Twitter Seeks Political Sales Execs in Washington, D.C.
Marketing

Twitter Seeks Political Sales Execs in Washington, D.C.

14y Kate Kaye

Twitter Seeks Political Sales Execs in Washington,...

Hires will develop Twitter's business with political advertisers and agencies. Read More...

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Applebee's: Facebook Bested Other Digital Ads
Social

Applebee's: Facebook Bested Other Digital Ads

14y Christopher Heine

Applebee's: Facebook Bested Other Digital Ads

Restaurant brand added 70,000 fans/likes last week. Read More...

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Obama Ad Trend Emerges in New Hampshire
Marketing

Obama Ad Trend Emerges in New Hampshire

14y Kate Kaye

Obama Ad Trend Emerges in New Hampshire

Just as it did in Iowa, his campaign buys homepage of top newspaper site in conjunction with today's primary. Read More...

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BBC: Google Accepted Ads for Illegal Products
Marketing

BBC: Google Accepted Ads for Illegal Products

14y Rosalie Marshall

BBC: Google Accepted Ads for Illegal Products

Ads pitched London 2012 Olympic tickets and fake ID cards. Read More...

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Yahoo's Right Media Gets a New Boss
Display Advertising

Yahoo's Right Media Gets a New Boss

14y Zachary Rodgers

Yahoo's Right Media Gets a New Boss

Brian Silver is named VP, ad platforms in the Americas. Read More...

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What Advertisers Should Know About Video in 2012
Media

What Advertisers Should Know About Video in 2012

14y Hollis Thomases

What Advertisers Should Know About Video in 2012

As digital video heats up, here's what media planners should expect to be talking about. Read More...

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The Future Is Free*
Social

The Future Is Free*

14y Andy Chang

The Future Is Free*

Gift marketing can be a powerful promotion tool enhanced by social media. Here are three tips for marketers. Read More...

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10 Email Marketing Tips to Spruce up Your Welcome Messages in 2012
Advanced Email Marketing

10 Email Marketing Tips to Spruce up Your Welcome Messages in 2012

14y Tal Nathan

10 Email Marketing Tips to Spruce up Your Welcome ...

First impressions mean everything, so make sure you provide your new customers with a proper introduction to your brand. Read More...

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Fixing Your Site, Step 2: Where Do You Start Testing?
Acquisition

Fixing Your Site, Step 2: Where Do You Start Testing?

14y Tim Ash

Fixing Your Site, Step 2: Where Do You Start Testi...

With your business goals in mind, identify the mission critical parts of your website that lead to the desired conversion action. Read More...

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Don't Drink This 'Failure Cocktail' in 2012
Paid Search

Don't Drink This 'Failure Cocktail' in 2012

14y Andrew Goodman

Don't Drink This 'Failure Cocktail' in 2012

Limiting confirmation bias - the biggest threat to having your biggest year ever. Read More...

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Conde Nast Print Ads to Feature Mobile E-commerce
Media

Conde Nast Print Ads to Feature Mobile E-commerce

14y Christopher Heine

Conde Nast Print Ads to Feature Mobile E-commerce

Glamour offers a peek into emerging cross-channel innovation. Read More...

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Medialets Opens Private Marketplace for Premium Mobile Ads
Media

Medialets Opens Private Marketplace for Premium Mobile Ads

14y Susan Kuchinskas

Medialets Opens Private Marketplace for Premium Mo...

Buyers will use a dashboard that lets them discover, compare and buy media among publishers Read More...

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Paul Attacks Santorum in New Hampshire With Web Video Ads
Marketing

Paul Attacks Santorum in New Hampshire With Web Video Ads

14y Kate Kaye

Paul Attacks Santorum in New Hampshire With Web Vi...

Paul continues his negative campaign in New Hampshire while Romney stays positive online. Read More...

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DataXu Buys Mexad, DSP With Strength in Europe
Display Advertising

DataXu Buys Mexad, DSP With Strength in Europe

14y Susan Kuchinskas

DataXu Buys Mexad, DSP With Strength in Europe

Combo will let large brands run global programs, firms say. Read More...

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Despite Cox Deal, Google TV Ads Still Clawing Back From NBC Loss
Media

Despite Cox Deal, Google TV Ads Still Clawing Back From NBC Loss

14y Kate Kaye

Despite Cox Deal, Google TV Ads Still Clawing Back...

Google has yet to erase the inventory losses suffered when NBC Universal pulled out of its TV ad network in 2009. Read More...

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Animated Series From Tom Hanks Will Play on Yahoo
Media

Animated Series From Tom Hanks Will Play on Yahoo

14y Douglas Quenqua

Animated Series From Tom Hanks Will Play on Yahoo

Post-apocalyptic "Electric City" is Yahoo's first attempt at a scripted series. Read More...

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Campaign 2012: Online Ad Gallery
Marketing

Campaign 2012: Online Ad Gallery

14y Kate Kaye

Campaign 2012: Online Ad Gallery

A gallery of display ads from the 2012 candidates seen in 2011. Read More...

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How Wine Brands Chase Women With Wit, Crowdsourcing, Facebook
Social

How Wine Brands Chase Women With Wit, Crowdsourcing, Facebook

14y Joan Voight

How Wine Brands Chase Women With Wit, Crowdsourcin...

Wine sellers Middle Sister and Mad Housewife use a playful cast of characters to embody products. Read More...

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Converged TV: 8 Predictions
Marketing

Converged TV: 8 Predictions

14y Jeremy Lockhorn

Converged TV: 8 Predictions

As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Read More...

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4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success
Automation

4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Succes...

14y Stephanie Miller

4 Ways to Leverage Major 2012 Trends for Higher In...

Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Read More...

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In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant
Marketing

In 2012, Data Integration Makes Marketing More Personal, Targeted, and Rele...

14y Heather Blank

In 2012, Data Integration Makes Marketing More Per...

Five ways the marketing landscape will evolve this year as marketers leverage emerging technologies and drive better results. Read More...

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6 Steps in Developing a Social Media Strategy
Search

6 Steps in Developing a Social Media Strategy

14y Ron Jones

6 Steps in Developing a Social Media Strategy

Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here. Read More...

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2012: The Year of the QR Code
Asia

2012: The Year of the QR Code

14y Daniel Lee

2012: The Year of the QR Code

We're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why. Read More...

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Use Social Graph to Create Meaningful Brand Experiences [Video]
Asia

Use Social Graph to Create Meaningful Brand Experiences [Video]

14y Vincent Teo

Use Social Graph to Create Meaningful Brand Experi...

Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on F...

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Monetizing Social in Japan: Mixi vs. Facebook
Asia

Monetizing Social in Japan: Mixi vs. Facebook

14y Shohei Shimoda

Monetizing Social in Japan: Mixi vs. Facebook

Mixi offers Pages, launches contextual advertising platform. Read More...

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Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark
Marketing

Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark

14y Christopher Heine

Weight Watchers: Barkley Won't Lose Job Over 'Scam...

Comment catches fire on social media, around paid brand promotions in some cases. Read More...

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2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]
Asia

2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]

14y Pushkar Sane

2012 Trends: Tablets, Social Spamming, and Data In...

Three key trends in Asia Pacific this year. Read More...

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