Want to be a direct marketer online? Welcome one and all! It's there for the taking. It's a snap. It's a piece of cake! Well, actually... no, it isn't...
View articleSan Carlos, CA-based ImaginOn namedNew York-based HollandAdvertising as agency of record to create an integrated print and broadcastconsumer campaign ...
View articleA new interactive agency called Atomic Fusion Inc. officially openedits doors in Atlanta to provide strategic brand development services. Read More...
View articleAre CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...
View articleThe National Auction Co. LLC in Baltimore launched a television advertisingcampaign designed to reach new and larger audiences for SOLD!, thecompany's...
View articleNot all of us sell objects that are packaged in bubble wrap or a Holstein cow-designed box. Services are a hard sell because they're intangible. Greg ...
View articleRedmond, WA-based drugstore.com inc., a new online retailerof health, beauty and wellness products, signed a sponsorship agreement withExcite Inc. tha...
View articleMBNA America Bank, the largest independent credit card lender in the world,signed a marketing deal valued at up to $100 million with Infoseek Corp.,op...
View articleA survey of consumers, retailers, and manufacturers done in September of 1998 by Ernst & Young found that online shopping is growing steadily but is s...
View articleFujitsu's WorldsAway Products and ServicesGroup, a developer of virtual communities on the Internet, said that 10 majorFM radio stations have joined i...
View articleMSN sales and marketing, Microsoft Corp.'s online advertising sales andsupport group for the MSN network, launched a new initiative to strengthencusto...
View articleSanta Clara, CA-based USWeb/CKS has signed a lease to occupy afour-story building near San Francisco's Multimedia Gulch. Read More...
View articleEmeryville, CA-based Novadigm Inc. is bringing Internetadvertising to the ATM and already has signed Wells Fargo Bank, People's Bankin Connecticut and...
View articleJaffer Ali tells a war story in an online advertising battle with limping, maimed banner ads. Read how he ultimately led the charge to the top of the ...
View article"Intersponding" may sound like Dilbert-speak. But really what Barry describes is a new era of customer service, when the web makes knowing your custom...
View articleExtranets aren't just for geeks anymore. They might just be about the smartest way to service customers. But don't take Tom's word for it, check out t...
View articleInternet book retailer Amazon.com is threatening to leaveadvertising agency Foote, Cone and Belding, a unit of True NorthCommunications, if it does no...
View article24/7 Media Inc. and NBC-Interactive Neighborhood Wednesday signed a three-year agreement to create a nationwide advertising sales force focused exclus...
View articleCatalog companies continue to spend money on their Web sites according to the third annual survey by Catalog Age, even though the Web accounts for a s...
View articleSean thinks dealing with the search engines is the last great arcane annoyance of web marketing. Why do we have to be at the mercy of a hunk of silico...
View articleSpending on Internet advertising in Japan last year rose 88 percent from theprevious year to about 11.39 billion yen (about $96 million), according to...
View articleIs the really big advancement in PR that practitioners can send email, rather than call? Uh....not quite, says Len Stein. Web-based PR is not so much ...
View articlePC Quote Inc. signed to become a member of the DoubleClick Network and will grantDoubleClick non-exclusive rights to market a percentage of the growin...
View articleFifty-eight percent of magazine advertisements contain an Internet address,according to a new Response Marketing Group study of magazine advertising. ...
View articleToronto-based Warp 10 Technologies said that its Adsgallery.com interactive directory ofadvertising portfolios has named the first eight members of it...
View articleNew York City-based THINK New Ideas Inc. has acquiredEnvision Group, a full-serviceInternet marketing and consulting firm headquartered in Torrance, C...
View articleDuring the next five years, cable modem service will dramatically expand to meet the demand of residential high-speed access to the Internet in most c...
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