodgers

Interactive's New Year, Part 1

Seven luminaries in the online ad sector weigh in on the state of the sector and what 2004 will bring. Part one of two. Read More...

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