Internet marketing firm BeyondInteractive this week opened the doors on its first two internationaloffices, in China and Mexico, as part of an expansi...
View articleWith all of the ads for equity deals giving agencies a taste for theventure capital business, it's no surprise that Mezzina/Brown on Tuesdayjumped in ...
View articleThis is the final edition of Ad Metrics. Jeff Moore, its writer, recently left the Internet advertising field when he accepted a new position with Cur...
View articleYou've been doing business with a site for quite some time. Month after month,client after client, there are some sites you always seem to bump up aga...
View articleDana's last rant on Internet sales taxes hammered the Democrats when he asked "Where's the store?" Last week Republicans came out of their hidey-hole ...
View articleSome of the biggest names in market research are predicting that most of the dot-com retailers that rule the PC screen, the airwaves, and the billboar...
View articleAndy's open letter to a web publishing newbie can apply to any Internet player who wants to parlay his or her strengths and career experience into a v...
View articleLooking for a low-cost way to generate more traffic? Make it easy for your current users to bring family, friends and others to your site with a new p...
View articleNearly 120 million of the estimated 300 million worldwide Internet users have already made a purchase or transaction online, with as many as one in fo...
View articleIn an effort to bring its customers competitive intelligence more quickly,AdRelevance on Tuesday launched ane-mail service that sends users informatio...
View articleBroadband Internet access isn't just a service; it's a lifestyle, accordingto the new advertising campaign launched Tuesday by NorthPoint Communicatio...
View articleIn an example of Internet publishers using the medium to easead sales, MSN on Mondaylaunched the MSN MediaCenter, an effort aimed at bringing in small...
View articleOver the last year, a bunch of consumer product review sites have sprung up to fulfill a need that had long been felt by consumers... and ignored by o...
View articleIf you missed last week's Internet World in Los Angeles (like I did), shame on you. And if you think Penton Media Inc. was hosed when it bought the sh...
View articleTwice as many automotive dealers are using independent online buying services to assist with the new-vehicle sales process compared to 1999 results, a...
View articleThe state of online privacy is quite different in Europe as opposed to the U.S. Why? Because Europeans are extremely sensitive to this issue and have ...
View articleSales reps, particularly those new to the industry, spend most of their time selling to media planners and buyers. The average interactive media buyer...
View articleIn a surprise to absolutely no one, Zona Research and Forrester Research both found that companies can save money by using online procurement, and tha...
View articleIn a move to further monetize the traffic on its network ofvertical content sites, About.com on Mondayunveiled "Sprinks," sponsored contextual links, ...
View articleCorporate clients need to gauge the success of their online marketing campaigns to justify online marketing budgets to management. While traditional (...
View articleRealNetworks Inc. Monday announcedthe deployment its first live Internet ad insertion program over broadbandplatforms. Read More...
View articleMeTV.com, a broadbandstreaming-movie start-up, on Monday selected Engage Technologies to sell its banner advertising, andpartnered with the company to...
View articleWith any kind of performance marketing, if you're not writing checks, your cash register isn't ringing. Setting your commission schedule and payout ra...
View articleMany web site designers seem to take all the information on a site and mix it up into one pile of a design, making it quite challenging for anyone to ...
View articleAny similarities between raising kids and creating a new web site? You bet. At birth, a web site will often be a reflection of its creators. In their ...
View articlePeople's attention is seldom as focused as when they're battling animaginary adversary in a digital game of chess or wandering through avirtual world ...
View articleIn a deal that's likely a harbinger of things to come, database marketer infoUSA.com and Kivera made an agreement that marrieswhite- and yellow-page d...
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