The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. ...
View articleThe primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as ...
View articleAn interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference. Read More...
View articleThe digitally-savvy folk of Squared Online, a new digital marketing education programme created by Google and Home Learning College, have put together...
View articleDespite the fact that retaining customers is significantly cheaper than acquiring customers, a new report has revealed that many companies are failing...
View articleWith so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RT...
View articleOne for the ladies as well as the guys, the final episode of Heineken's new online Dropped campaign sees two men handcuffed together on a deserted bea...
View articleAn interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Read More...
View articleAs more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands an...
View articleThis weekend saw telecom giant BT shut down its dial-up internet access, as more and more people seek out faster ways of getting online via broadband ...
View articleConsider these drawbacks in mobile apps and why HTML5 will prevail. Read More...
View articleMellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer ba...
View articleThese behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campai...
View articleAn examination into the shift behind why live and custom content is central to brand success in a digital world. Read More...
View articleGoogle's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to t...
View articleTwo years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...
View articlePinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual...
View articleYouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what'...
View articleAirbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Read More...
View articleIf we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Read...
View articleIf the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view off...
View articleAs part of a wider £12m marketing push to spread the word of food brand Knorr in the UK, its owner Unilever is creating an online portal to recruit fe...
View articleWhat if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sal...
View articleThere's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option...
View articleAn infographic created by Netbiscuits of Q2 of 2013 has highlighted how brands must take more notice of those who opt to use tablets, the 'fastest gro...
View articleThe 6-second videos may be popular among social-media loving crowds, but many brands are cautious about the idea of utilising them as a digital market...
View articleConsider these recommendations to improve service and differentiate your business. Read More...
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