Breaking Up the Corporate IT Monopoly, Part 1
Analytics

Breaking Up the Corporate IT Monopoly, Part 1

23y Arthur O'Connor

Breaking Up the Corporate IT Monopoly, Part 1

Something's happening to the techies slaving away in your IT department. They're disappearing. Part one of a three part series. Read More...

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Media Buying Do's and Don'ts
Media

Media Buying Do's and Don'ts

23y Tessa Wegert

Media Buying Do's and Don'ts

A poorly thought-out strategy is a recipe for disaster. Find out how to avoid costly mistakes. Read More...

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Levi's Launches Interactive Promo
Media

Levi's Launches Interactive Promo

23y Brian Morrissey

Levi's Launches Interactive Promo

The jeans maker's month-long marketing drive seeks to drive consumers to its Web site, in anticipation of a Levi's Super Bowl ad. Read More...

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Users Do More Than Surf
Marketing

Users Do More Than Surf

23y Robyn Greenspan

Users Do More Than Surf

Besides browsing, downloading and chatting are among some of the most popular online activities. Read More...

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Give Your Brand Away, Part 3: Community Building, Step by Step
Marketing

Give Your Brand Away, Part 3: Community Building, Step by Step

23y Martin Lindstrom

Give Your Brand Away, Part 3: Community Building, ...

You're sold on the idea that your brand needs a community. But where do you start? Read More...

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Content Billers Need to Cooperate, Not Compete
Media

Content Billers Need to Cooperate, Not Compete

23y Vin Crosbie

Content Billers Need to Cooperate, Not Compete

It may be antithetical to the usual American way, but it's critical for fee-based publishing. Read More...

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Reaching Cyberchondriacs
Media

Reaching Cyberchondriacs

23y Seana Mulcahy

Reaching Cyberchondriacs

When 73 million plus Americans seek health-related information online, marketers had better provide it. Read More...

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2002: Interactive Marketing Hits the Comeback Trail
Media

2002: Interactive Marketing Hits the Comeback Trail

23y Brian Morrissey

2002: Interactive Marketing Hits the Comeback Trai...

In a year of transition, the industry shows signs that its two years of doldrums might finally end soon. Read More...

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The Cracked Crystal Ball Prediction Roundup
Marketing

The Cracked Crystal Ball Prediction Roundup

23y Sean Carton

The Cracked Crystal Ball Prediction Roundup

What do professional prognosticators see awaiting us in 2003? Take a peek into Sean's crystal ball and find out. Read More...

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Calculating the True Cost of Email
Marketing

Calculating the True Cost of Email

23y Jared Blank

Calculating the True Cost of Email

Pressing that 'send' button might cost your business much more than you thought. Read More...

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Register.com Wins Stay Against Domain Reseller
Media

Register.com Wins Stay Against Domain Reseller

23y Jack Marshall

Register.com Wins Stay Against Domain Reseller

Register.com rejoices in the latest finding against Domain Registryof America, a firm it alleges is a 'deceptive marketer.' Read More...

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Online Retailers Ring Up a Merry Christmas
Audience

Online Retailers Ring Up a Merry Christmas

23y Gretchen Hyman

Online Retailers Ring Up a Merry Christmas

E-tailers thrived this season despite a shorter shopping season and a weakened economy, say analysts, a sure sign of stronger e-tail seasons to come. ...

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Is Your HTML Broken?
Email

Is Your HTML Broken?

23y Paul Soltoff

Is Your HTML Broken?

Unless you have a system in place to catch errors, you might be surprised at what your email recipients are seeing. Read More...

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MyPoints.com Launches Career Center
Media

MyPoints.com Launches Career Center

23y Brian Morrissey

MyPoints.com Launches Career Center

Through a partnership with Talentology, members can earn reward points by browsing for jobs and going to interviews. Read More...

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Pew Study Finds Web's Reach Expanding
Media

Pew Study Finds Web's Reach Expanding

23y Mark Berniker

Pew Study Finds Web's Reach Expanding

Internet becomes relied upon medium for millions, according to the Pew Internet and American Life Project. Read More...

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Execs and Accounts for December 30, 2002
Media

Execs and Accounts for December 30, 2002

23y Zachary Rodgers

Execs and Accounts for December 30, 2002

ABC Sports uses Wink and Walt Disney's Internet Group to produce Web and interactive TV content for the 2003 Bowl games; BoldFish picks up financial c...

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Report: Web Marketing Will Shine in 2003
Media

Report: Web Marketing Will Shine in 2003

23y Ryan Naraine

Report: Web Marketing Will Shine in 2003

e-agency paints a rosy outlook for the Internet sector in 2003. Read More...

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Execs & Accounts for December 27, 2002
Media

Execs & Accounts for December 27, 2002

23y Zachary Rodgers

Execs & Accounts for December 27, 2002

Neopolitan Networks promotes Basilio Amaro to vice president of marketing; Creative Cow taps Antarra for public relations; Rob Chandra steps down from...

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Yahoo Gets A 'Beautiful System'
Media

Yahoo Gets A 'Beautiful System'

23y Brian Morrissey

Yahoo Gets A 'Beautiful System'

ANALYSIS: The portal giant's acquisition of Inktomi shows its commitment to the search business, while opening it up to compete head-on with now-partn...

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Is Your Right Brain a 98 lb. Weakling?
Analytics

Is Your Right Brain a 98 lb. Weakling?

23y Bryan Eisenberg

Is Your Right Brain a 98 lb. Weakling?

Sneak past left-brain defenses with creative, intuitive, persuasive writing. Read More...

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Deliver the Goods and a Good Experience
Marketing

Deliver the Goods and a Good Experience

23y Rebecca Lieb

Deliver the Goods and a Good Experience

It's a long way to the customer. Rebecca offers seven ways to shorten 'the last mile.' Read More...

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Small Biz Are Big Spenders
Marketing

Small Biz Are Big Spenders

23y Robyn Greenspan

Small Biz Are Big Spenders

Many markets stand to benefit from the deep pockets of small businesses as research indicates an IT spending spree of roughly $340 billion in 2002. Re...

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The Top 6 Trends of 2003: Don't Predict the Future, Invent It
Marketing

The Top 6 Trends of 2003: Don't Predict the Future, Invent It

23y Declan Dunn

The Top 6 Trends of 2003: Don't Predict the Future...

You can guess what's going to happen next year, or you can go right out and make it happen. Read More...

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Lessons Learned in 2002
Email

Lessons Learned in 2002

23y Heidi Anderson

Lessons Learned in 2002

What wisdom have we gleaned from other companies’ email marketing experiences in the past year? Read More...

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Popular Pop-Ups?
Media

Popular Pop-Ups?

23y Brian Morrissey

Popular Pop-Ups?

Orbitz tries to make the Net's most hated ad format more effective by adding a little fun -- and providing a trip to its site. Read More...

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2002: The Abridged Version
Analytics

2002: The Abridged Version

23y Jack Aaronson

2002: The Abridged Version

We've covered a lot of ground in the past year. Let's recap. Read More...

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1.1 Million Jobs Coming for Haggard IT Workforce
Audience

1.1 Million Jobs Coming for Haggard IT Workforce

23y Dana Blankenhorn

1.1 Million Jobs Coming for Haggard IT Workforce

The struggling IT workforce looks to see a strong boost in 2003, with a new study predicting that IT managers will need to fill 1.1 million jobs in th...

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