In the final installment of the design thinking series, we'll explore why digital engagement has to be linked to measurable results. Read More...
View articleAustralian beer company Tooheys Extra Dry has enlisted the help of BMF Sydney and Directory Hamish Rothwell to create a certainly memorable commercial...
View articleThe new services include maintaining social media accounts and coordinating online marketing efforts, as well as training on policy and best practices...
View articleAs part of a five-year plan to secure its future, Argos is waving goodbye to its old-school ways and embracing all things digital by introducing iPads...
View articleTwo digital campaigns this holiday season –- Yourope and #LookUp –- use technology to engage consumers and bring a bit of magic back to flying, accord...
View articleManischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especi...
View articleCapital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as ...
View articleIf you're involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foun...
View articleIf new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backl...
View articleA new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple pur...
View articleWhat sets search marketing leaders apart is the ability to effectively deploy resources and manage with agility through uncharted waters. Our manageme...
View articleEmail triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do...
View articleA research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Read More...
View articleBurberry has been a trailblazer when it comes to using digital marketing in recent years. Its latest ‘Burberry Kisses’ campaign and its tweetable back...
View articleTwitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conver...
View articleKohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate ...
View articleCatch up on the news of new hires, promotions and other personnel moves in major creative agencies, brands and media companies this fall. Read More...
View articleAgencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image ...
View articleThe human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get...
View articleBasketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has r...
View articleIn social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter...
View articleLeveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enable...
View articleRecent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends ...
View articleConsider this approach to draft out your company's online marketing strategy targeting the Chinese audience. Read More...
View articleHer personal brand maybe one created out of confused rebellion, a hell of a lot of selfies, and naked grinding on a wrecking ball, but Miley's latest ...
View articleThe If You Feed Me campaign asks cat owners to create memes that illustrate the great lengths their cats will go to for some wet food. Read More...
View articleNew Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 36...
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