A study conducted by the University of Texas and released by Cisco Systems found that the Internet economy generated more than $300 billion in the US ...
View articleA new Internet advertising and electronic commerce company called Clarant Worldwide Corp. is planning an IPOand New York City-based Young & Rubicam In...
View articleEven a disgruntled customer can be your company's best prospect, if you understand customer psychology and take a personal interest in his or her well...
View articleInfoXpress.com Inc. signed a dozenpublishers in England, Belgium and Germany for its InfoTrackerWeb-to-database technology services. Read More...
View articleDoubleClick Inc. added five more Websites and re-signed travel reservation site for the DoubleClick SelectNetwork of premium sites. Read More...
View articleLast week, Tom talked about the elements of a good media strategy, at least from the traditional advertising agency's point of view. This week he tell...
View articleYesmail.com Inc., an Internet marketingfirm that delivers opt-in e-mail ads, filed for an initial public offeringthat could raise as much as $46 milli...
View articleAd network Adsmart said that several brand name siteshave signed on, bringing the total number of sites to more than 250 andmonthly impressions under ...
View articleA new industry report projects that global e-commerce revenues will reach $95 billion in 1999, and will exceed $1.3 trillion by 2003. Read More...
View articleNew York City-based DoubleClick Inc. said FortuneCity.comInc., an international network of native language Web-based communities,selected its DART tec...
View articlePremiere Technologies launched amulti-million dollar national marketing campaign supporting the launch of itsOrchestrate E-Mail by Phone, which allows...
View articleThese days, if you're in the web design biz, chances are you're spending most of your time giving facelifts to old sites rather than creating new site...
View articleThe majority of online users may put merchandise in their virtual shopping carts, but they never make it to the final check-out point, according to a ...
View articleAllAdvantage.com said that the firstgroup of its members has received its ad-backed Viewbar app on a test basiswith full-scale rollout scheduled to st...
View articleMore than 90 percent of the US households with e-mail said they prefer regular, postal mail to e-mail when receiving bills, bank statements, or other ...
View articleGift certificate store Giftpoint.com rolled out an affiliateprogram and signed with affiliate marketing technology company Be Free Inc. to implement t...
View articleComet Systems and Yahoo! launched a Father's Day promotionfeaturing the Comet Cursor, which allows a Web site to replace the standard arrow cursor wit...
View articleOnline pet supply retailer Pets.com said it named TBWA/Chiat/Day San Francisco as its agency of record "for a multi-million dollar advertising andbran...
View articleOgilvyOne Worldwide in Pariscreated an online campaign to promote IBM's sponsorship of the French Open. Thecompany said it is the first series of bann...
View articleIn your universe, do your customers represent the planets revolving around your products? Or are your customers at the center of a universe where your...
View articleAn international study using consumer organizations in 11 nations found that e-commerce still has hurdles to clear before it gains acceptance around t...
View articleDenver-based eBags has joined with affiliate marketer Be Free Inc. to implement a system fortracking and reporting sales and related activity generate...
View articlePalo Alto, CA-based ad management services company AdKnowledge said it is the first Webadvertising company to offer Millward Brown Interactive's Voyag...
View articleWexham Springs, England-based Madge Networks, a network solutions provider,and ad profile and delivery company Engage Technologies said they have join...
View articleKim O'Connor called I-Advertising members' attention to a growing problem -- "banners that when clicked the visitor cannot hit the back button and go ...
View articleNew York City-based Nielsen Media Research signed a new,seven-year contract with Carat North Americathat includes a separate deal for the Nielsen//Net...
View articleFalls Church, VA-based Capital One Financial Corp. signed adeal with DoubleClick in New York City to becomethe preferred credit card partner on Double...
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