Facebook Shows Fast Growth in Brand Value
Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

14y Anna Maria Virzi

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...

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Barclay Crowdsourced Card Builds User Engagement
Social

Barclay Crowdsourced Card Builds User Engagement

14y Joan Voight

Barclay Crowdsourced Card Builds User Engagement

Digital-only campaign still producing relatively small impact, however. Read More...

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AdTruth Wants to Be Standard for Mobile Tracking
Media

AdTruth Wants to Be Standard for Mobile Tracking

14y Susan Kuchinskas

AdTruth Wants to Be Standard for Mobile Tracking

The company held workgroup meetings with agencies, ad tech firms and developers. Read More...

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Latinos Are Fighting for Content
Marketing

Latinos Are Fighting for Content

14y Gustavo Razzetti

Latinos Are Fighting for Content

Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Read More...

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Fraud Protection: A Must for Performance Marketing
Marketing

Fraud Protection: A Must for Performance Marketing

14y Pace Lattin

Fraud Protection: A Must for Performance Marketing

Companies that fail to protect against fraud can end up destroying business relationships. Read More...

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Links Are Effects, Not Causes
Search

Links Are Effects, Not Causes

14y Adam Audette

Links Are Effects, Not Causes

Quit obsessing over backlinks. Instead focus on how you can provide something of value to your consumers. Read More...

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Negotiating the Best Deal for Online Ad Inventory
Media

Negotiating the Best Deal for Online Ad Inventory

14y Darren Yan

Negotiating the Best Deal for Online Ad Inventory

How should advertisers react to this new entrant in an already crowded display advertising space? Read More...

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6 Tips for Driving E-Commerce Success in Japan
Asia

6 Tips for Driving E-Commerce Success in Japan

14y Andy Radovic

6 Tips for Driving E-Commerce Success in Japan

E-commerce is big business in Japan and there's huge opportunity to actively engage via mobile-friendly platforms. Read More...

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Agencies Talk Facebook After the IPO
Social

Agencies Talk Facebook After the IPO

14y Christopher Heine

Agencies Talk Facebook After the IPO

As stock price dips, industry players assess the future of the social site. Read More...

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EU Wants Google to Help Solve Antitrust Concerns
Data insights

EU Wants Google to Help Solve Antitrust Concerns

14y Kate Kaye

EU Wants Google to Help Solve Antitrust Concerns

The EU Commission gives Google the chance to avoid fines and more stringent remedies. Read More...

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Facebook Buys Social Gifting Mobile App
Media

Facebook Buys Social Gifting Mobile App

14y Christopher Heine

Facebook Buys Social Gifting Mobile App

Karma is its fifth mobile-based acquisition of the year. Read More...

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Study: Facebook Engagement About More Than Clicks
Social

Study: Facebook Engagement About More Than Clicks

14y Susan Kuchinskas

Study: Facebook Engagement About More Than Clicks

Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares. Read More...

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Digital Mad Man: Beyond Interactive Partner Matt Day
Marketing

Digital Mad Man: Beyond Interactive Partner Matt Day

14y Joan Voight

Digital Mad Man: Beyond Interactive Partner Matt D...

A San Francisco expansion leads to acquisition for one of the first banner ad firms. Read More...

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Small Business and Social Media - Don't Be Late to the Party
Social

Small Business and Social Media - Don't Be Late to the Party

14y Lee Odden

Small Business and Social Media - Don't Be Late to...

How small businesses can realistically and practically get started with meaningful social media marketing. Read More...

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Facebook's Moment: Ready or Not, the Time Is Now
Search

Facebook's Moment: Ready or Not, the Time Is Now

14y Chris Copeland

Facebook's Moment: Ready or Not, the Time Is Now

Facebook must now grow into the promise the platform offers for the benefit of all. Read More...

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The Ultimate Content Development Checklist
Automation

The Ultimate Content Development Checklist

14y Stacie Levy

The Ultimate Content Development Checklist

Six ways to be efficient and effective in creating content that will achieve automation and scale. Read More...

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Latino Media at War
Marketing

Latino Media at War

14y Gustavo Razzetti

Latino Media at War

News from the upfront lines of the Latino digital battlefield. Read More

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Pinterest Could Expand Into Asia Pacific
Asia

Pinterest Could Expand Into Asia Pacific

14y Anna Maria Virzi

Pinterest Could Expand Into Asia Pacific

Japanese e-commerce giant leads a $100 million investment in the social network. Read More...

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Europe and Asia: Email Marketing on Two Continents
Asia

Europe and Asia: Email Marketing on Two Continents

14y Jonas Blanck

Europe and Asia: Email Marketing on Two Continents

How Asia can look to Europe and Europe to Asia for email marketing best practices. Read More...

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3 Percent: Why GM's Media Spending Matters
Marketing

3 Percent: Why GM's Media Spending Matters

14y Gary Stein

3 Percent: Why GM's Media Spending Matters

Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most? Read More...

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After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?
Paid Search

After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?

14y Andrew Goodman

After Recent Revenue Grabs, Won't Google Be Right ...

The problem Google faces is that, at the end of the day, it's running an auction. Read More...

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The Tablet Experience: A Must-Have for Retailers
Media

The Tablet Experience: A Must-Have for Retailers

14y Melinda Krueger

The Tablet Experience: A Must-Have for Retailers

Are you taking advantage of the tablet's explosive growth, features, and unique user mindset? Read More...

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E-Commerce Moneyball: Chasing the Market Leader
Analytics

E-Commerce Moneyball: Chasing the Market Leader

14y Bryan Eisenberg

E-Commerce Moneyball: Chasing the Market Leader

How an underdog became the market leader in the online marketing space. Read More...

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Time to Stop Optimizing for Big Browser?
Advanced Email Marketing

Time to Stop Optimizing for Big Browser?

14y Tal Nathan

Time to Stop Optimizing for Big Browser?

Are you prepared for the mobile movement? Read More

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Approaches to Information Architecture and Digital Campaigns
Asia

Approaches to Information Architecture and Digital Campaigns

14y Adrian Lee

Approaches to Information Architecture and Digital...

Three practical tips to tackling IA and usability for your digital campaigns under time and budget constraints. Read More...

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E-commerce May Not Come Soon to Pinterest
Social

E-commerce May Not Come Soon to Pinterest

14y Anna Maria Virzi

E-commerce May Not Come Soon to Pinterest

A Japanese e-commerce giant led $100M VC investment. Read More...

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7 Big Facebook Advertising Stories Before the IPO
Social

7 Big Facebook Advertising Stories Before the IPO

14y Christopher Heine

7 Big Facebook Advertising Stories Before the IPO

Facebook has been pushing out new ad products in the hopes of better monetization. Read More...

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