The ad server snatches up a small analytics company as a complement to its OpenAd Stream technology. Read More...
View articleIn Manhattan Supreme Court, New York's attorneygeneral wins an injunctionagainst accused spammer MonsterHut. Read More...
View articlePrice/position strategies aren't enough. Kevin tells you how to loop results data back into improving your SEM strategy -- and overall marketing effor...
View articleThe fledgling iTV industry should learn from mistakes made in Web advertising's early days. Read More...
View articleThe struggling content site requires readers to either take out a subscription or earn day passes by viewing advertisements. Read More...
View articleAmerican Honda Motor Company signs a sponsorship deal with America Online; eharmony names NetPlus Marketing its first online media agency of record; L...
View articleYou want to engage in a dialogue with your customers? Query them. Read More...
View articleWith increasing numbers of legitimate e-mail marketers swept up in the war on spam, the industry leaders form a coalition to protect their interests. ...
View articleMSN launches best practices road show; IBS inks Cox deal; Monster goes trucking with SuperBowl ad. Read More...
View articleThe gaming industry isn't playing around, evolving beyond the console to the Internet and wireless handsets. Read More...
View articleDigitas names two senior execs from its U.S. business to Digitas Europe; 24/7 Real Media appoints ad veteran Valentine Zammit to its board of director...
View articleNetCreations President Michael Mayor has long advocated consumer privacy and accountability in list-building, and these stances have become more impor...
View articleA lack of time and a surfeit of self-criticism are enemies of creativity. Fight them with all you've got. Read More...
View articleThe new version adds more refinement tools and improved community listings, as it seeks a niche in the crowded search-engine space. Read More...
View articleTravel advertising goes digital. Is it a high-flying opportunity or a disaster waiting to happen? Read More...
View articleCompleting its shift to providing marketing technology, the online ad company reports slimmer revenues and a narrowed net loss. Read More...
View articleAs spam gets ever more sophisticated, pure automation fails to prevent it. Vircom’s ModusMail 2.0 combines automated in-depth mail analysis with const...
View articleHold on to your personal information – stolen identity cases areexpected to soar through 2003. Read More...
View articleYahoo-Nielsen Internet Confidence Index takes a slight dip, but the overall outlook remains positive; broadband users are significantly more upbeat ab...
View articleYou hit the 'send' button, and your campaign comes back marked 'return to sender.' Why e-mail bounces -- and what to do about it. Read More...
View articleAgency.com launches a site promoting The Make A Wish Foundation of North Texas; 24/7 Real Media picks up DirecTV and Gannett Co. as clients to Open Ad...
View articleIf it pops up, it's a pop-up, in Pamela's way of thinking. Not everyone agrees. Read More...
View articleThere are four personalities. Understanding them is mission critical. Whom does your copy speak to? Read More...
View articleAs part of its new ad campaign, the carmaker will celebrate Black History month with an inspirational manifesto on BlackPlanet.com and NissanUSA.com. ...
View articleE-mail is just about direct response, right? Wrong! Read More...
View articleNow in its fourth iteration, CommuniGate Pro has been on the market for five years and continues to prove itself a worthy enterprise-level mail server...
View articleThe paid listings giant sees the $9.5 million deal for Keylime Software buffing up its advertiser reporting tools. Read More...
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