The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...
View articleAn analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing...
View articleBecause the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...
View articleTim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video con...
View articleHow did UK retailers do over the festive period? We've sorted the winners from the losers. Read More...
View articleInnovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleAs virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in V...
View articlePicking the right digital asset management system can be a serious headache. Follow this six-step guide to avoid a big — and expensive — mistake. Read...
View articleThe critics of UK registry operator Nominet look no closer to being silenced. You might have heard the news that from March 1 2016, web addresses endi...
View articleIn this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...
View articleFor the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...
View articleHaving a unique and engaging tone of voice is an important part of creating a successful brand. Consistency is key, and once you've decided what your ...
View articleSnapchat, Pinterest, and Instagram are three distinct networks with three different audiences and one common thread: they excel as visual mediums. Rea...
View articleNative apps have always enjoyed a bit of head start in terms of user experience and functionality over mobile web, but that gap is rapidly narrowing t...
View articleChristmas is over, and to help ease you back into normal life, we've rounded up the period's most illuminating ecommerce stats. How much did we spend ...
View articleBudweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...
View articleBarbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...
View articleDepending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automati...
View articleEvaluating what content on your site is performing best will help you understand what to share on social media. Use these five tools to analyze your c...
View articleThe perfect product page probably doesn't exist, but it's something that the best ecommerce sites are aiming for. Read More...
View articleThe entire ClickZ team would like to wish every one of our readers a happy holiday, whichever one it may be, and a happy New Year! In honor of the hol...
View articleAnalyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...
View articleThis holiday season, think of the best thing you can give your customers: a solution to one of their everyday problems. Read More...
View articleWe’ve already looked at the most popular articles from our guest contributors, now it’s time for the most popular articles written by our ...
View articleAs gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?...
View articleAfter years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their...
View articleThe need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology. ...
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