Deborah gives you an in-depth look at using advertising networks to reach a great number of people within your target audience. The networks can give ...
View articleKnown for the past four years as WebPromote, YesMail.com launched its YesMail Permission Email Network, a newpermission-based e-mail marketing solutio...
View articleIdaho-based computer retailer Micron Electronics Inc. named SanFrancisco-based Goldberg MoserO'Neill as its worldwide advertising agency of record. Re...
View articleAtlanta-based ISP MindSpring, aiming to reach those notalready online, andJacor Radio stations plan to launch a promotion in May that will give away 1...
View articleNielsen//NetRatings, theInternet measurement service from Nielsen Media Research and NetRatings Inc.,said the most clicked upon banner ad for the week...
View articleTransit Gloria Media, a St. Paul,MN-based interactive services company, said it is launching The Transit GloriaNetwork, which it called "a META-Advert...
View articleSan Mateo, CA-based NetGravity, a provider of onlinemarketing and advertising management solutions, named Eric W. Spivey, 38, aspresident and chief ex...
View articleThe Home and Garden category attracts the highest percentage of first-time buyers, followed by the Gift category according to analysis by BizRate.com....
View articleThe Internet Advertising Bureau said itsfigures show that ad revenues more than doubled in 1998, reaching anestimated $1.92 billion. Read More...
View articleLaguna Niguel, CA-based eCommercial.com launched a rich mediacampaign for audiohighway.com targeting bothInternet advertisers and advertising agencies...
View articleBeverly Hills, CA-based BigMailBox.com Inc. launched a site that offers advertising supportede-mail services to enable Web site owners to offer free, ...
View articleIs your company's web site a pot of gold or a money pit? Do you know how people use it, and what's happening on it? If not, you're wasting your web in...
View articlePhiladelphia, PA -based Internet services company US Interactive Inc. and affiliatemarketing company Be Free Inc. formed an alliance intended togenera...
View articleLaguna Niguel, CA-based eCommercial.com said that its common stock has begunpublic trading on the OTC Bulletin Board under the symbol "ECRL." Read Mor...
View articleSan Francisco-based specialty retailer The Sharper Image selected LinkShare Corp. to develop and manage itsnew Internet affiliate marketing program. R...
View articleAdult-themed advertisements on one area of free Web site community GeoCities is causing an uproar amongsome members who accuse the company of a double...
View articleA while back, Nick used to get really excited about the concept of community on the Net. But if he had a wad of cash to build a new category or busine...
View articleSanta Clara, CA-based USWeb/CKS named Keith Schaefer, formerlyits executive partner for the Northwest region, to lead the company's newworldwide busin...
View articleSan Mateo, CA-based NetGravity said Internet publishers andnetworks in Latin America including Cade and Zaz in Brazil, InfoAcces inMexico and Prima in...
View articleSan Francisco-based Rent Net signed a three-year advertisingagreement with truck rental company Ryder TRS (a division of Budget GroupInc.), extending ...
View articleHoffman Estates, IL-based search engine directory site Searchpower.com signed with SanFrancisco-based ad network Flycast Communications. Read More...
View articleThe usual debate on the efficacy of web banners has reached a new level. Poor, blighted web banners are maligned and defended with equal vigor, as if ...
View articleNew York City-based DoubleClick Inc. said its quarterly netloss narrowed to 18 cents a share, including a relocation charge, versus aloss of 21 cents ...
View articleCommunity portal GeoCities is rolling out a new ad serving delivery system, The Gadget Factory, aimed at boosting click-through rates to advertiser We...
View articleComet Systems said its patent-pendingComet Cursor technology is the centerpiece of a first-ever cursor ad campaignfor The Real Yellow Pages ONLINE fro...
View articleNew media content provider MediaX Corp.Thursday announced it has tapped Adsmart to sell advertising on MediaX'snetwork of entertainment and e-commerce...
View articleWhat, exactly, IS an impression? What constitutes a click? Has anyone figured it out? Well... actually, yes. Here's the second of a three-part series ...
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