Yahoo has recently acquired photo ad company Luminate, which means that soon advertisers might be able to overlay Yahoo ads with mouseover text and sh...
View articleAs back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded con...
View articleThese methods for engaging customers via social media are tailored for health-focused brands, but can really be implemented by any company to help boo...
View articleWith so many different media channels being utilised at once by consumers who are increasingly difficult to target and segment, what are the secrets o...
View articleFollowing a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts wi...
View articleFacebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have alwa...
View articleSpotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platform...
View articleThe newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantag...
View articleTesco and Coca-Cola are urging consumers to “pledge, play and recycle” in a push to educate and boost out-of-home recycling figures. Read More...
View articlePerhaps providing a glimpse into the future of London's airspace, a flying Jaguar flew across the capital to promote the launch of the British car-mak...
View articleHow is this possible?! Nissan has produced an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Camb...
View articleAgencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Read More...
View articleWhen planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so ...
View articleThe ‘Advancing Practices In Real-Time Marketing' report provides a great guide for anyone interested in learning more about real-time strategies, with...
View articleAs programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actua...
View articleMaximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel...
View articleThe latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Read Mo...
View articleTwitter CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter ex...
View articleMultiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? ...
View articleGoogle is launching an ad campaign for mobile that will include a partnership with The New York Times for banner ads based on breaking news. Read More...
View articleNow that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Read More...
View articleBuilding a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that wo...
View articlePublishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. ...
View articleBlogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on th...
View articleWhen it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma. Read More...
View articleAs the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...
View articleThe new feature gives marketers more space to promote their products and separate themselves from competitors. Read More...
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