FTC Targets Sites Selling Int'l Driver's Permits
Media

FTC Targets Sites Selling Int'l Driver's Permits

23y Roy Mark

FTC Targets Sites Selling Int'l Driver's Permits

Agency files complaints against six operators to put brake on alleged scam artists pedaling 'worthless documents' to immigrants and scofflaws. Read Mo...

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Parsons Replaces Case as AOL TW Chairman
Media

Parsons Replaces Case as AOL TW Chairman

23y Erin Joyce

Parsons Replaces Case as AOL TW Chairman

UPDATE: Ending speculation over who would take over as chairman after Steve Case departs AOL Time Warner, the board of directors names CEO Richard Par...

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A Little Subtlety Goes a Long Way
Media

A Little Subtlety Goes a Long Way

23y Tessa Wegert

A Little Subtlety Goes a Long Way

Despite the popularity of pop-ups, sometimes in-your-face ads just go in one ear and out the other. Read More...

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Breaking Up the Corporate IT Monopoly, Part 2
Analytics

Breaking Up the Corporate IT Monopoly, Part 2

23y Arthur O'Connor

Breaking Up the Corporate IT Monopoly, Part 2

Something's happening to the techies slaving away in your IT department. They're disappearing. Part two of a three part series. Read More...

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Get Your E-Mail in Shape for 2003
Email

Get Your E-Mail in Shape for 2003

23y Karen Gedney

Get Your E-Mail in Shape for 2003

No, we’re not talking about clearing out the 6,000 e-mails clogging your inbox in an effort to unclutter and simplify your life. Read More...

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Long or Short Copy? Part 1
Marketing

Long or Short Copy? Part 1

23y Nick Usborne

Long or Short Copy? Part 1

It's the eternal question -- how long should online copy be? Nick offers some answers. Read More...

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Broadband Surges in 2002, But Narrowband Declines
Data insights

Broadband Surges in 2002, But Narrowband Declines

23y Enid Burns

Broadband Surges in 2002, But Narrowband Declines

A new report shows that broadband adoption escalated to 59 percentyear-over-year in 2002, with seniors leading the way. Read More...

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In Search of the Relevancy Figure
Search

In Search of the Relevancy Figure

23y Danny Sullivan

In Search of the Relevancy Figure

Fresh is good. Big is good. But what search engines need is a reliable relevancy metric. Read More...

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UK Internet Advertising Set For Significant Growth in 2003
Media

UK Internet Advertising Set For Significant Growth in 2003

23y Brian Morrissey

UK Internet Advertising Set For Significant Growth...

A British ad agency says the still-small Internet advertising industry in the United Kingdom is poised for 46 percent growth this year. Read More...

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CMOs Worldwide Shift Spending to Interactive
Media

CMOs Worldwide Shift Spending to Interactive

23y Len Ellis

CMOs Worldwide Shift Spending to Interactive

Marketers worldwide are moving to addressable, response-enabling channels. Good news -- and a major challenge. Read More...

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Espotting Offers FAST Search
Media

Espotting Offers FAST Search

23y Brian Morrissey

Espotting Offers FAST Search

The pact gives the company's affiliates access to FAST search results, in addition to Espotting's paid listings. Read More...

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Yahoo! Posts Profits on Marketing, Fees Growth
Media

Yahoo! Posts Profits on Marketing, Fees Growth

23y Brian Morrissey

Yahoo! Posts Profits on Marketing, Fees Growth

Marketing revenues were up 31 percent, listing and fees rose 120 percent, as the turnaround continues at the portal giant. Read More...

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Spammer Exposes Customer Data
Media

Spammer Exposes Customer Data

23y Beth Cox

Spammer Exposes Customer Data

A seller of pirated Norton software, who inundates the Net with spam touting his cheap prices, leaves open a back door to buyers' personal information...

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Execs and Accounts for January 15, 2003
Media

Execs and Accounts for January 15, 2003

23y Zachary Rodgers

Execs and Accounts for January 15, 2003

Forbes.com promotes one and hires one for East Coast sales; 24/7 Real Media signs FOX News to Open AdStream; Advertising.com picks up three clients fo...

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Targeted E-mail: From Spam to Choice, Part 1
Email

Targeted E-mail: From Spam to Choice, Part 1

23y Team ClickZ

Targeted E-mail: From Spam to Choice, Part 1

Permission-based e-mail marketing can be a valuable marketing tool if done correctly. But in the war of the email inboxes, there are many issues and c...

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Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home
Email

Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home

23y Martin Lindstrom

Branding Your E-Mails, Part 2: Find Brand Loyalty ...

Tap into loyalties of individuals and communities and shed the image of a huge impersonal brand. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Pop-ups unpopularity; retailers look to cross-channel sales; Aptimus sees sunny Q4 Read More...

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Overture Sees Revenues Up, Along With Acquisition Costs
Media

Overture Sees Revenues Up, Along With Acquisition Costs

23y Brian Morrissey

Overture Sees Revenues Up, Along With Acquisition ...

The paid listings company says its fourth-quarter revenue will be better than expected, but its traffic-acquisition costs will continue to creep upwar...

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Less Shatner, More Hotel Rooms
Media

Less Shatner, More Hotel Rooms

23y Brian Morrissey

Less Shatner, More Hotel Rooms

Priceline launches a new ad campaign that shifts its focus from plane tickets to hotel rooms -- and has William Shatner take a back seat. Read More...

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Why Music Stays Free
Media

Why Music Stays Free

23y Vin Crosbie

Why Music Stays Free

Don't ignore economic fundamentals when pricing online content. Read More...

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Wanna Partner?
Media

Wanna Partner?

23y Seana Mulcahy

Wanna Partner?

People spout the word 'partnership,' but what do they mean? Read More

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The Most Important Question E-Mail Marketers Need to Answer
Email

The Most Important Question E-Mail Marketers Need to Answer

23y Paul Soltoff

The Most Important Question E-Mail Marketers Need ...

You can’t answer if you don’t know the question, but many marketers seem clueless. Read More...

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AOL Dumps Ad Agency
Media

AOL Dumps Ad Agency

23y Brian Morrissey

AOL Dumps Ad Agency

Just four days after he was named to his post, AOL's new brand marketing chief decides to end the company's relationship with Interpublic's Gotham. Re...

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Down on the Information Farm
Marketing

Down on the Information Farm

23y Rudy Grahn

Down on the Information Farm

Are Web users smart but not smart enough? We need fewer hunter-gatherers and more farmers. Read More...

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Rising Tide Lifts E-Commerce Boats
Audience

Rising Tide Lifts E-Commerce Boats

23y ClickZ Stats Staff

Rising Tide Lifts E-Commerce Boats

An industry report finds that about 80 percent of online retailers saw revenue increases over the holidays, despite the generally dismal performance a...

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Execs and Accounts for January 13, 2003
Media

Execs and Accounts for January 13, 2003

23y Zachary Rodgers

Execs and Accounts for January 13, 2003

Carat Interactive names CFO Steve Andrews to the additional post of director of operations; Schering Laboratories launches a mobile campaign for Clari...

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Yahoo! Buffs Up Personals
Media

Yahoo! Buffs Up Personals

23y Brian Morrissey

Yahoo! Buffs Up Personals

With an increasing amount of its revenue coming from paid services, Yahoo! adds voice and video features to its personals section. Read More...

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