Feminists everywhere rejoice as Veet pulls controversial "sexist" ad which depicted a hairy man being magically transformed into a hairless babe - tha...
View articleA new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to th...
View articleFull-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency...
View articleNew York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Read More...
View articleThe partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Read More...
View articleAs much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, th...
View articleNew research has found that 44% of London-based marketers aren’t content with their current employment and are looking elsewhere – far exceeding the n...
View articleAfter news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean bega...
View articleThe Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental sh...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleChannel shifting has evolved – millennials are consuming TV whilst multitasking and tweeting, according to new research. Read More...
View articleAs technology evolves and becomes further integrated into our lives, interconnectivity is emitting a new marketing opportunity – the iBeacon. Read Mor...
View articleTips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...
View articleThe following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop envir...
View articleIDM Online, the partnership between the Institute of Direct and Digital Marketing and Home Learning College, has added three new qualifications to its...
View articleAn exciting opportunity has opened up in a ground breaking IT and Digital Marketing Apprenticeship company for a talented and highly organised Head of...
View articlePinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here ar...
View articleAccording to new research, spending on ads catered for internet-connected devices will reach USD 137.53bn this year. Read More...
View articleReal-time marketing is moving away from its original association with social media - now becoming part of many marketing tactics meaning that its defi...
View articleConquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...
View article"Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international m...
View articleAfter launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who...
View articleThe Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. R...
View articleThe Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop ...
View articleThe spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights o...
View articleWith the unstoppable rise of social media and other digital channels of communication it’s long been anticipated that good old-fashioned email marketi...
View articleBrands are struggling to connect with users on Twitter and provide adequate customer service, with only 39% of brands with accounts responding to ques...
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