When Dana tackled the DeCSS-motion picture industry controversy last week, he made some technical errors, kindly pointed out by some 48 separate peopl...
View articleAdvertising leader DoubleClickMonday launched a new mass-reach network called the Sonar Network, as the company's answerto 24/7 Media's network. Read ...
View articleNick tells you about a customer who experienced a shipping screw-up. The company didn't acknowledge making a mistake because its computer said it hadn...
View articleSay you've sent out a large email promotion and are reading your preliminary results. You got a ten-percent click- through response. Is that cause for...
View articleSurveys are everywhere on the web. Fact is, however, many surveys on the web are lousy. From the respondent's point of view, they can be annoying, cum...
View articleAmerica Online on Monday launched a newonline-offline consumer loyalty network with American Airlines, and chose rewards player Netcentives to provide...
View articleSweepstakes and promotions player Webstakes Monday changed its name to Promotions.com in an effort tode-emphasize its business-to-consumer Web site an...
View articleFor years, start-up companies and old-media execs alike have repeated amantra-like phrase: "When there is broadband, everything will be different." Re...
View articleDana was talking to alawyer who started a legal discussion list on technology issues - a rare thing in the legal profession. Why? Good forum moderatio...
View articleAdvertising company 24/7 MediaMonday re-launched ContentZone, anad serving network for sites that get fewer than one million monthlyimpressions. Read ...
View articleHot leads, qualified prospects, warm bodies ready to buy. Every salesperson wants those leads. Few of us like to spend our selling time talking to tir...
View articleWhat's your marketing model? That process by which you get your message out to the folks you want to attract, in a way that makes them want to buy fro...
View articleA California woman filed suit against DoubleClick Thursday, accusing theadvertising firm of illegally collecting and selling consumers' personalinform...
View articleOne of the popular topics of traditional media these days is the onslaught of dot-com ads during the Super Bowl. As the story goes, it is the big chan...
View articleWhen Amazon launched its Associates Program in July 1996, it was truly breaking new ground and pioneering a completely new category. Fast-forward to t...
View articleDana reports the saga of Joe Rand and his Dezzerts.com. The problem with selling cheesecake online isn't stimulating the taste buds, or arranging affi...
View articleYou want to look at the numbers before signing over your estate to the cult of one-to-one personalization. Only a handful of case studies on the topic...
View articleGO.com, the Internet arm of the Walt DisneyCo., Thursday agreed to give pet supplies e-tailer Pets.com promotion on its network, as wellas marketing o...
View articleInternet direct marketer and loyalty player MyPoints.com on Thursday ventured intothe offline world with the acquisition of Alliance Development Group...
View articleTom tells planners what to do about shortfalls on guaranteed-buy contracts in this era of pre-emptability, oversold inventory, crafty adservers and in...
View articleMove.com, a newly-launched portal forrelocations, Thursday agreed to pay AltaVista Co. $40 million overthree years in exchange for the creation of a c...
View articleBill starts a serious analysis of rich media by examining some of the major players and showing how the fundamental technologies stack together to for...
View articleLast week WalMart.com backers were spreading Fear, Uncertainty and Doubt regarding Amazon.com, saying, in effect, that WalMart would bury it. Turnabou...
View articleWhat's the role of retailing in the Internet marketing future? Martin envisions big entertainment centers - the "Disney Worlds" of shoes, cars, and so...
View articleHere we are, safely landed in the new millennium, but have we retired those worn-out 20th-century atoms-and-ink PR tactics? Len doesn't think so. Don'...
View articleMonster.com, whose "When I Grow Up"commercial from last year's Super Bowl, has proven to be one of the mostmemorable of the year, Thursday unveiled it...
View articleAd network Real Mediaon Thursdaymade a strategic investment in MediaFusion, an Australian ad rep firm,expanding its presence in the Asia-Pacific regio...
View article