What's New in Lifestyle Publications
Media

What's New in Lifestyle Publications

15y Tessa Wegert

What's New in Lifestyle Publications

One site delivers a beauty high and the other, a sweet experience. Read More...

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Data Geek or Creative Genius?
Marketing

Data Geek or Creative Genius?

15y Aaron Kahlow

Data Geek or Creative Genius?

Understand the big picture, unify your team, and talk to all elements, and soon you'll be the senior VP of marketing. Read More...

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Why Content Curation Should Be at the Heart of Every Social Experience
Asia

Why Content Curation Should Be at the Heart of Every Social Experience

15y Vincent Teo

Why Content Curation Should Be at the Heart of Eve...

Consider these two ways that content curation can facilitate brands to engage with consumers. Read More...

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Taco Bell Wraps Food With QR Codes and MTV
Social

Taco Bell Wraps Food With QR Codes and MTV

15y Christopher Heine

Taco Bell Wraps Food With QR Codes and MTV

Smart phone users get a sneak peek at music video awards content. Read More...

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Whole Foods Goes Social for Ramadan
Media

Whole Foods Goes Social for Ramadan

15y Christopher Heine

Whole Foods Goes Social for Ramadan

Along with Saffron Road brand, it pitches Muslims via Facebook and Twitter. Read More...

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ComScore: Brands Should Look Beyond Facebook Fans
Social

ComScore: Brands Should Look Beyond Facebook Fans

15y Kate Kaye

ComScore: Brands Should Look Beyond Facebook Fans

ComScore and Facebook look at Starbucks and others to measure brand impressions beyond fans. Read More...

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Fabio and Mustafa Duel for Old Spice Crown
Media

Fabio and Mustafa Duel for Old Spice Crown

15y Jack Marshall

Fabio and Mustafa Duel for Old Spice Crown

Old Spice Guy returns to confront his replacement, Fabio. Read More...

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Social Media Beyond Marketing
Social

Social Media Beyond Marketing

15y Dave Evans

Social Media Beyond Marketing

Redefining social as a way of life, and what this means for your business. Read More...

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One Fish, Two Fish* or Why Social Media Is Not a Complete Answer
Marketing

One Fish, Two Fish* or Why Social Media Is Not a Complete Answer

15y Robin Neifield

One Fish, Two Fish* or Why Social Media Is Not a C...

Fishing in the social media watering hole? Here's some food for thought. Read More...

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4 Steps to Identifying Your True Organic Competitors
Search

4 Steps to Identifying Your True Organic Competitors

15y Crispin Sheridan

4 Steps to Identifying Your True Organic Competito...

A sure-fire way to map out the competitive landscape for your industry. Read More...

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3 B2C Marketing Tactics to Improve Your B2B Newsletter
Email

3 B2C Marketing Tactics to Improve Your B2B Newsletter

15y Mike Hotz

3 B2C Marketing Tactics to Improve Your B2B Newsle...

How to create newsletters your readers will be more likely to read, retain, and value. Read More...

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The Evolving World of Audience Targeting
Data insights

The Evolving World of Audience Targeting

15y Rob Graham

The Evolving World of Audience Targeting

New ways to reach the right person with the right message at the right time for the right price. Read More...

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Is Asia Ready for the Coming Data Revolution?
Asia

Is Asia Ready for the Coming Data Revolution?

15y Matt Harty

Is Asia Ready for the Coming Data Revolution?

Data is reshaping online marketing; here's how. Read More...

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New DDB CEO Hints at 'Ground Up' Digital Strategy
Marketing

New DDB CEO Hints at 'Ground Up' Digital Strategy

15y Christopher Heine

New DDB CEO Hints at 'Ground Up' Digital Strategy

Peter McGuinness talks marketing and wraps up Gotham run. Read More...

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NJ Gov Christie Pushes Agenda in Campaign-Style Videos
Marketing

NJ Gov Christie Pushes Agenda in Campaign-Style Videos

15y Kate Kaye

NJ Gov Christie Pushes Agenda in Campaign-Style Vi...

Use of produced videos to communicate his reform agenda is rare for an elected official. Read More...

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Baidu Revenues Leap 78 Percent in Q2
Search

Baidu Revenues Leap 78 Percent in Q2

15y Jack Marshall

Baidu Revenues Leap 78 Percent in Q2

Chinese search leader sees dramatic ad growth. Read More...

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Toyota Donates 100 Cars on Facebook
Automotive

Toyota Donates 100 Cars on Facebook

15y Christopher Heine

Toyota Donates 100 Cars on Facebook

One vehicle per day goes to a nonprofit. Read More

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Health and Beauty Buyers Search for Deals - and Require Extra Pampering
Marketing

Health and Beauty Buyers Search for Deals - and Require Extra Pampering

15y Pashmeena Hilal

Health and Beauty Buyers Search for Deals - and Re...

Takeaways for marketers. Read More...

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Lifecycle Email Marketing Lessons: Travelocity and GamersFirst
Advanced Email Marketing

Lifecycle Email Marketing Lessons: Travelocity and GamersFirst

15y Tal Nathan

Lifecycle Email Marketing Lessons: Travelocity and...

Two examples of how lifecycle marketing can be applied to non-retail businesses. Read More...

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What Do Latin Americans Want?
Marketing

What Do Latin Americans Want?

15y Giovanni Rodriguez

What Do Latin Americans Want?

Both Republicans and Democrats are asking. But the answers they get could help all marketers, inside and outside the political world. Read More...

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A Review of the 'Local Search Ranking Factors' Report [Video]
Search

A Review of the 'Local Search Ranking Factors' Report [Video]

15y Sage Lewis

A Review of the 'Local Search Ranking Factors' Rep...

A look at the criteria that go into Google's local listings. Read More...

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What Makes a Good SEO Hire?
Asia

What Makes a Good SEO Hire?

15y Andy Radovic

What Makes a Good SEO Hire?

A good SEO talent should be equipped with skills in these four areas. Read More...

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Sometimes It Is the Small Intangible Things That Count in Loyalty
Asia

Sometimes It Is the Small Intangible Things That Count in Loyalty

15y Dominic Powers

Sometimes It Is the Small Intangible Things That C...

For your most loyal customers it's not about discounts or special offers but the recognition that comes with loyalty. Here's an example. Read More...

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Twitter Hires Signal Overseas Consumer Strategy
Data insights

Twitter Hires Signal Overseas Consumer Strategy

15y Kate Kaye

Twitter Hires Signal Overseas Consumer Strategy

Moxie Interactive CEO Joel Lunenfeld is Twitter's new director of global brand strategy. Read More...

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AOL Sales Chief Levick out After Management Shuffle
Display Advertising

AOL Sales Chief Levick out After Management Shuffle

15y Jack Marshall

AOL Sales Chief Levick out After Management Shuffl...

Firm re-jigs management to promote ad sales growth. Read More...

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Microsoft Apologizes for Twitter Gaffe - Again
Social

Microsoft Apologizes for Twitter Gaffe - Again

15y Christopher Heine

Microsoft Apologizes for Twitter Gaffe - Again

Winehouse Zune promotion leads to backpedaling. Read More...

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Amex Launches Flipboard Campaign in New Yorker
Media

Amex Launches Flipboard Campaign in New Yorker

15y Kate Kaye

Amex Launches Flipboard Campaign in New Yorker

American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast. Read More...

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