Seattle-based agency Avenue A expanded its relationship with Soma.com and will launch a campaign promotingthe online pharmacy through a series of stra...
View articleSan Francisco-based directory firm WorldPages/WebYP Inc. entered astrategic alliance with Microsoft to integrate the WorldPages Directory intoMicrosof...
View articleWeb measurement firm NetRatings Inc. launched InternetInvestment Strategies, a research service providing securities analysts,investment bankers and v...
View articleNew York City-based MediaCom, the independent media services company of GreyAdvertising Inc., launched MediaCom Digital to provide clients withintegra...
View articleSan Francisco-based online mortgage company HomeShark Inc. changed its nameto iOwn Inc. and launched a new branding campaignto promote itself. Read Mo...
View articlePalo Alto, CA-based AdKnowledge, a provider of end-to-endWeb advertising solutions, delivered what it calls the Rich Media AdvertisingStandard (RichAd...
View articleAllendale, NJ-based eCadapult, a division of Cadapult Graphic Systems Inc., said that THINK New Ideas has been selected as thestrategic development an...
View articleWhen you're forecasting revenue expectations, it's not enough to know the size of the market. Or even to estimate market share. Janet tells you how pr...
View articleWhen the web mall craze fizzled about three years ago, the malls were closed, and the resulting wisdom was that Internet malls don't work. Very faulty...
View articleInternet magazine Salon.com plans to launch a nationalprint and radio advertising campaign based on the slogan "Makes You Think,"beginning the last we...
View articleThe Columbia, SC-based Unique Media Network announced signed a representation agreement with ABC Giant, a provider of free, originalfonts, graphics, a...
View articleSan Jose, CA-based RemarQ Communities Inc., an ad-backedprovider of Internet discussion services, said it has received a $20 millionventure capital in...
View articleGoTo.com Inc., a Web search service thatauctions off search placement results to advertisers, said it hopes to raise$64 million for marketing and othe...
View articleMoving to extend itsonline ad-auction concept to the off-line world, San Francisco-based Adauction.com has scheduled its first everauction of print me...
View articleSan Mateo, CA-based NetGravity expanded its AdCenteroutsourced service for managing targeted Internet advertising campaigns toEurope, the Middle East,...
View articleCompaq Computer's search site AltaVista will soon begin to auction off positioning at the top of search results for certain queries, according to apub...
View articleNew York City-based Web measurement firm Media Metrix Inc. announced anagreement in principle to launch Media Metrix Europe, in partnership withEurope...
View articleSan Francisco-based search and directory operation WorldPages said it has executed a letterof intent to be acquired by St. Louis-based Advanced Commun...
View articleM Street Corp., a source for radio information and publisher of the M StreetJournal, the M Street Daily and the M Street Radio Directory, purchased Me...
View articleSkokie, IL-based online grocer Peapod Inc. said a recent interactivemarketing study it conducted on behalf of certain of its consumer packagedgoods cl...
View articleAmerican businesses spent an estimated $1.5 billion on Internet advertisingin 1998, an increase of 231% from the previous year, according to a newrepo...
View articleMerrimack, NH-based PC Connection Inc., a direct marketerof computers and accessories, signed a marketing deal with the Boston Red Sox. Read More...
View articleIn a brave new web world, the marketing organization faces the challenge of re-examining marketing objectives, priorities, strategies and tactics. Mar...
View articleTom just dumped his analog Rolodex and put his contacts in his PalmPilot. And he found tons of sales reps for tons of niche environments. This is good...
View articleStamford, CT-based Priceline.com, the name-your-own-pricee-commerce operation, signed a five-year, performance-based marketingagreement with Visa card...
View articleNew York City-based NetCreations Inc., an opt-in e-mailmarketing company, added NetZero and five other high-traffic Web sites to itsInternet advertisi...
View articleEven in cyberspace, location is everything. According to survey resultsreleased by USATODAY.com, six out of 10 readersresponded favorably to the actua...
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