Has advertising arrived on Google Home?
Media

Has advertising arrived on Google Home?

9y Al Roberts

Has advertising arrived on Google Home?

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisemen...

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Come forth the headless horseman of CMS
Disruptive MarTech

Come forth the headless horseman of CMS

9y Stephen Griffin

Come forth the headless horseman of CMS

A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude o...

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Five news aggregator apps to watch out for
Content

Five news aggregator apps to watch out for

9y Chris Camps

Five news aggregator apps to watch out for

For the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from mu...

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The ultimate guide to web push notifications
Content

The ultimate guide to web push notifications

9y Chris Camps

The ultimate guide to web push notifications

Web push notifications are an interesting addition to the marketing mix. To help you understand what they mean for you, we've put together a guide wit...

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Target is the top retail digital marketer, so why is it struggling?
Ecommerce

Target is the top retail digital marketer, so why is it struggling?

9y Al Roberts

Target is the top retail digital marketer, so why ...

According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retai...

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Facebook Advanced Measurement will let advertisers compare Facebook ad performance
Display Advertising

Facebook Advanced Measurement will let advertisers compare Facebook ad perf...

9y Al Roberts

Facebook Advanced Measurement will let advertisers...

Previously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...

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Is mobile news consumption killing the long-form article?
Content

Is mobile news consumption killing the long-form article?

9y Chris Camps

Is mobile news consumption killing the long-form a...

The way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favouri...

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Q&A: Wayin CEO Richard Jones on why interactive experiences are the future
Disruptive MarTech

Q&A: Wayin CEO Richard Jones on why interactive experiences are the fut...

9y Chris Camps

Q&A: Wayin CEO Richard Jones on why interactiv...

We sat down with Richard Jones, CEO of digital campaign CMS provider Wayin, to discuss attitudes to digital advertising, current trends and why intera...

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The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI
Actionable Analysis

The power of podcast advertising: Its rising popularity and how to avoid ad...

9y Guest Writer

The power of podcast advertising: Its rising popul...

Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...

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As investors bet on Snap, some Snapchat influencers bet on other platforms
Media

As investors bet on Snap, some Snapchat influencers bet on other platforms

9y Al Roberts

As investors bet on Snap, some Snapchat influencer...

Last Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors w...

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YouTube is "on pace to eclipse TV" thanks to savvy algorithm use
Data insights

YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9y Al Roberts

YouTube is "on pace to eclipse TV" thanks to savvy...

The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...

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Google's Jigsaw aims to increase the quality of online conversations
Community Management

Google's Jigsaw aims to increase the quality of online conversations

9y Al Roberts

Google's Jigsaw aims to increase the quality of on...

Jigsaw, a technology incubator that is a part of Google, and Google’s Counter Abuse Technology team want to rid the web of bad comments. Read More...

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YouTube is getting rid of 30-second unskippable pre-roll ads
Ad Industry Metrics

YouTube is getting rid of 30-second unskippable pre-roll ads

9y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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Will the downfall of PewDiePie hurt YouTube, influencer marketing?
Content

Will the downfall of PewDiePie hurt YouTube, influencer marketing?

9y Al Roberts

Will the downfall of PewDiePie hurt YouTube, influ...

27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...

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Is Twitter slowly dying?
Data insights

Is Twitter slowly dying?

9y Al Roberts

Is Twitter slowly dying?

On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...

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FedEx launches fulfillment service to take on Amazon
Ecommerce

FedEx launches fulfillment service to take on Amazon

9y Al Roberts

FedEx launches fulfillment service to take on Amaz...

From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics com...

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How to build a successful digital video strategy in 2017
Marketing

How to build a successful digital video strategy in 2017

9y Tereza Litsa

How to build a successful digital video strategy i...

The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...

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Annoying requests to rate your app are getting you one star ratings. Here's how to fix that
Marketing

Annoying requests to rate your app are getting you one star ratings. Here's...

9y Polly Alluf

Annoying requests to rate your app are getting you...

Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating. Read More...

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Bad news brands: consumers could probably live without you
Content

Bad news brands: consumers could probably live without you

9y Al Roberts

Bad news brands: consumers could probably live wit...

Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...

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Ad blocker use continues to grow rapidly
Ad Industry Metrics

Ad blocker use continues to grow rapidly

9y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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Instagram Stories might be killing Snapchat Stories
Media

Instagram Stories might be killing Snapchat Stories

9y Al Roberts

Instagram Stories might be killing Snapchat Storie...

Imitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to TechCrunch, numer...

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Is Facebook Instant Articles a flop for publishers?
Media

Is Facebook Instant Articles a flop for publishers?

9y Al Roberts

Is Facebook Instant Articles a flop for publishers...

In May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...

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YouTube adds new ad targeting features
Display Advertising

YouTube adds new ad targeting features

9y Al Roberts

YouTube adds new ad targeting features

Google is giving advertisers new ways to target users on YouTube. Read More...

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Four nuggets of expert wisdom from the Content Marketing Masterclass
Media

Four nuggets of expert wisdom from the Content Marketing Masterclass

9y Andrew Warren-Payne

Four nuggets of expert wisdom from the Content Mar...

On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar. Read More...

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Google has become one of Google's most prolific advertisers
Data regulations

Google has become one of Google's most prolific advertisers

9y Al Roberts

Google has become one of Google's most prolific ad...

Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipi...

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Why 2017 is set to be the year of the video
Media

Why 2017 is set to be the year of the video

9y Andy Morley

Why 2017 is set to be the year of the video

2017 will be a watershed moment for video, as consumption moves from the TV to other devices. Read More...

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How are organisations using digital channels to improve their reach and customer service?
Actionable Analysis

How are organisations using digital channels to improve their reach and cus...

9y Chris Camps

How are organisations using digital channels to im...

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...

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