DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...
View article#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation....
View articleProgrammatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...
View articleUsing data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...
View articleGone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...
View articleNative ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...
View articleDiffering perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...
View article'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your ...
View articleStatistics vary, but anywhere between 10% to 50% of your email subscriber list can be considered emotionally unsubscribed. Here are some ways you coul...
View articleNow available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...
View articleHere's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on soc...
View articleBetween "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing an...
View articleBy using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...
View articleAs an integrated customer experience becomes increasingly important for commercial success, a key trend for businesses is the emergence of the marketi...
View articleIt’s no secret that crowdfunding is still exploding in popularity. From businesses raising millions to the internet getting together to help devastate...
View articleThough still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...
View articleInterpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...
View articleLast week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...
View articleMarketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...
View articleWelcome to our guide to the various image sizes you need to optimise your various social channels. Read More...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleThousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand o...
View articleI signed up to a whole bunch of UK retailer newsletters to find out how simple the subscription process is, how often each company contacts me, and qu...
View articleFor successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...
View articleA mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear...
View articleNew technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...
View articleAn increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...
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