Execs & Accounts for July 27, 2005
Media

Execs & Accounts for July 27, 2005

21y Zachary Rodgers

Execs & Accounts for July 27, 2005

Bombeck to head digital at Euro RSCG unit; NY Times ups two ad execs. Read More...

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EyeWonder Adds Two Video Features
Media

EyeWonder Adds Two Video Features

21y Zachary Rodgers

EyeWonder Adds Two Video Features

Platform enhancements include an "expand to full screen" button on video banners. Read More...

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Keeping an Eye on Google
Search

Keeping an Eye on Google

21y Chris Sherman

Keeping an Eye on Google

A new report offers fascinating, in-depth insights on how users interact with Google search results, based on eye-tracking technology studies. Read Mo...

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Third-Party Cookies Very Stale
Media

Third-Party Cookies Very Stale

21y Enid Burns

Third-Party Cookies Very Stale

WebTrends data shows a more than five percent increase in third-party cookie rejection since April. Read More...

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Podcasting Augers 'Connoisseur Cultures,' Says Starcom
Media

Podcasting Augers 'Connoisseur Cultures,' Says Starcom

21y Zachary Rodgers

Podcasting Augers 'Connoisseur Cultures,' Says Sta...

The Publicis unit says branding opportunities abound in the medium, but sponsorship and content integration are better models than straight advertisin...

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Improve Measurement of Behaviorally Targeted Ads
Data insights

Improve Measurement of Behaviorally Targeted Ads

21y David Rittenhouse

Improve Measurement of Behaviorally Targeted Ads

Demand more when it comes to measuring the effectiveness of behaviorally targeted placements and campaigns. Read More...

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Ameritrade Tops List of Best Online Brokerages
Marketing

Ameritrade Tops List of Best Online Brokerages

21y Sean Michael Kerner

Ameritrade Tops List of Best Online Brokerages

Ameritrade outpaces hefty competitors. Read More...

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Certification for E-Mail Senders
Media

Certification for E-Mail Senders

21y Enid Burns

Certification for E-Mail Senders

TRUSTe to certify e-mail sender Web sites with "We Don't Spam" seal to assure trust in consumers; bolster opt-in rates. Read More...

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Get Ready to Engage With the Engagement Metric
Marketing

Get Ready to Engage With the Engagement Metric

21y Pete Blackshaw

Get Ready to Engage With the Engagement Metric

A significant movement is afoot to overhaul ad measurements. Are you ready to engage? Read More...

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Step Up Your Online Planning
Media

Step Up Your Online Planning

21y Pete Lerma

Step Up Your Online Planning

Have your online campaigns gotten a little stale? Five ideas to perk up campaign performance. Read More...

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Community Brand-Builders: Join 'Em
Marketing

Community Brand-Builders: Join 'Em

21y Martin Lindstrom

Community Brand-Builders: Join 'Em

Is your brand ready to join the community of your future customers? Read More...

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BK Launches Chicken Band
Media

BK Launches Chicken Band

21y Zachary Rodgers

BK Launches Chicken Band

Metal band Coq Roq wears chicken masks and sings about fries. CP+B created the site and accompanying TV spots. Read More...

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Umbria Updates Buzz Report
Media

Umbria Updates Buzz Report

21y Kevin Newcomb

Umbria Updates Buzz Report

The blog monitoring tool will offer quick hit reports on the latest chatter around a brand. Read More...

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Eew. That's A Little Too Contextual!
Media

Eew. That's A Little Too Contextual!

21y Rebecca Lieb

Eew. That's A Little Too Contextual!

Q: What's grosser than the B.O Read More

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Going On Vacation? Pack Your Laptop
Data insights

Going On Vacation? Pack Your Laptop

21y Sean Michael Kerner

Going On Vacation? Pack Your Laptop

Travelers are taking laptops everywhere, even on vacation. Read More...

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Massive Brings Full-motion Video Ads to Games
Media

Massive Brings Full-motion Video Ads to Games

21y Kevin Newcomb

Massive Brings Full-motion Video Ads to Games

The virtual landscapes of video game environments are now home to full-motion video ads. Read More...

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E-Mail Heatmaps: More Than a Hot Technology
Email

E-Mail Heatmaps: More Than a Hot Technology

21y Jeanniey Mullen

E-Mail Heatmaps: More Than a Hot Technology

How to quickly learn which e-mail copy and creative points may be suppressing response. Read More...

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The Beta Trend
Marketing

The Beta Trend

21y Hans-Peter Brøndmo

The Beta Trend

Beta releases are all the rage. Can marketers follow suit with their campaigns? Read More...

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What Price PageRank? Part 2
Search

What Price PageRank? Part 2

21y Mike Grehan

What Price PageRank? Part 2

Trust me -- I'm a search engine marketer! There is life and search marketing without the PageRank meter. Read More...

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Feed Use Peaks on Tuesdays: Report
Media

Feed Use Peaks on Tuesdays: Report

21y Enid Burns

Feed Use Peaks on Tuesdays: Report

RSS users read more in the morning, click more at night, and swell to their peak size and engagement with the medium on Tuesdays, according to a feed ...

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Marketers, Meet AJAX
Marketing

Marketers, Meet AJAX

21y Sean Carton

Marketers, Meet AJAX

There's a new tech in town that will change the way marketers do business. Are you ready for it? Read More...

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Execs & Accounts for July 25, 2005
Media

Execs & Accounts for July 25, 2005

21y Zachary Rodgers

Execs & Accounts for July 25, 2005

Cyrus Krohn bolts MSN for Yahoo; Darden taps Real Branding; R/GA hires Olderman Read More...

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Superpages.com Tries on Agency Hat
Media

Superpages.com Tries on Agency Hat

21y Zachary Rodgers

Superpages.com Tries on Agency Hat

A new program to offer local advertisers distribution on Yahoo! and Google's PPC networks suggest local search marketing may be scaling up. Read More...

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Is Mainstream Media Ready for its Online Close-Up?
Marketing

Is Mainstream Media Ready for its Online Close-Up?

21y Rebecca Lieb

Is Mainstream Media Ready for its Online Close-Up?

Venerable print journalists do video and podcasts, while TV tries to adapt to the small screen. Can they pull it off? Read More...

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Execs & Accounts for July 22, 2005
Media

Execs & Accounts for July 22, 2005

21y Zachary Rodgers

Execs & Accounts for July 22, 2005

Red Door, Rare Method complete Web development projects for clients; DigitalDay makes hires in creative and account management. Read More...

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PointRoll Adds Ad Sequencing
Media

PointRoll Adds Ad Sequencing

21y Kevin Newcomb

PointRoll Adds Ad Sequencing

Rich media advertisers can use the technology to show users different ads based on their past interactions. Read More...

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Emotionally Rich Media
Media

Emotionally Rich Media

21y Dorian Sweet

Emotionally Rich Media

Will online video ever make us get out our handkerchiefs? Read More

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