Kanoodle Debuts Set-And-Forget Search Terms
Media

Kanoodle Debuts Set-And-Forget Search Terms

22y Janis Mara

Kanoodle Debuts Set-And-Forget Search Terms

The second-tier search player lets advertisers optimize by time-of-day, -month, and -year. Read More...

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IAR Bits and Bytes for December 19, 2003
Media

IAR Bits and Bytes for December 19, 2003

22y Janis Mara

IAR Bits and Bytes for December 19, 2003

ValueClick's aquisition raises its expectations; 24/7 Real Media gains Korean presence; Analytics rivals swap technology patents. Read More...

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One in Ten Local Searches Commercial in Nature
Media

One in Ten Local Searches Commercial in Nature

22y Zachary Rodgers

One in Ten Local Searches Commercial in Nature

Findings from an upcoming white paper from The Kelsey Group hint at a huge opportunity in local search. Read More...

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Execs & Accounts for December 19, 2003
Media

Execs & Accounts for December 19, 2003

22y Zachary Rodgers

Execs & Accounts for December 19, 2003

OgilvyInteractive recruits Lot21 founder to direct New York operations; Tribesoft wins a housewares client; Medical list manager MMS makes a hire. Rea...

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Citysearch Optimizes for Paid Search
Media

Citysearch Optimizes for Paid Search

22y Janis Mara

Citysearch Optimizes for Paid Search

The InterActive Corp company continues its transformation into a local search engine. Read More...

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Target Spam: NY AG, Microsoft File $38M Suits
Media

Target Spam: NY AG, Microsoft File $38M Suits

22y Ryan Naraine

Target Spam: NY AG, Microsoft File $38M Suits

UPDATE: The allies launch a massive legal offensive against a spam network allegedly responsible for sending more than 250 million junk e-mails daily....

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Wireless Watch for December 18, 2003
Media

Wireless Watch for December 18, 2003

22y Zachary Rodgers

Wireless Watch for December 18, 2003

Enpocket secures new funding; Disney ups its stake in mobile content; Verizon Wireless: The Lord of the Ringtones. Read More...

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Ah-ha.com Adopts New Moniker
Media

Ah-ha.com Adopts New Moniker

22y Zachary Rodgers

Ah-ha.com Adopts New Moniker

The search listings provider renames, re-brands and 'Enhances' itself overall. Read More...

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Media Buying: Lessons Learned
Media

Media Buying: Lessons Learned

22y Tessa Wegert

Media Buying: Lessons Learned

Tessa's 100th column. A few of the lessons learned from the previous 99. Read More...

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Execs & Accounts for December 17, 2003
Media

Execs & Accounts for December 17, 2003

22y Zachary Rodgers

Execs & Accounts for December 17, 2003

FindWhat.com promotes from within to fill chief strategy officer post; the IAB adds 23 members; Urban Pathways taps True North for on- and offline cam...

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Kanoodle Snags Sprinks Execs for Expansion Plans
Media

Kanoodle Snags Sprinks Execs for Expansion Plans

22y Janis Mara

Kanoodle Snags Sprinks Execs for Expansion Plans

UPDATE: The second-tier search player has big expectations for the former About.com unit's management team. Read More...

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LookSmart Introduces its Customers to Keywords
Media

LookSmart Introduces its Customers to Keywords

22y Pamela Parker

LookSmart Introduces its Customers to Keywords

Paid inclusion bundled with bid-for-placement: a combination the industry may soon see more of. Read More...

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Career Site Unleashes Monster Campaign
Media

Career Site Unleashes Monster Campaign

22y Janis Mara

Career Site Unleashes Monster Campaign

UPDATE: Best known for its TV ads, Monster didn't forget interactive in its ten-year anniversary effort. Read More...

