Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...
View articleAd blockers, ad fraud, and clients becoming content creators are contributing threats to the digital publishing industry, says the latest report by th...
View articleUsing the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute e...
View articleWhat does this digital marketing industry need to know this week? Peeple - the app that asks users to rate friends - is here, consumer trust in tradit...
View articleFledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider...
View articleThe most recent research conducted by ClickZ UK, sponsored by Deltek, has revealed that more than half of creative agency leaders agree that the scope...
View articleLess than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Read More...
View articleDuring her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...
View articleAn Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now...
View articleSnapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...
View articleWhen it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics an...
View articleIndustry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but m...
View articleFast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...
View articleReemerging from Chapter 11 as a more modern digital brand, Jennifer Convertibles partnered with content-creation platform SheSpeaks for its first fora...
View articleThough a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...
View articleMany marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips f...
View articleSoft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...
View articleEric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the ...
View articleConsider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensi...
View articleDeciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...
View articleSwedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the ...
View articleBrands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, accor...
View articleUnderstanding your consumers' demographics and traits are important when planning your mobile content framework. Read More...
View articleUsing video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...
View articleA successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Read More...
View articleEmail automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...
View articleContent scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, ...
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