These tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from ...
View articleTencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Read More...
View articleAccording to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Read More...
View articleThe latest Bellwether report found that marketers were increasingly optimistic about business alongside a strengthening economy. Read More...
View articleWhile ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Read ...
View articlePepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...
View articleAs the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and method...
View articleIn the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology ...
View articleThe ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...
View articleNielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...
View articleEmbracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build o...
View articleCast an eye over this infographic from Kenshoo which looks at the metrics of social advertising, click-rates and more. Read More...
View articleThe brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video serie...
View articleContent marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" coul...
View articleA video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. R...
View articleClorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, howeve...
View articleWith the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an ...
View articleThe shopping landscape is about to be revolutionised thanks to smartphones, vouchers and opposable thumbs, predicts ex-Tesco boss. Read More...
View articleNew campaign uses x-ray scanners at Gatwick airport in a creative way to engage social media users Read More...
View articleWhile the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of...
View articleThe display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points...
View articleIn the wake of this week’s Veet fiasco, we take a look at five advertising campaigns deemed controversial enough to be scrapped altogether. We would l...
View articleNew research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...
View articleAs we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of ...
View articleThere is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Read More...
View articleFacebook will display fewer ads in its right-hand column, but the ads will be larger than before. Read More...
View articleEyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consum...
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