AOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-com...
View articleYahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Read More...
View articleThe launch of a new website domain designed specifically for the capital is being publicised as a new way for London-based businesses, individuals and...
View articleA new study shows that in the coming years, original digital video programming will become as important to a business' success as television advertisi...
View articleAlthough financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to o...
View articleEven though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over th...
View articleMobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Re...
View articleSales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein mar...
View articleThere are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react? Read More...
View articleContent marketing still battles for internal buy-in even among major brands. This is what one job portal in Asia learned from walking the talk in cont...
View articleBusiness Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Read More...
View articleWith Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which eve...
View articleCarlsberg is conducting a pilot program in Danish bars that asks patrons to post Instagram photos in exchange for extended happy hours. The digital ag...
View articleForrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Read More...
View articleIn honor of YouTube's birthday, ClickZ reviews its past nine years as a powerful online video platform. Read More...
View articleChina is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean...
View articleIn this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportun...
View articleEven though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be manag...
View articleThrough a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...
View articleThe platform says this will make promoted posts more relevant to its users. Read More...
View articleMoves promises not to share data with the social network. Read More...
View articleDominating the most shares online this week is 'footkhana': our new favourite video ad by Castrol. Read More...
View articleAs the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Read More...
View articleBurberry has once again displayed its digital direction, collaborating with the mobile messaging service 'WeChat' to celebrate the opening of its new ...
View articleAOL's new ad unit claims to enable publishers to increase revenue in mobile. Read More...
View articleBurt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as help...
View articleEngaged employees want to talk about your brand, and the more employees act as advocates, the more connected and engaged they feel. Read More...
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