Despite all the moaning by e-tailers, such a tax is inevitable and will not impede the growth of e-commerce, says a new industry study. Read More...
View articleThe portal's newfound emphasis on search leads it to experiment with paid listings partner Overture. Yahoo! Launches 'Operation Bachelor' Read More...
View articleAn oxymoron? With all the hubbub about ad intrusiveness, you'd think a publisher's attempt to please its advertisers and users would be an exercise in...
View articleReebok International taps Organic as online agency of record for global marketing; Advertising.com promotes its regional sales directors; Tribal DDB C...
View articleTaking advantage of daily traffic and conversion patterns can pay off for your SEM. Read More...
View articleThe second Terry Tate commercial will take aim at Nike, as Reebok tries to maintain the offline-online buzz created by its 'office linebacker' charact...
View articlePaid listings now appear on the search directories of AOL's UK, France and Germany sites. Netscape's French and German sites will also use paid search...
View articleJust in time for Valentine's Day, the Web portal's dating site searches the World Wide Web for America's most eligible bachelors. Yahoo! Tests Expande...
View articleE-tailers that help online shoppers save time and money are likely to improve customer satisfaction, according to research that demonstrates the influ...
View articleThe news site will roll out 'wide-angle targeting,' which allows an advertiser to target ads to a user's behavior on the site. Also on tap: half-page ...
View articleHint: She's about 48 years old and currently spends nearly $100 online every month. Read More...
View articleAgency plans to address proliferation of unsolicited commercial e-mail and current and proposed junk e-mail legislation. Read More...
View articleThe interactive agency and ad-server returns its first-ever profit on sharply higher revenue, as it hails a strengthening Internet ad market. Read Mor...
View articleWith an audience of 138 million and spots costing $2.1 million, even a boring Super Bowl makes a big impact. Read More...
View articleThe right move at the right time can result in financial growth and help a worthy cause. Read More...
View articleThe paid listings company partners with Yahoo!'s Inktomi to sign up the top sports site. Read More...
View articleLast week, Bruce McCracken reviewed some fundamental strategic principles that can increase sales and enhance rapport with your customers through pers...
View articleMerak Mail Server may be your answer. The five-star mail server packs a powerful punch for an enterprise on a sub-$1,000 budget. But if slick and glos...
View articleA new legislative session brings another chance for anti-spam measures to finally become law. Will it happen this time? Read More...
View articleNielsen//NetRatings reports a 6 percent increase in Fortune 500 companies with Internet ad campaigns. Read More...
View articleAvenue A adds Mike Slade to its board; QAD selects Aprimo to manage its direct and Web-based marketing campaigns; StoneAge Corporation taps Jumpstart ...
View articleSignaling a commitment to extend Sports Illustrated's reach online,the CNN online network seeks to remake the magazine's online presence. Read More...
View articleMSN, LendingTree ink marketing deal; bCentral to sell SuperPages.com listings; Taco Bell, Match.com tie the knot on a promotion. Read More...
View articleThere's a lot of talk about what's wrong with online advertising. Eric offers two solutions. Read More...
View articleIf analysts told clients what they need to know (instead of what they want to hear), it would sound something like this.... Read More...
View articleThe ad-serving firm sells its majority stake in iPromotions and switches auditors from KPMG to Goldstein Golub Kessler. Read More...
View articleLa Opinion Digital enters a marketing and content agreement with TodoBebe.com; The Think Tank adds six to its staff. Read More...
View article