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U.K. Online Ad Spend Up, Sector Otherwise Dour
Media

U.K. Online Ad Spend Up, Sector Otherwise Dour

22y Zachary Rodgers

U.K. Online Ad Spend Up, Sector Otherwise Dour

Online now boasts a two percent share of Britain's total media spend, according to IAB UK's annual survey of online media companies. Read More...

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E-Tailers Send Shoppers Back to the Mall
Media

E-Tailers Send Shoppers Back to the Mall

22y Susan Kuchinskas

E-Tailers Send Shoppers Back to the Mall

As retailers integrate their Web sites with other channels, the Web is becoming a marketing tool to drive traffic to physical stores. Read More...

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Will DMA CEO's Retirement Make Way for Interactive?
Media

Will DMA CEO's Retirement Make Way for Interactive?

22y Susan Kuchinskas

Will DMA CEO's Retirement Make Way for Interactive...

An opening in the top slot could presage a change in the direct marketing org's position on interactive. Or maybe not. Read More...

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Bush Signs Can Spam Bill
Media

Bush Signs Can Spam Bill

22y Roy Mark

Bush Signs Can Spam Bill

UPDATE: With the stroke of the president's pen moving the legislation into law Tuesday, e-mail marketers will have to complywith new opt-out measures....

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United Online Enters Pop-Up Blocker Fray
Media

United Online Enters Pop-Up Blocker Fray

22y Pamela Parker

United Online Enters Pop-Up Blocker Fray

The ISP's update to its 'accelerated' dial-up service includes a tool to squash the hated ad format. Read More...

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Targeting the Evangelist
Media

Targeting the Evangelist

22y Mark Redetzke

Targeting the Evangelist

A little evangelism goes a long way -- especially when budgets are tight. Read More...

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E-mail Marketing Firms Push Deliverability Offerings
Media

E-mail Marketing Firms Push Deliverability Offerings

22y Zachary Rodgers

E-mail Marketing Firms Push Deliverability Offerin...

Responsys adds its name to a growing list of e-mail service providers offering to hand-hold clients all the way to the inbox. Read More...

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E-mail Marketing Firms Push Deliverability Offerings
Media

E-mail Marketing Firms Push Deliverability Offerings

22y Zachary Rodgers

E-mail Marketing Firms Push Deliverability Offerin...

Responsys adds its name to a growing list of e-mail service providers offering to hand-hold clients all the way to the inbox. Read More...

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Google Tweaks AdWords, Froogle
Media

Google Tweaks AdWords, Froogle

22y Susan Kuchinskas

Google Tweaks AdWords, Froogle

UPDATE: The search engine cleans up its AdWords act and integrates Froogle listings with Google results. Read More...

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Monetizing Graphical Search
Media

Monetizing Graphical Search

22y Susan Kuchinskas

Monetizing Graphical Search

Take your pick: Search engines for the right- or left-brained, paid listings included. Read More...

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Execs & Accounts for December 15, 2003
Media

Execs & Accounts for December 15, 2003

22y Zachary Rodgers

Execs & Accounts for December 15, 2003

PointRoll hires two former DoubleClick execs; Bally Total Fitness hires Webmaster, names interactive firm for new initiatives; Vaybee.com AG renews wi...

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aQuantive Acquires Go Toast
Media

aQuantive Acquires Go Toast

22y Pamela Parker

aQuantive Acquires Go Toast

UPDATE: The company's ad technology division, Atlas DMT, will incorporatetools to serve the hot paid search market. Read More...

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Brands: Case Closed
Media

Brands: Case Closed

22y Jonathan Jackson

Brands: Case Closed

It's a great shame 'Brand Aid' is so poorly organized, since author Brad VanAuken is clearly a master of the branding game with plenty of insight to s...

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ValueClick Makes Bigger Commitment to E-Mail
Media

ValueClick Makes Bigger Commitment to E-Mail

23y Pamela Parker

ValueClick Makes Bigger Commitment to E-Mail

UPDATE: The online advertising firm makes an acquisition worth about $9.5 million. Read More...

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