The Missing ROI Metric
Marketing

The Missing ROI Metric

23y Sean Carton

The Missing ROI Metric

Why cutting online marketing budgets makes less sense now than ever. Read More...

View article
Case to Resign as AOL Time Warner Chairman
Media

Case to Resign as AOL Time Warner Chairman

23y Erin Joyce

Case to Resign as AOL Time Warner Chairman

Steve Case says the company doesn't need distractions as shareholders 'continue to focus their disappointment' on him over the company's post-merger p...

View article
Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct
Marketing

Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct

23y Declan Dunn

Regulating Chaos, Part 1: Adware and the Affiliate...

The new affiliate industry code of conduct: There's something in it for everyone as the industry moves to self-regulate. Read More...

View article
Execs and Accounts for January 10, 2003
Media

Execs and Accounts for January 10, 2003

23y Zachary Rodgers

Execs and Accounts for January 10, 2003

Overture names Ken Ross chief communications officer; Margeotes/Fertitta + Partners hires Brandon Lowitz as director of new business development Read ...

View article
A Man. A Plan. A Can Opener.
Analytics

A Man. A Plan. A Can Opener.

23y Bryan Eisenberg

A Man. A Plan. A Can Opener.

Frictionless retail: lessons learned from a man who turned 112 can openers into an empire. Read More...

View article
Competition Heats Up Between DBS, Cable
Audience

Competition Heats Up Between DBS, Cable

23y Robyn Greenspan

Competition Heats Up Between DBS, Cable

Digital television is attracting millions of consumers, and satellite and cable operators are racing to grab the market share. Read More...

View article
Viet Dot-Com
Marketing

Viet Dot-Com

23y Rebecca Lieb

Viet Dot-Com

E-business in Vietnam: all marketing, zero commerce. Read More

View article
Coke Adds Interactive Fizz to New Ad Campaign
Media

Coke Adds Interactive Fizz to New Ad Campaign

23y Brian Morrissey

Coke Adds Interactive Fizz to New Ad Campaign

UPDATE: The beverage giant looks to lure young consumers to its branded music Web site with offers of interactive games, free music, and prizes. Read ...

View article
What's in a Name for Microsoft? Not .NET
Media

What's in a Name for Microsoft? Not .NET

23y Team ClickZ

What's in a Name for Microsoft? Not .NET

Addressing public concerns that .NET was confusing, the softwareoutfit simplifies the name of its upcoming server. Read More...

View article
Explaining the Elephant
Media

Explaining the Elephant

23y Rob Graham

Explaining the Elephant

Defining an effective online ad can be slippery business. Read More

View article
ValueClick, 24/7 Real Media Settle Patent Claims
Media

ValueClick, 24/7 Real Media Settle Patent Claims

23y Brian Morrissey

ValueClick, 24/7 Real Media Settle Patent Claims

ValueClick agrees to license 24/7 Real Media's patented technology, bringing to a close another of the patent battles in the ad-serving industry. Read...

View article
A New Lease on Life for Homestore?
Media

A New Lease on Life for Homestore?

23y Beth Cox

A New Lease on Life for Homestore?

Still recovering from an accounting scandal, the online real estate play settles an old dispute and signs a new marketing agreement with AOL. AOL Name...

View article
Prevention Is the Best Medicine: Creating an Anti-Spam Strategy
Email

Prevention Is the Best Medicine: Creating an Anti-Spam Strategy

23y Carl Weinschenk

Prevention Is the Best Medicine: Creating an Anti-...

There’s no denying spam is a pervasive and tricky problem that continues to proliferate. From an enterprise perspective, the strongest cure for spam i...

View article
Forefield Case Study: When Traffic Is the Goal
Email

Forefield Case Study: When Traffic Is the Goal

23y Heidi Anderson

Forefield Case Study: When Traffic Is the Goal

Heidi examines how one company used increased site traffic to keep current customers and gain new ones. Read More...

View article
Overture Gleeful Over Yahoo!-Inktomi Deal
Media

Overture Gleeful Over Yahoo!-Inktomi Deal

23y Brian Morrissey

Overture Gleeful Over Yahoo!-Inktomi Deal

The paid listing provider's chief finance officer says rival Google can no longer take its hegemony in algorithmic search for granted. Read More...

View article
An 'Un-Technified' Object Lesson
Media

An 'Un-Technified' Object Lesson

23y Tessa Wegert

An 'Un-Technified' Object Lesson

Media buyers belong to the cadre of the technologically well endowed. It pays to regress -- to the level of the lowest-tech surfer. Read More...

View article
IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Trend Micro adds Postini; RedSheriff adds location technology. Read More...

View article
Who Had the Worst User Experience?
Analytics

Who Had the Worst User Experience?

23y Jack Aaronson

Who Had the Worst User Experience?

Big brands, big boo-boos. Lessons learned from user experience shortcomings at Amazon, NBC, and Sony. Read More...

View article
AOL Names Branding Exec
Media

AOL Names Branding Exec

23y Brian Morrissey

AOL Names Branding Exec

Leonard Short, formerly an executive at Charles Schwab, joins the company as executive vice president for branding. Read More...

View article
Hotel Industry Makes Room for Online Bookings
Marketing

Hotel Industry Makes Room for Online Bookings

23y Robyn Greenspan

Hotel Industry Makes Room for Online Bookings

The sagging hotel industry can't rest easy yet, but online bookings are expected to climb through 2007. Read More...

View article
Get With the Trends in 2003
Email

Get With the Trends in 2003

23y Kathleen Goodwin

Get With the Trends in 2003

Don’t get left behind as the art and science of e-newsletters moves forward. Read More...

View article
Poll: Majority Want to Make Spam Illegal
Email

Poll: Majority Want to Make Spam Illegal

23y Karen Gedney

Poll: Majority Want to Make Spam Illegal

A majority of users want the government to step in and make spamming illegal, according to a new Harris Interactive survey. Read More...

View article
Execs and Accounts for January 8, 2003
Media

Execs and Accounts for January 8, 2003

23y Zachary Rodgers

Execs and Accounts for January 8, 2003

E-centives completes an acquisition of Consumer Review; MaxMedia Design picks up three new clients; DoubleClick signs a two-year exclusive DART contra...

View article
Cablevision Unleashes New Campaign for Optimum Online
Media

Cablevision Unleashes New Campaign for Optimum Online

23y Pamela Parker

Cablevision Unleashes New Campaign for Optimum Onl...

The broadband cable service seeks to differentiate itself with an emotional appeal. Read More...

View article
MSN, Volvo Ink Auto Show Marketing Pact
Media

MSN, Volvo Ink Auto Show Marketing Pact

23y Brian Morrissey

MSN, Volvo Ink Auto Show Marketing Pact

The carmaker will push its new SUV model on MSN Autos' North American International Auto Show Web site. Read More...

View article
SEM Power Tips
Search

SEM Power Tips

23y Kevin Lee

SEM Power Tips

Boost performance, results, and ROI with this list of proven ways to turbocharge your search engine marketing. Read More...

View article
Online Advertising in 2003: Predictions
Marketing

Online Advertising in 2003: Predictions

23y Jeffrey Graham

Online Advertising in 2003: Predictions

Whither online advertising in 2003? Think TV, cross-media, and broadband. Read More...

View article
1 1,236 1,237 1,238 1,239 1,240 1,702