Lifecycle Email Marketing Lessons: FootSmart
Advanced Email Marketing

Lifecycle Email Marketing Lessons: FootSmart

15y Tal Nathan

Lifecycle Email Marketing Lessons: FootSmart

By inserting relevant offers into operation emails, a retailer generated $750,000 annually. Last of a three-part series. Read More...

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5 Strategies for Improved A/B Testing
Marketing

5 Strategies for Improved A/B Testing

15y Tim Mayer

5 Strategies for Improved A/B Testing

Don't miss these opportunities to improve revenue or alter user behavior. Read More...

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You've Got Data, So What?
Media

You've Got Data, So What?

15y Jessica Richards

You've Got Data, So What?

The three main media categories today and how data segments are determined. Read More...

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Do Latinos Still Watch TV?
Marketing

Do Latinos Still Watch TV?

15y Giovanni Rodriguez

Do Latinos Still Watch TV?

It depends on how you define TV. Read More

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Facebook in Japan: Real Names, Real Value
Asia

Facebook in Japan: Real Names, Real Value

15y Jeff Lippold

Facebook in Japan: Real Names, Real Value

Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a g...

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Massages, Burritos and Botox: a LivingSocial Sales Snapshot
Social

Massages, Burritos and Botox: a LivingSocial Sales Snapshot

15y Douglas Quenqua

Massages, Burritos and Botox: a LivingSocial Sales...

Daily deals firm reveals top sellers. Read More...

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Yahoo Aims for Local Auto Ad Boost in Belo Deal Expansion
Marketing

Yahoo Aims for Local Auto Ad Boost in Belo Deal Expansion

15y Kate Kaye

Yahoo Aims for Local Auto Ad Boost in Belo Deal Ex...

Yahoo to expand partnerships with Belo TV stations in the coming year. Read More...

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7 Marketing Management Problems That Tech Can Solve
Automation

7 Marketing Management Problems That Tech Can Solve

15y Stephanie Miller

7 Marketing Management Problems That Tech Can Solv...

Are you able to show meaningful optimization results today? Technology could make the difference. Read More...

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You Are Stupid if You Continue to Ignore Advertising Fraud
Marketing

You Are Stupid if You Continue to Ignore Advertising Fraud

15y Pace Lattin

You Are Stupid if You Continue to Ignore Advertisi...

Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Read More...

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Leveraging Keyword Research for Digital Asset Optimization
Search

Leveraging Keyword Research for Digital Asset Optimization

15y Ron Jones

Leveraging Keyword Research for Digital Asset Opti...

Keyword research is a powerful tool to help you find good keywords and help you with many aspects of your marketing campaigns. Read More...

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How Email Can Drive Conversions on Group Purchase Sites
Asia

How Email Can Drive Conversions on Group Purchase Sites

15y Francis Kwok

How Email Can Drive Conversions on Group Purchase ...

Consider these three ways to nurture loyal customers that will keep buying on your site. Read More...

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Old Spice's Fabio Campaign by Numbers
Marketing

Old Spice's Fabio Campaign by Numbers

15y Jack Marshall

Old Spice's Fabio Campaign by Numbers

Brand finds success refreshing YouTube-based campaign. Read More...

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Sanford Wallace Faces Justice for Facebook Spam
Social

Sanford Wallace Faces Justice for Facebook Spam

15y Lisa Lacy

Sanford Wallace Faces Justice for Facebook Spam

'Spam King' allegedly sent unwanted messages to 500,000 users. Read More...

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Agency News: Acxiom Wins Guardian; MEC Hires Digital Director, West
Marketing

Agency News: Acxiom Wins Guardian; MEC Hires Digital Director, West

15y ClickZ News Staff

Agency News: Acxiom Wins Guardian; MEC Hires Digit...

Guardian News & Media wants global customer database. Read More...

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Encounters With a Shoe Nazi
Marketing

Encounters With a Shoe Nazi

15y Anna Maria Virzi

Encounters With a Shoe Nazi

How can a business stay open despite bad service, inflated list prices, and bad reviews? Read More...

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Publishers Alert: 2 Digital Branding Secrets Exposed
Media

Publishers Alert: 2 Digital Branding Secrets Exposed

15y Jeanniey Mullen

Publishers Alert: 2 Digital Branding Secrets Expos...

Ensure your success when migrating to a digital strategy. Read More...

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Personalization and Localization
Analytics

Personalization and Localization

15y Jack Aaronson

Personalization and Localization

Is local information important to personalization? Yes and no. Read More...

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Search Wars: Microsoft and Yahoo Transition Europe Organic SERPS
Paid Search

Search Wars: Microsoft and Yahoo Transition Europe Organic SERPS

15y Kevin Lee

Search Wars: Microsoft and Yahoo Transition Europe...

Q&A with the Bing-Yahoo team about conversions, social integration, and more. Read More...

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Ad Networks: Middleman or Market Maker?
Display Advertising

Ad Networks: Middleman or Market Maker?

15y Nicolle Pangis

Ad Networks: Middleman or Market Maker?

Assessing the role of usability and ad networks in the future of digital marketing. Read More...

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ClickZ Wins 2 National Business Media Awards
Media

ClickZ Wins 2 National Business Media Awards

15y Team ClickZ

ClickZ Wins 2 National Business Media Awards

ClickZ News, Politics & Advocacy sections score Azbee Awards of Excellence. Read More...

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Social Marketers Must Go Beyond Listening
Analytics

Social Marketers Must Go Beyond Listening

15y Eddie Choi

Social Marketers Must Go Beyond Listening

Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Read More...

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Augme Acquires Mobile Marketing Rival Hipcricket
Data insights

Augme Acquires Mobile Marketing Rival Hipcricket

15y Jack Marshall

Augme Acquires Mobile Marketing Rival Hipcricket

Purchase represents further consolidation in the mobile marketing arena. Read More...

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LinkedIn Ad Sales Up 111% in Q2
Social

LinkedIn Ad Sales Up 111% in Q2

15y Christopher Heine

LinkedIn Ad Sales Up 111% in Q2

Social network reports modestly improved profit of $4.5 million. Read More...

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Virgin America Dons MLB Pitcher's Beard on Twitter
Social

Virgin America Dons MLB Pitcher's Beard on Twitter

15y Christopher Heine

Virgin America Dons MLB Pitcher's Beard on Twitter

Brian Wilson's facial hair spotlighted by campaign. Read More...

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ANA Fears Confusion, Brand Squatting in ICANN's New Domain Plan
Marketing

ANA Fears Confusion, Brand Squatting in ICANN's New Domain Plan

15y Susan Kuchinskas

ANA Fears Confusion, Brand Squatting in ICANN's Ne...

Cybersquatting could move right of the dot, industry group says. Read More...

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McCann Worldgroup Buys U.K. Interactive Shop AllofUs
Marketing

McCann Worldgroup Buys U.K. Interactive Shop AllofUs

15y Jack Marshall

McCann Worldgroup Buys U.K. Interactive Shop Allof...

Hopes the agency will support its efforts through both digital and offline channels. Read More...

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Casual Game Helps Nissan Reach Busy Parents
Media

Casual Game Helps Nissan Reach Busy Parents

15y Lisa Lacy

Casual Game Helps Nissan Reach Busy Parents

Game promoted across Meebo's network scores an impressive engagement rate. Read More...

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