Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Read More...
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View articleMarketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Read More...
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View articleA joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleThe interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...
View articleBulmers, the fruity refreshment, has released a groundbreaking UK campaign using new Microsoft technology that ensures people never see the same ad tw...
View articleFacebook is facing widespread criticism after it was revealed that it conducted a psychological experiment by manipulating the newsfeeds of almost 700...
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View articleIn the third and final interview from IDM’s latest Knowledge & Networking event, .rising's Huw Jenkins talks to Hannah Bodley about her role at Si...
View articleUsing one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost ...
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View articleGoogle's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its func...
View articleCorporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniqu...
View articlePart one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read More...
View articleThe location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more ...
View article.rising's Huw Jenkins talks to Sibbs Singh about his work with Silverstone on its digital transformation and his thoughts on the latest trends in digi...
View articleNow, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebo...
View articleUsing Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...
View articleAlthough people are becoming more and more conversant in digital, their actual, usable digital knowledge is declining. Here are five categories of peo...
View articleThe move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...
View articleThe third annual study of the UK’s top 20 retailers, EPiServer’s Mobile Commerce 2014, has revealed that many retailers are struggling to deliver the ...
View articleIt can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effec...
View articleThe introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being ...
View articleThe keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to rea...
View articleMore categories, more tech, and more blurring of the lines at 2014's Cannes Lions. Read More...
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