As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Read More...
View articleThe intersection of digital and retail is creating several new trends both globally and in Asia. Here's a look at some of these emerging trends. Read ...
View articleAre you interested in developing a successful career in digital marketing? Are you looking for a fast-paced, hands-on role with opportunity to learn, ...
View articleSyndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at...
View articleReading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishe...
View articleThis year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Read Mor...
View articleEmail is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Read More...
View articleThe social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own ...
View articleBrazil 2014 is the first social video World Cup, so let's take a look at the top 5 best branded Vines so far. Read More...
View articleThe social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the...
View articleBy reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, bu...
View articleMobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make th...
View articlePeople don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do ...
View articleThere has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit ...
View articleThe platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular...
View articleThe pop world's poster boy of misogyny, famous for demoting female equality by roughly two centuries, was slaughtered on Twitter during a social campa...
View articleBrightMove Media has announced plans to extend its London taxi network to 700 digital screens on top of 350 black cabs in the capital. Read More...
View articleIn order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Her...
View articleNow that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PP...
View articleSocial advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also def...
View articleWhen it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on loca...
View articleAs the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" mul...
View articleTwitter continues targeted advertising push with $100m purchase of New York-based mobile advertising technology firm. Read More...
View articleFollowing an exciting market reaction to Luis Suárez's masticated departure from the World Cup, Matteson's has joined the flood of Suárez-affixed reac...
View articleA new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and e...
View articleApp-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Read...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during June. Read More...
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