Tim Cadogan will head up Yahoo!'s search unit, leading to speculation that the portal might ditch Overture to start its own paid listings business. Re...
View articleCompanies can now pay extra to be included in 'featured jobs' placement throughout the site. Read More...
View articleUPDATE: Reebok's Terry Tate and other Super Bowl ads drive viewers to the Web. Read More...
View articleDon't be too quick to dismiss AOL as a factor in the online media game. Read More...
View articleIn WebTrends Reporting Series 6.0, NetIQ moves its hosted and software Web analytics products to a common code architecture, combines the advanced fea...
View articleHow do you find the answer that compels people to buy? Read More...
View articleBigfoot Interactive signs technology reseller agreement with e-mail marketer Valassis and its affiliate PreVision; CheckM8 and Oddcast sign a deal to ...
View articleLack of significant wireless progress and slow enterprise adoption are blamed for the decline in worldwide shipments. Read More...
View articleLeave paradigm-shifting products for later. It's time to solve the problems we already know about. Read More...
View articleThis humble marketing vehicle offers some profound wisdom. Read More...
View articleNow the second-largest ethnic group in the U.S., Hispanics are rapidly taking to the Net and spending more time online, according to a new report comm...
View articleExactTarget provides e-mail marketing software for enterprises, allowing users to create, deliver, and track personalized e-mail messages. Read More...
View articleAmerica Online names two media veterans to its content and services team; Agency.com donates its services to a redesign of an online destination for c...
View articleOnce a drain on their parent companies, newspaper sites are now enjoying sharp rises in advertising revenues. Read More...
View articleGuidelinesare great, but what about enforcement? Read More...
View articleNew research by a newspaper trade group reinforces news sites' strength in reaching consumers during the day. Read More...
View articleTargeting qualified traffic isn't the best you can do. Drive qualified visitors to actually buy. Read More...
View articleSure, you pay an agency, but don't sit back and relax (at least not if you want good results). Read More...
View articleRegister.com in e-mail marketing alliance; Weatherbug lets users choose ads Read More...
View articleDespite an eight-year high in the U.S. unemployment rate, employees and employers are hopeful about the future. Read More...
View articleHow a life insurance company grew its list from near-zero to almost 10,000 relevant e-mail addresses in three months. Read More...
View articleBatten down the hatches. Security incidents -- everything from viruses and worms to hacks and insider sabotage -- are expected to skyrocket in 2003, a...
View articleHow companies resolve (or don't resolve) customer complaints can be a strong indicator of why there are complaints in the first place. Read More...
View articleTo make an impact, try tightly integrating your advertising into a site's content. Read More...
View articleAd revenues to the Spanish-language site rise sharply in 2002 as marketers begin to try to reach the growing number of U.S. Hispanics online. Read Mor...
View articleBeyond the everyday blog there's a powerful new tool for businesses and marketers. Time to get acquainted! Read More...
View articleResults from a mystery e-shopping study revealed some improvement in customer service from the 2001 holiday season, but most of last year's recipients...
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