Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Social

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

14y Joan Voight

Forget Twitter Fans, China's Tencent Wants U.S. Br...

English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Read More...

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Adidas Throws Twitter Bomb for 'RG3'
Marketing

Adidas Throws Twitter Bomb for 'RG3'

14y Christopher Heine

Adidas Throws Twitter Bomb for 'RG3'

Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson. Read More...

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Microsoft Accuses Google of More Browser Privacy Foul Play
Analytics

Microsoft Accuses Google of More Browser Privacy Foul Play

14y Rosalie Marshall

Microsoft Accuses Google of More Browser Privacy F...

Google hits back, claiming Microsoft's browser privacy system is flawed Read More...

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Pinterest - Should Marketers Care?
Media

Pinterest - Should Marketers Care?

14y Jessica Richards

Pinterest - Should Marketers Care?

What those in the emerging technology and social marketing industry think about the value of Pinterest. Read More...

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Post-Purchase Program-Alooza
Advanced Email Marketing

Post-Purchase Program-Alooza

14y Tal Nathan

Post-Purchase Program-Alooza

Done correctly, a sophisticated post-purchase program can turn existing customers into brand ambassadors and drive significant incremental revenue. Re...

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Leading the Agency Evolution
Display Advertising

Leading the Agency Evolution

14y Mike Baker

Leading the Agency Evolution

Getting to the heart of data-driven mobile advertising with Neo@Ogilvy. Read More...

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Multi-Screen Storytelling: Latinos on Steroids
Marketing

Multi-Screen Storytelling: Latinos on Steroids

14y Gustavo Razzetti

Multi-Screen Storytelling: Latinos on Steroids

Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data. Read More...

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Innovating the Supply Chain With Social Principles
Asia

Innovating the Supply Chain With Social Principles

14y Brandon Cheung

Innovating the Supply Chain With Social Principles

While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Read More...

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Proving Your SEO Work Is Worth It
Conference Coverage

Proving Your SEO Work Is Worth It

14y Kevin Gibbons

Proving Your SEO Work Is Worth It

Evaluate your marketing campaign by how closely it meets your intended outcomes. Read More...

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SEO Is Dead.… No, It Isn't.… Yes, It Is.…
Conference Coverage

SEO Is Dead.… No, It Isn't.… Yes, It Is.…

14y David Naylor

SEO Is Dead.… No, It Isn't.… Yes, It Is.…

Despite the doomsayers, SEO doesn't die - it evolves, and we need to adapt. Read More...

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Trends and Benchmarks in Click-Through Rate by Message Type
Email

Trends and Benchmarks in Click-Through Rate by Message Type

14y Jeanne Jennings

Trends and Benchmarks in Click-Through Rate by Mes...

Data that proves that editorial messages should be an important part of your email marketing mix. Read More...

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Successful SEO Marketing in Other Languages
Conference Coverage

Successful SEO Marketing in Other Languages

14y Christian Arno

Successful SEO Marketing in Other Languages

Emerging markets offer the potential for great ROI. Find out how to adapt your site for non-English-speakers. Read More...

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Competitor Backlink Analysis for the Web Strategist
Conference Coverage

Competitor Backlink Analysis for the Web Strategist

14y Stephen Croome

Competitor Backlink Analysis for the Web Strategis...

Harvest non-obvious and strategic insights from a commonplace technique. Read More...

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The Importance of Building Data Centers for Your Chinese Websites
Analytics

The Importance of Building Data Centers for Your Chinese Websites

14y Gordon Choi

The Importance of Building Data Centers for Your C...

As a data analyst in China, here's what you need to know. Read More...

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Zatarain's Parties on Social Media for Mardi Gras
Social

Zatarain's Parties on Social Media for Mardi Gras

14y Kate Kaye

Zatarain's Parties on Social Media for Mardi Gras

The NOLA food brand is using Facebook, Twitter, Pandora, and a "Krewe" of bloggers to help revelers get in the spirit. Read More...

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Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads
Media

Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads

14y Susan Kuchinskas

Opera Buys Two Mobile Ad Nets in Shift to Demand-S...

Firm once known strictly for browsers continues expansion into mobile and ads. Read More...

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Twitter's Self-Service Ads Lean on Amex at Launch
Social

Twitter's Self-Service Ads Lean on Amex at Launch

14y Christopher Heine

Twitter's Self-Service Ads Lean on Amex at Launch

SMBs with American Express cards should help get Promoted Tweets and Promoted Accounts off the ground. Read More...

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Agency: Brands Are Still Keen on Location-Based Marketing
Marketing

Agency: Brands Are Still Keen on Location-Based Marketing

14y Christopher Heine

Agency: Brands Are Still Keen on Location-Based Ma...

Rockfish talks about the future of mobile; MomentFeed bets on it. Read More...

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Facebook's Self-Serve Ads Can Now Target Hispanics
Marketing

Facebook's Self-Serve Ads Can Now Target Hispanics

14y Christopher Heine

Facebook's Self-Serve Ads Can Now Target Hispanics

Feature lets marketers auto-target 7.7 million Latino adults in the United States. Read More...

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Rediscover Your Company's Narrative With iBooks
Analytics

Rediscover Your Company's Narrative With iBooks

14y Jack Aaronson

Rediscover Your Company's Narrative With iBooks

Four reasons why marketers should try using Apple's iBooks Author app. Read More...

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Google's Screenwise Research Business
Paid Search

Google's Screenwise Research Business

14y Kevin Lee

Google's Screenwise Research Business

Google's launch of Screenwise may signal a move to go into the research business. Should comScore and Nielsen be worried? Read More...

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Consumer Costs of Mobile Advertising
Media

Consumer Costs of Mobile Advertising

14y Joe Laszlo

Consumer Costs of Mobile Advertising

Does 2012 portend a mobile ad apocalypse? Read More

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Digital Natives Explore Career Options
Media

Digital Natives Explore Career Options

14y Jeanniey Mullen

Digital Natives Explore Career Options

Thirteen girls, one interview, and four rules you need to know to succeed. Read More...

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Search, Display, and the Media Multiplier Effect – Why 1+1 = 3
Asia

Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

14y Vikas Gulati

Search, Display, and the Media Multiplier Effect –...

Here's why these principles haven't changed at all when it comes to digital. Read More...

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Chimichanga-Gate Spurs Hispanic Group's Facebook Ads
Marketing

Chimichanga-Gate Spurs Hispanic Group's Facebook Ads

14y Kate Kaye

Chimichanga-Gate Spurs Hispanic Group's Facebook A...

Hispanic Leadership Network is testing a new form of direct Hispanic Facebook targeting. Read More...

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Video: Glamour's Shoppable Wall in the Meatpacking District
Ecommerce

Video: Glamour's Shoppable Wall in the Meatpacking District

14y Zachary Rodgers

Video: Glamour's Shoppable Wall in the Meatpacking...

2D products can be scanned and bought with mobile phones. Read More...

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FTC Sees Privacy Failings in Mobile Apps for Kids
Data insights

FTC Sees Privacy Failings in Mobile Apps for Kids

14y Susan Kuchinskas

FTC Sees Privacy Failings in Mobile Apps for Kids

Agency examined hundreds of apps in the Apple App Store and Android Marketplace. Read More...

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