Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey. Read More...
View articleHere are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research: Read More...
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View articleBrands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...
View articleBlack Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season? Read More...
View articleHappy Thanksgiving from all of us here at ClickZ and Search Engine Watch Read More...
View articleEarly mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. Read More...
View articleWhile it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...
View articleMove over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...
View articleIn March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...
View articleBlack Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...
View articleThe 2016 US presidential election was one for the ages. Read More...
View articleFacebook Messenger was the fastest growing app of 2015 and this year, as many expected, Facebook moved to monetize the messaging app, which now has mo...
View articleElection 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...
View articleWhen Amazon Echo launched in 2014, some questioned its utility. Fast forward to 2016 and awareness of Echo, which can now be used to order physical an...
View articleThere is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...
View articleBy some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising, but with the pool of dollars spe...
View articleMobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even ...
View articleGoogle’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...
View articleEarlier this month, Snapchat stopped autoplaying video Snaps on its platform. Almost immediately, view counts for some of the top Snapchat accounts dr...
View articleYesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...
View articleLong web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand ...
View articleOur research shows that 80% of Mainland Chinese tourists to Hong Kong have already made their purchasing decisions before travel to the city – largely...
View articleElection 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...
View articleBlockchain will transform your brand, no matter your industry. Technology and finance visionaries have evangelized the technology’s potential for year...
View articleEarlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google...
View articleWhile ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...
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