Alameda, CA-based ValueStar Corp., which provides online customersatisfaction ratings of local service businesses, said it plans a marketingcampaign v...
View articleThe average cost of developing and launching an enterprise e-commerce site is $1 million, according to a survey conducted by the GartnerGroup. Read Mo...
View articleKrillions of new ad formats, but which one? Looking for a response rate more than 10 times higher than animated GIFs? Get some tips off Tom for evalua...
View articleSan Francisco-based Personify Inc., a provider of e-marketingsoftware and services, said that Blue Shield of California, Creative,Hoover's Online, Pat...
View articleLet's talk about the relationship between online editorial content and advertising dollars. As content providers struggle for viability, you can't bla...
View articleAfter a two-month review, Ardsley, NY-based online research and shoppingservice WorldSpy named McCann-Erickson New York as its advertisingagency of re...
View articleBerkeley, CA-based Cybergold Inc., one of the firstWeb-based incentive marketers, filed for an initial public offering thatcould raise as much as $46 ...
View articleSan Francisco-based startup Licensemusic.com has launched as asite that offers music buyers for creative an opportunity to select, buy anddownload mus...
View articleThe CNN News Group and IT media and information services company IDG signed a marketing and cross-promotionalliance valued at $50 million that include...
View articleNew York City-based K2 Design Inc. was selected to create anonline presence for the Metro New York service unit of Arthur Andersen LLP. Read More...
View articleSan Francisco-based Lot21 Interactive Advertising introducedwhatit called "the first-ever Macromedia Generator-enhanced ad banner." Read More...
View articleNew York City-based Fallon McElligott said it has won theadvertising account for Atlanta-based ISP MindSpring Enterprises Inc. Billingswere undisclose...
View articleBy improving their in-store technology, brick-and-mortar retailers have a chance to bring back shoppers that have switched to online shopping and reta...
View articleRed Bank, NJ-based database marketer ConsumerNet signed a deal with AdTools Inc. to obtain exclusiverightsto market and sell the latter's IceNine e-ma...
View articleNothing gets the adrenaline pumping like a perceived threat to one's livelihood, which may explain the flurry of I-Advertising posts about the legalit...
View articlePompano Beach, FL-based Broadcast.com and Dallas-based Visual Data Corp. formed a business services,advertising and distribution partnership to create...
View articleSan Diego-based The Marino Group, a full service marketingorganization, said it will be handling all aspects of marketing, advertisingand public relat...
View articleCupertino, CA-based online ad management service AdForce Inc. signed an agreement withB2BWorks, an online advertising network, to provide premium ad m...
View articlePalo Alto, CA-based Web advertising management services company AdKnowledge said that auction site eBay has selected the AdKnowledge System aspart of ...
View articleSunnyvale, CA-based Infoseek Corp. launched a four-month,multi-million dollar national TV advertising campaign to promote the GO Network. Read More...
View articleNew York City-based ad network DoubleClick Inc. in conjunction with Infospace.com launched a shopping andservices program that offers e-commerce adver...
View articleMacromedia Inc. and @Home Network Tuesday entered into analliance that will bring rich media advertising to Macromedia'sapplications by integrating @H...
View articleRevenues in the worldwide Internet services market grew an impressive 71 percent in 1998 to reach $7.8 billion, according to a report by International...
View articleA survey of business executives from across the Southeast US found that small business owners see their potential 1999 income from Internet activity d...
View articleThomson & Thomson (T&T), atrademark, copyright and online brand identity research company, deliveredBannerStake, a free tool that helps organizations ...
View articleIf you want to make your web site more profitable, here's the real scoop according to the gurus of one-to-one, Peppers and Rogers. Here's what works f...
View articleNew York City-based iVillage Inc. signed a $1.7-million,year-long sponsorship deal with Glaxo Wellcome Inc. Read More...
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