The Influence Media platform integrates Web, e-mail, and forms to capture data directly and indirectly via user behavior. Read More...
View articleAs movies and video games converge, they continue to show us the potential for interactive, multichannel storytelling Read More...
View articleAdvertisers can now target graphical ads to content pages that fit a specific category. Read More...
View articleHughes tells ClickZ how he inherited the Internet privacy throne, and what must be done to fix consumer distrust of advertising. Read More...
View articleTiVo rolled out some enhancements to its interactive advertising technology. Read More...
View articleHow to jump on the e-mail authentication train and help restore trust in e-mail. Read More...
View articleCarat Interactive, Atmosphere BBDO, and The Martin Agency will handle the three-pronged launch campaign. Read More...
View articleAvenue A/Razorfish builds a site for Mercedes-AMG; MIVA taps Seippel as CFO. Read More...
View articleUPDATE: Rupert Murdoch's News Corp. demonstrates the seriousness of its commitment to digital media. Read More...
View articleDesign, copy, sizes, formats, and keeping the client happy. Read More...
View articleThis week ICANN ( define ) approved the TLD ( define ) .mobi for use on mobile devices Read More...
View articleI'd really love to hear from e-mail marketers ASAP because this time, it really matters Read More...
View articleTo compete, search engines must identify what different searchers want in a SERP. Having all the data in the index isn't enough. Read More...
View articleWhat would you tell the FTC? The agency prepares a final CAN-SPAM report for Congress and has invited people close to the issue to weigh in. Read More...
View articleDennis taps Rob Wilk to create sponsorship packages for its online lad mags. Read More...
View articleThe portal's Impulse program, which serves display ads based on a user's search behavior, now allows targeting for a period of two days following a se...
View articleExtremely successful rewards based on time rather than number of transactions. Read More...
View articleIndustry wants a statute of limitations on e-mail opt-out validity. Read More...
View articleThe Alliance to Save Energy builds a micro-site to support an already launched PSA campaign. Read More...
View articleHabeas offers high-volume e-mail senders a reputation-checking service to ensure they’re not mislabeled as spammers. Read More...
View articleLegal action underway in Utah could have serious consequences for marketers, even those outside the state. Read More...
View articleIf you think of a crowded conference hall when you hear "event marketing," you haven't spent enough time online lately. Read More...
View articleWireless users prefer local alerts to next generation wireless service. Read More...
View articleTwo new child protection laws implement do-not-e-mail registries. How do they affect marketers, and what should you do about them? Read More...
View articleThe SEM company loses its very public VP of marketing Andy Beal over differing visions for the future. Read More...
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