A Revenue Science pilot program lets advertisers place a consolidated buy across its network for a flat fee. Read More...
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View articleIf your marketing plan involves anything that looks or acts in any way like spyware, even if you think it's not, you'll want to head over to the Anti-...
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View articleWorldNow taps Revenue Science for behavioral targeting; icrossing adds board members. Read More...
View articleAs mailbox providers get ready to implement e-mail authentication, marketers converge for a brain dump on deliverability. Read More...
View articleTechnology use itself is a targetable behavior. Read More
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View articleCrispin Porter & Bogusky built a strip poker site for Victoria's Secret. Read More...
View articleUPDATE: Acquisition talks are off, according to Microsoft sources. Read More...
View articleAd serving on client sites was down over portions of the weekend, apparently due to a domain registration error. Read More...
View articleFood Network is pushing the second season of Iron Chef America almost entirely online. Read More...
View articleWe're in the middle of a CGM revolution. Can tragedy serve as a marketing wake-up call? Read More...
View articleWe have sophisticated tracking and optimization systems for online campaigns. Yet do we look beyond what happens at the advertising level? Read More...
View articleFood Network is pushing the second season of Iron Chef America almost entirely online. Read More...
View articleRedesigned site is at the center of a network that will eventually offer video, display ads and RSS feeds across all CBS properties. Read More...
View articleCrispin Porter & Bogusky built a strip poker site for Victoria's Secret. Read More...
View articleA new CJ Performer program aims to bring top affiliates to advertisers' attention. Read More...
View articleValueClick's Mediaplex division has integrated online media planning and buying capabilities into MOJO Adserver. Read More...
View articleCould it be that the real frontier of interactive entertainment and TV programming is the PC? Read More...
View articleA simplified process aims to help its clients utilize local search. Read More...
View articleValueClick rehires Hirsch; Ford and Adobe tap Web analytics providers; Ripple Interactive hires in several divisions. Read More...
View articleCan search construct relationships between consumers and brands? Read More...
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