Last chance to feature in our mobile vendor reader survey
Marketing

Last chance to feature in our mobile vendor reader survey

9y Sam Lawson

Last chance to feature in our mobile vendor reader...

Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey. Read More...

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5 Proven List Building Strategies to Employ in 2017
Media

5 Proven List Building Strategies to Employ in 2017

9y John Stevens

5 Proven List Building Strategies to Employ in 201...

Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research: Read More...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016
Acquisition

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

9y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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Can sub-three second video ad views deliver results?
Media

Can sub-three second video ad views deliver results?

9y Al Roberts

Can sub-three second video ad views deliver result...

Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...

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How important is Black Friday?
Data insights

How important is Black Friday?

9y Al Roberts

How important is Black Friday?

Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season? Read More...

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Happy Thanksgiving from the ClickZ and Search Engine Watch team
Media

Happy Thanksgiving from the ClickZ and Search Engine Watch team

9y Christopher Ratcliff

Happy Thanksgiving from the ClickZ and Search Engi...

Happy Thanksgiving from all of us here at ClickZ and Search Engine Watch Read More...

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How to maximise the potential of video ads
Media

How to maximise the potential of video ads

9y Mark Rosner

How to maximise the potential of video ads

Early mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. Read More...

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Walgreens turns to Pinterest video ads to promote "small gifting"
Acquisition

Walgreens turns to Pinterest video ads to promote "small gifting"

9y Al Roberts

Walgreens turns to Pinterest video ads to promote ...

While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...

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The inevitable rise of pet influencers
Media

The inevitable rise of pet influencers

9y Al Roberts

The inevitable rise of pet influencers

Move over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...

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LinkedIn Sponsored InMail goes self-serve
Email

LinkedIn Sponsored InMail goes self-serve

9y Al Roberts

LinkedIn Sponsored InMail goes self-serve

In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...

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Alibaba racks up $17.8 billion in Singles' Day sales
Data insights

Alibaba racks up $17.8 billion in Singles' Day sales

9y Al Roberts

Alibaba racks up $17.8 billion in Singles' Day sal...

Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...

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Grubhub sparks social media controversy with CEO's post-election letter
Media

Grubhub sparks social media controversy with CEO's post-election letter

9y Al Roberts

Grubhub sparks social media controversy with CEO's...

The 2016 US presidential election was one for the ages. Read More...

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Facebook opens Messenger sponsored messages to all advertisers
Media

Facebook opens Messenger sponsored messages to all advertisers

9y Al Roberts

Facebook opens Messenger sponsored messages to all...

Facebook Messenger was the fastest growing app of 2015 and this year, as many expected, Facebook moved to monetize the messaging app, which now has mo...

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Donald Trump is the first earned media president
Media

Donald Trump is the first earned media president

9y Al Roberts

Donald Trump is the first earned media president

Election 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...

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Is Staples' Watson-powered Easy System the future of B2B sales?
Ecommerce

Is Staples' Watson-powered Easy System the future of B2B sales?

9y Al Roberts

Is Staples' Watson-powered Easy System the future ...

When Amazon Echo launched in 2014, some questioned its utility. Fast forward to 2016 and awareness of Echo, which can now be used to order physical an...

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​How young marketers have an impact on marketing strategies
Marketing

​How young marketers have an impact on marketing strategies

9y Tereza Litsa

​How young marketers have an impact on marketing s...

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...

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Facebook is bringing its Audience Network to TV
Media

Facebook is bringing its Audience Network to TV

9y Al Roberts

Facebook is bringing its Audience Network to TV

By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising, but with the pool of dollars spe...

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Three reasons you might not need Google AMP after all
Disruptive MarTech

Three reasons you might not need Google AMP after all

9y Ben Jacobson

Three reasons you might not need Google AMP after ...

Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even ...

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Publishers struggle with AMP page monetization
Display Advertising

Publishers struggle with AMP page monetization

9y Al Roberts

Publishers struggle with AMP page monetization

Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...

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Snapchat's autoplay change reveals influencer marketing shortcomings
Media

Snapchat's autoplay change reveals influencer marketing shortcomings

9y Al Roberts

Snapchat's autoplay change reveals influencer mark...

Earlier this month, Snapchat stopped autoplaying video Snaps on its platform. Almost immediately, view counts for some of the top Snapchat accounts dr...

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Twitter to effectively shut down Vine
Media

Twitter to effectively shut down Vine

9y Al Roberts

Twitter to effectively shut down Vine

Yesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...

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Are you asking for too much information on web forms?
Ecommerce

Are you asking for too much information on web forms?

9y Graham Charlton

Are you asking for too much information on web for...

Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand ...

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Mobile is the key link between Hong Kong marketers and Chinese consumers
Ecommerce

Mobile is the key link between Hong Kong marketers and Chinese consumers

9y Guest Writer

Mobile is the key link between Hong Kong marketers...

Our research shows that 80% of Mainland Chinese tourists to Hong Kong have already made their purchasing decisions before travel to the city – largely...

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Political ads are hurting brand ad effectiveness
Display Advertising

Political ads are hurting brand ad effectiveness

9y Al Roberts

Political ads are hurting brand ad effectiveness

Election 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...

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Decoding Blockchain’s potential for brands
Blockchain

Decoding Blockchain’s potential for brands

9y Guest Writer

Decoding Blockchain’s potential for brands

Blockchain will transform your brand, no matter your industry. Technology and finance visionaries have evangelized the technology’s potential for year...

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Google comes under fire for privacy policy PII change
Display Advertising

Google comes under fire for privacy policy PII change

9y Al Roberts

Google comes under fire for privacy policy PII cha...

Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google...

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It’s time to deal with the next fraud frontier: attribution
Ad Industry Metrics

It’s time to deal with the next fraud frontier: attribution

9y Alan Beiagi

It’s time to deal with the next fraud frontier: at...

While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...

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