7 Big Facebook Advertising Stories Before the IPO
Social

7 Big Facebook Advertising Stories Before the IPO

15y Christopher Heine

7 Big Facebook Advertising Stories Before the IPO

Facebook has been pushing out new ad products in the hopes of better monetization. Read More...

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Women and Swing State Visitors Big on Facebook
Audience

Women and Swing State Visitors Big on Facebook

15y Kate Kaye

Women and Swing State Visitors Big on Facebook

Hitwise said 1 in every 5 page views in the U.S. happened on Facebook. Read More...

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New Old Spice-Inspired Brand Personas Heat Up Viral Video
Media

New Old Spice-Inspired Brand Personas Heat Up Viral Video

15y Tessa Wegert

New Old Spice-Inspired Brand Personas Heat Up Vira...

A handful of brands that followed the Old Spice model still managed to achieve their goals. Read More...

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Understanding the Psychology of 'Likeonomics'
Social

Understanding the Psychology of 'Likeonomics'

15y Sundeep Kapur

Understanding the Psychology of 'Likeonomics'

Do you know why someone should sign up for your social media program? Read More...

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Let the Silos Fall Down!
Email

Let the Silos Fall Down!

15y Simms Jenkins

Let the Silos Fall Down!

Part two in a two-part interview with Jay Baer. Read More

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Interest vs. Social in Japan
Asia

Interest vs. Social in Japan

15y Jeff Lippold

Interest vs. Social in Japan

How the interest graph has shaped the Japanese social media landscape Read More...

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Study: Websites Managing Average of 14 Third-Party Tags
Display Advertising

Study: Websites Managing Average of 14 Third-Party Tags

15y Anna Maria Virzi

Study: Websites Managing Average of 14 Third-Party...

Survey measures tags from ads, analytics, email and social media firms. Read More...

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Facebook and Amex Tread on Groupon's Turf
Social

Facebook and Amex Tread on Groupon's Turf

15y Christopher Heine

Facebook and Amex Tread on Groupon's Turf

Deals space still looks up for grabs. Read More

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J&J Exec Says Brands Need Social Marketing Goals
Social

J&J Exec Says Brands Need Social Marketing Goals

15y Anna Maria Virzi

J&J Exec Says Brands Need Social Marketing Goa...

Global marketing executive discusses challenges and opportunities for $24 billion business. Read More...

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Centro Throws Down Gauntlet to Ad Exchange Arbitragers
Media

Centro Throws Down Gauntlet to Ad Exchange Arbitragers

15y Kate Kaye

Centro Throws Down Gauntlet to Ad Exchange Arbitra...

Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers. Read More...

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Better Targeting With Smarter, Not More, Content
Data insights

Better Targeting With Smarter, Not More, Content

15y Andrea Fishman

Better Targeting With Smarter, Not More, Content

An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to th...

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Don't Advertise, Just Deliver
Social

Don't Advertise, Just Deliver

15y Dave Evans

Don't Advertise, Just Deliver

Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web. Read M...

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The Magical Email-Social Combo
Marketing

The Magical Email-Social Combo

15y Robin Neifield

The Magical Email-Social Combo

Tips to connect your email and social programs for maximum impact. Part one in a two-part series. Read More...

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On-Site SEO Still Works
Search

On-Site SEO Still Works

15y Marios Alexandrou

On-Site SEO Still Works

How can you make your consumers' visit more productive using data you already have? Read More...

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Are You Harnessing the Power of the Email Channel?
Email

Are You Harnessing the Power of the Email Channel?

15y Mike Hotz

Are You Harnessing the Power of the Email Channel?

Developing highly engaged email subscribers is a strategic process that emphasizes content quality over quantity. Read More...

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Core Principles for Email Marketing in India
Asia

Core Principles for Email Marketing in India

15y RP Singh

Core Principles for Email Marketing in India

Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Read More...

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Unlike GM, Ford Is Still Bullish on Facebook Ads
Social

Unlike GM, Ford Is Still Bullish on Facebook Ads

15y Christopher Heine

Unlike GM, Ford Is Still Bullish on Facebook Ads

Automaker tells ClickZ it will continue advertising on the social site. Read More...

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Digital Co-op Ads Are Ignored by Some SMBs
Local

Digital Co-op Ads Are Ignored by Some SMBs

15y Christopher Heine

Digital Co-op Ads Are Ignored by Some SMBs

$450M in potential digital ads for SMBs from manufacturers will go unused. Read More...

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50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
Marketing

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

15y Susan Kuchinskas

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy. Read More...

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Xerox Selectively Tests Emerging Marketing Platforms
Social

Xerox Selectively Tests Emerging Marketing Platforms

15y Kate Kaye

Xerox Selectively Tests Emerging Marketing Platfor...

A Twitter campaign increased followers by 50%. Read More...

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ESPN and Twitter Ad Program Links Social to TV
Social

ESPN and Twitter Ad Program Links Social to TV

15y Christopher Heine

ESPN and Twitter Ad Program Links Social to TV

New partnership starts immediately with NBA playoffs. Read More...

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Adobe Tool Eases iPhone Content, Social Sharing
Media

Adobe Tool Eases iPhone Content, Social Sharing

15y Anna Maria Virzi

Adobe Tool Eases iPhone Content, Social Sharing

Condé Nast and Wenner Media have tested. Read More...

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Social Media Ad Spending to Reach $9.8 Billion
Local

Social Media Ad Spending to Reach $9.8 Billion

15y Susan Kuchinskas

Social Media Ad Spending to Reach $9.8 Billion

BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Read More...

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5 Things Asian Companies Should Do When Targeting the U.S. Market
Asia

5 Things Asian Companies Should Do When Targeting the U.S. Market

15y Motoko Hunt

5 Things Asian Companies Should Do When Targeting ...

These tips will show you how to successfully launch your site in the American market. Read More...

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Yahoo Introduces Data-Driven Genome Targeting Network
Marketing

Yahoo Introduces Data-Driven Genome Targeting Network

15y Kate Kaye

Yahoo Introduces Data-Driven Genome Targeting Netw...

System will incorporate Yahoo, AOL, and MSN network inventory with several data sets. Read More...

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Facebook Could Shift Mobile Apps Landscape
Media

Facebook Could Shift Mobile Apps Landscape

15y Christopher Heine

Facebook Could Shift Mobile Apps Landscape

Facebook’s new App Center should make branded mobile apps more discoverable and therefore more lucrative to build, according to industry players...

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The Web Analyst Job
Analytics

The Web Analyst Job

15y Gordon Choi

The Web Analyst Job

An overview of what a web analyst is required to know and do today. Read More...

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