The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near fu...
View articleIt's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possi...
View articleIt's clear that loyalty programs influence sales and brand affinity, but businesses need to do more than provide discounts to be a loyalty program tha...
View articleLinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audienc...
View articleFacebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Read More...
View articleMcDonald’s infamous clown has been given a makeover and a promotion, and will now front the brand's new social media campaign of goodwill. Read More...
View articleA new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...
View articleIBM's Watson and Fluid's first application for North Face will create a virtual shopping assistant. Read More...
View articleAs traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web...
View articleIf the power of your brand was declining and you could no longer rely on your reputation or your logo to drive marketing and sales, what would you do?...
View articleA visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Read More...
View articleIn order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Read More...
View articleBy conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates...
View articleAsia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are ...
View articleData shows more impressions from devices that are running from the Google Android operating system. Read More...
View articleAn New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired. Read More...
View articleTwitter's new Web profile design is here and now available to all. Read More...
View articleStarwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the f...
View articleThese tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from ...
View articleThe first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...
View articleScoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on...
View articleRecent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions...
View articleTencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Read More...
View articleAccording to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Read More...
View articleFacebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe. Read More...
View articleThe World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millenn...
View articleThe latest Bellwether report found that marketers were increasingly optimistic about business alongside a strengthening economy. Read More...
View article