Gay Marriage Foes Accused of Astroturfing
Marketing

Gay Marriage Foes Accused of Astroturfing

15y Kate Kaye

Gay Marriage Foes Accused of Astroturfing

Gay marriage opponent switches sides, takes Facebook page, as supporters thrive online. Read More...

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Crowdsourcing and User-Generated Content
Social

Crowdsourcing and User-Generated Content

15y Lee Odden

Crowdsourcing and User-Generated Content

Practical ways to create meaningful content for your brand and recognize participants within your social community. Read More...

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Disdain Data Diving
Analytics

Disdain Data Diving

15y Jim Sterne

Disdain Data Diving

Marketing optimization today requires the ability to ask tough questions of huge datasets comparing lots of factors down to a gnat's whisker - very fa...

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Digital Efforts That Draw a Crowd
Media

Digital Efforts That Draw a Crowd

15y Tessa Wegert

Digital Efforts That Draw a Crowd

Brands can use crowdsourcing to encourage consumers to actively participate in the creation of digital materials. Read More...

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It's Time For Companies To Wise Up
Marketing

It's Time For Companies To Wise Up

15y Jake Langwith

It's Time For Companies To Wise Up

If you think that applicants you see are only interviewing with you, then you are in cloud cuckoo land. Read More...

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Subway Readies Global Mobile Push
Media

Subway Readies Global Mobile Push

15y Jack Marshall

Subway Readies Global Mobile Push

Will launch transactional mobile websites and applications worldwide. Read More...

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Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit
Financial Services

Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit

15y Christopher Heine

Despite NYSE #FAIL, MasterCard Check-Ins Look Like...

Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats. Read More...

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Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15
Actionable Analysis

Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15

15y Christopher Heine

Nielsen's GRP-Styled Online Ratings to Launch on A...

System combines web, Facebook, and TV metrics. Read More...

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Spotify: 5 Noteworthy Things
Social

Spotify: 5 Noteworthy Things

15y Erik Qualman

Spotify: 5 Noteworthy Things

What is it about Spotify that has everyone clamoring for an invite? Read More...

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Where Tablets Fit In
Media

Where Tablets Fit In

15y Steve Eisenberg

Where Tablets Fit In

Marketers must rethink how they approach tablet computers. Read More

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The Instant Curated E-Newsletter That Your Prospects Will Love
Marketing

The Instant Curated E-Newsletter That Your Prospects Will Love

15y Brian Massey

The Instant Curated E-Newsletter That Your Prospec...

Four steps to an easy way to stay in front of your audience and take the place in their mind as the thought leader in your space. Read More...

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Rules to Live By When Implementing Behavioral Targeting Tactics
Data insights

Rules to Live By When Implementing Behavioral Targeting Tactics

15y Amy Manus

Rules to Live By When Implementing Behavioral Targ...

Five things to consider before launching, expanding, or testing elements of behavioral targeting. Read More...

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Persuasion Marketing Tips From Susan Bratton
Conference Coverage

Persuasion Marketing Tips From Susan Bratton

15y Team ClickZ

Persuasion Marketing Tips From Susan Bratton

A Q&A with SES San Francisco's keynote speaker. Read More...

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2 Brands Promote Social Goodwill for Back-to-School
Social

2 Brands Promote Social Goodwill for Back-to-School

15y Christopher Heine

2 Brands Promote Social Goodwill for Back-to-Schoo...

Dick's Sporting Goods and JC Penney connect with consumers on Facebook, Foursquare. Read More...

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Media Planners Are an Endangered Species, But Don't Save Them!
Asia

Media Planners Are an Endangered Species, But Don't Save Them!

15y RP Singh

Media Planners Are an Endangered Species, But Don'...

The role of a media planner needs to evolve with today's increasingly fragmented digital landscape. Here are the skills you need to stay in the game. ...

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Dilemma of Google Analytics in China
Analytics

Dilemma of Google Analytics in China

15y Michael Xu

Dilemma of Google Analytics in China

Google Analytics may be the most popular monitoring tool globally but faces challenges in the Mainland Chinese market. Read More...

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ValueClick Buys Dynamic Display Firm Dotomi
Display Advertising

ValueClick Buys Dynamic Display Firm Dotomi

15y Kate Kaye

ValueClick Buys Dynamic Display Firm Dotomi

Acquisition reflects ValueClick's focus on retail advertisers. Read More...

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Amazon Debuts Local Deals in 14 Markets
Social

Amazon Debuts Local Deals in 14 Markets

15y Christopher Heine

Amazon Debuts Local Deals in 14 Markets

Goes live in Chicago, Florida, and West Coast communities. Read More...

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InMobi's Sprout Purchase Turns Rivals into Customers
Data insights

InMobi's Sprout Purchase Turns Rivals into Customers

15y Jack Marshall

InMobi's Sprout Purchase Turns Rivals into Custome...

Ad networks offer tools to help extract larger mobile ad spend. Read More...

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Will Privacy Concerns Limit F-Commerce?
Social

Will Privacy Concerns Limit F-Commerce?

15y Janice Diner

Will Privacy Concerns Limit F-Commerce?

The popularity of social games on Facebook suggests otherwise. Read More...

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Linked Latinos
Marketing

Linked Latinos

15y Gustavo Razzetti

Linked Latinos

The search for Latinos on LinkedIn and the Latino nature of groups. Read More

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Thinking Beyond the 'Like'
Media

Thinking Beyond the 'Like'

15y Harry Gold

Thinking Beyond the 'Like'

10 tips for engaging and retaining your Facebook fans. Read More

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OMD Sets Up Search Marketing, Analytics Hubs in China
Analytics

OMD Sets Up Search Marketing, Analytics Hubs in China

15y Adaline Lau

OMD Sets Up Search Marketing, Analytics Hubs in Ch...

Plus, a case study looking at the agency's work with Intel on a mobile campaign targeting the 24 to 32 year-old demographic. Read More...

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Tips for Effective Use of Keyword Match Types in Google AdWords
Asia

Tips for Effective Use of Keyword Match Types in Google AdWords

15y Antony Yiu

Tips for Effective Use of Keyword Match Types in G...

Consider these factors to manage cost and drive conversions for your search campaigns. Read More...

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Survey: 87% of Brands Plan to Run Twitter Ads
Social

Survey: 87% of Brands Plan to Run Twitter Ads

15y Christopher Heine

Survey: 87% of Brands Plan to Run Twitter Ads

Facebook, LinkedIn, and Foursquare also get good news. Read More...

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Google Buys Growing Deals Start-up
Social

Google Buys Growing Deals Start-up

15y Christopher Heine

Google Buys Growing Deals Start-up

Dealmap acquisition brings 2 million users. Read More

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Facebook Ads API Goes Live for All
Social

Facebook Ads API Goes Live for All

15y Christopher Heine

Facebook Ads API Goes Live for All

Expedia, Einstein Bros., and On the Beach were beta testers. Read More...

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